外貿(mào)英語函電

內(nèi)容概要

易露霞、陳原、孫美楠主編的《外貿(mào)英語函電(第2版)》統(tǒng)地介紹了外貿(mào)業(yè)務(wù)中英語常用文體寫作的基本知識，包括各類商務(wù)信函、傳真、電子郵件的格式、擬寫方法和技巧，并按照外貿(mào)業(yè)務(wù)磋商過程中各個環(huán)節(jié)的順序附有往來函電的大量例文和案例，提供了大量常用語句。本書還介紹了電子商務(wù)的基礎(chǔ)知識和對外經(jīng)濟(jì)貿(mào)易中的常用文體，如意向書、協(xié)議、合同、招標(biāo)通知書、投標(biāo)書、中標(biāo)通知書及廣告等的格式、擬寫方法及語言文字的應(yīng)用，此外，還列舉了外貿(mào)業(yè)務(wù)實踐中常用的一些單據(jù)和單證實例。
本書根據(jù)《UCP600》和《Incoterms2010》編寫，共分18個單元，包括商務(wù)英語信函的基本知識、外貿(mào)業(yè)務(wù)關(guān)系的建立、詢價、報盤、還盤、交易達(dá)成、付款方式、開證及審證、包裝、運輸、保險、投訴與索賠、代理、貿(mào)易形式、電傳、傳真與E-mail、英文合同以及商務(wù)社交信函等。
《外貿(mào)英語函電(第2版)》適用于國際貿(mào)易、市場營銷、電子商務(wù)、商務(wù)英語、企業(yè)管理等專業(yè)的學(xué)生，同時也適用于從事或準(zhǔn)備從事外貿(mào)工作的其他專業(yè)人員。

書籍目錄

Chapter One Basic Knowledge of Business Letter
Writing
 Section One Introduction of Business Letter
Writing
 Section Two Layout of a Business Letter
 Section Three Structure of a Business
Letter
 Section Four Addressing Envelopes
 Section Five Good Writing Principles
 Section Six Some Rules of Good Writing
 Section Seven Useful Words &
Expressions
 Section Eight Useful Sentences
 Section Nine Exercises
Chapter Two Establishing Business Relations
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words &
Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Three Enquiries
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words &
Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Four Offers and Quotations
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words &
Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Five Counter-offers
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words &
Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Six Conclusion of Business
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words &
Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Seven Terms of Payment
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words &
Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Eight Establishment and Amendment of L/C
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words &
Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Nine Packing
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words &
Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Ten Shipping Marks and Shipment
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words &
Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Eleven Insurance
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words &
Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Twelve Complaints and Claims
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words &
Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Thirteen Agency
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words &
Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Fourteen Trade Forms
 Section One Introduction
 Section Two Specimen Letters
 Section Three Useful Words &
Expressions
 Section Four Useful Sentences
 Section Five Exercises
Chapter Fifteen Job-Application Writing in
English
 Section One Introduction
 Section Two Cover Letter
 Section Three Specimen Letters of Application
Letter
 Section Four Useful Words &
Expressions
 Section Five Useful Sentences
 Section Six Exercise
Chapter Sixteen International Business Contracts
 Section One Basic Concept of Contracts
 Section Two Main Features of International Business
Contracts
 Section Three Categories of International Business
Contracts
 Section Four Language Features in the
Contracts
 Section Five Sample Contracts
 Section Six Useful Words & Expressions
 Section Seven Useful Sentences
 Section Eight Exercises
Chapter Seventeen Telex, Fax and E-mail
 Section One Telex
 Section Two Business Fax
 Section Three E-mail
 Section Four Useful Words &
Expressions
 Section Five Useful Sentences
 Section Six Exercise
Chapter Eighteen Other Letter Writing
 Section One Invitation
 Section Two Introduction
 Section Three Letters of Appointment
 Section Four Letters of Thanks
 Section Five Letters of Congratulations
 Section Six Letters of Reservation
 Section Seven Notice and Announcement
 Section Eight Ineroffice Menos
 Section Nine Business Reports
 Section Ten Agenda and Resolutions
 Seciton Eleven Letter of Note
 Seciton Twelve Exercises
Appendix 1 國家和地區(qū)分類術(shù)語
Appendix 2 重要傳統(tǒng)節(jié)慶
參考文獻(xiàn)

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