商務(wù)學(xué)導(dǎo)論

內(nèi)容概要

　　《商務(wù)學(xué)導(dǎo)論(第9版)(英文版)》多年來在美國始終是首選的商務(wù)學(xué)入門教材，幾位作者憑借自己豐富的教學(xué)經(jīng)驗(yàn)，并廣泛聽取來自400多名學(xué)者以及眾多學(xué)生的建議和意見，對(duì)其不斷進(jìn)行完善。本書無論是在提供最翔實(shí)的商務(wù)學(xué)基礎(chǔ)知識(shí)，還是讓學(xué)生能夠接觸到真實(shí)的企業(yè)問題方面，都是做得最好的。
　　《商務(wù)學(xué)導(dǎo)論(第9版)(英文版)》內(nèi)容全面，角度新穎，適用對(duì)象廣，實(shí)踐指導(dǎo)意義強(qiáng)，既適合作為高等院校相關(guān)專業(yè)的教科書，也可作為內(nèi)容全面的學(xué)科參考手冊(cè)供相關(guān)領(lǐng)域的管理人員和研究人員使用。

作者簡介

作者：(美國)尼克爾斯(William G. Nickels) (美國)麥克休(Susan M. McHugh) (美國)麥克休（James M. McHugh）  Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years' experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his M.B.A. degree from Western Reserve University and his Ph.D. from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business-people on subjects like power communications, marketing, nonbusiness marketing, and stress and life management. His son, Joel, is a Professor of English at the University of Miami （Florida）. Jim McHugh holds an M.B.A. degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management areas at both the undergraduate and graduate levels. Jim enjoys conducting business seminars and consulting with small and large businesses. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive. Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an M.Ed. Degree from the University of Missouri and completed her coursework for a Ph.D. in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development. While Jim and Susan treasure their participation in the Understanding Business project, their greatest accomplishment is their collaboration on their three children, Casey, Molly, and Michael, who have all grown up regarding the text as a fourth sibling. Casey is carrying on the family's teaching tradition as an adjunct professor at Washington University. Molly and Michael offered to express their appreciation for all the tuition bills Understanding Business helped pay by working on several supplementary materials for the new edition.

書籍目錄

引言
第1部分　商務(wù)趨勢(shì)：在多變的全球環(huán)境中培育企業(yè)
　第1章　動(dòng)態(tài)商務(wù)環(huán)境中的管理：承擔(dān)風(fēng)險(xiǎn)，獲取收益
　第2章　經(jīng)濟(jì)對(duì)商務(wù)的影響
　第3章　在全球市場上經(jīng)營
　第4章　道德行為和社會(huì)責(zé)任
第2部分　企業(yè)所有權(quán)：組建小企業(yè)
　第5章　組建企業(yè)的方式
　第6章　創(chuàng)業(yè)與組建小企業(yè)
第3部分　企業(yè)管理：激勵(lì)員工為顧客提供滿意服務(wù)
　第7章　管理和領(lǐng)導(dǎo)
　第8章　使組織適應(yīng)市場
　第9章　生產(chǎn)與運(yùn)作管理
第4部分　人力資源管理：激勵(lì)員工提供優(yōu)質(zhì)產(chǎn)品和服務(wù)
　第10章　員工激勵(lì)
　第11章　人力資源管理：尋找和留住優(yōu)秀員工
　第12章　處理員工與管理層之間的問題
第5部分　營銷：制定和實(shí)施以顧客為導(dǎo)向的營銷計(jì)劃
　第13章　營銷：幫助?肖費(fèi)者購買
　第14章　產(chǎn)品與服務(wù)的開發(fā)和定價(jià)
　第15章　產(chǎn)品的分銷
　第16章　采用有效的促銷方式
第6部分　管理財(cái)務(wù)資源
　第17章　了解會(huì)計(jì)與財(cái)務(wù)信息
　第18章　財(cái)務(wù)管理
　第19章　證券市場：融資和投資機(jī)會(huì)
　第20章　貨幣、金融機(jī)構(gòu)與美聯(lián)儲(chǔ)
各章注釋
術(shù)語表

章節(jié)摘錄

版權(quán)頁：   插圖：   USING THIS COURSE TO PREPARE FOR YOUR CAREER One of the objectives of this class, and this book, is to help you choose an area in which you might enjoy working and have a good chance to succeed. You'll learn about economics, global business, ethics, entrepreneurship, man-agement, marketing, accounting, finance, and more. At the end of the course, you should have a much better idea which careers would be best for you and which you would not enjoy. But you don't have to be in business to use business principles. You can use marketing principles to get a job and to sell your ideas to others. You can use your knowledge of investments to make money in the stock market. You'll use your management skills and general business knowledge wherever you go and in whatever career you pursue--including government agencies, charities, and social causes. ASSESSING YOUR SKILLS AND PERSONALITY The earlier you can do a personal assessment of your interests, skills, and val-ues, the better it can help you find career direction. Hundreds of schools use software exercises like the Svstem for Interactive Guidance and Information （SIGI） and DISCOVER to offer self-assessment exercises, personalized lists of occupations based on your interests and skills, and information about different careers and the preparation each requires. Visit your college's placement center, career lab, or library soon and learn what programs are avail-able for you. Even if you're a returning student, an assessment of your skills will help you choose the right courses and career path to follow next. Self-assessment will help you determine the kind of work environment you'd prefer （technical, social service, or business）; what values you seek to fulfill in a career （security, variety, or indepen-dence）; what abilities you have （creative/artistic, numerical, or sales）; and what job characteristics matter to you （income, travel, or amount of job pressure versus free time）.

編輯推薦

《商務(wù)學(xué)導(dǎo)論(第9版)(英文版)》是根據(jù)中國工商管理本科大綱要求和教學(xué)實(shí)踐進(jìn)行詳細(xì)精簡的本科英文教材，既適合作為高等院校相關(guān)專業(yè)的教科書，也可作為內(nèi)容全面的學(xué)科參考手冊(cè)供相關(guān)領(lǐng)域的管理人員和研究人員使用。

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