國際商務英文與函電

內容概要

　　《國際商務英文與函電》包含國際商務的一些最新知識，著重介紹國際商務業(yè)務過程中對外英文函電的寫作，包括：商業(yè)書信的寫作要求，建立貿易關系，促銷，詢盤與回復，報價、發(fā)盤和還盤，訂單、銷售合同及履行，支付條款，保險，裝運，抱怨與調停，進出口貿易與補償貿易，對外直接投資與合資企業(yè)等章節(jié)。《國際商務英文與函電》比以往的外貿英文函電教材范圍更廣，內容更新；同時主要章節(jié)都配套英文對話，有助于讀者在學習國際商務英文函電寫作的同時，提高專業(yè)英語的口頭表達能力。
　　《國際商務英文與函電》可作為國際商務和國際貿易專業(yè)的核心課程雙語教材。書中很多案例和相關單據(jù)都是根據(jù)作者十幾年國際貿易實踐工作的第一手資料進行改編的，時效性強，貼近業(yè)務實踐，對實踐具有指導意義，是從事國際商務業(yè)務工作者珍貴的參考材料。《國際商務英文與函電》在重要章節(jié)還附有練習，有助于學生鞏固所學章節(jié)內容，也方便教師教學參考。

書籍目錄

《國際商務英文與函電》
unit one global economy and market globalization
globalization of markets
phases of globalization
dimensions of market globalization
drivers of market globalization
firm-level consequences of market
globalization: internationalization of the firm’s value chain
china in global economy
vocabulary
unit two international business
introduction
activities in international business
the nature of international trade
the nature of international investment
services trade as normal products
how does international business differ from domestic
business?
the four risks in internationalization
who participates in international business?
why should you study international business?
.facilitator of the global economy and interconnectedness
contributor to national economy
a competitive advantage
for the firm
a competitive advantage for you
vocabulary
unit three business letter writing
writing principles of business letters
layout of business letters
letter forms
semi-indented letter style
blocked letter style
addressing envelopes
words and expressions commonly used in foreign trade
unit four establishing business relations
specimen letters
vocabulary
words and expressions commonly used in foreign trade
preposition
business conversations
useful expressions
case study
exercises
unit five sales promotion
specimen letters
vocabulary
words and expressions commonly used in foreign trade
preposition
business conversations
useful expressions
exercises
unit six enquiries and replies
specimen letters
vocabulary
words and expressions commonly used in foreign trade
preposition
business conversations
useful expressions
case study
exercises
unit seven quotations, offers and counter-offers
specimen letters
vocabulary
words and expressions commonly used in foreign trade
preposition
business conversations
useful expressions
case study
exercises
unit eight orders and their fulfilment, and sales contracts
i. the buyer’s obligations
ii. the seller’s obligations
specimen letters
vocabulary
words and expressions commonly used in foreign trade
preposition
business conversations
useful expressions
case study
exercises
unit nine terms of payment
means of payment in international trade
bill of exchange
promissory note
cheque (check)
modes of international payment
remittance
collection
letter of credit (l/c)
specimen letters
vocabulary
words and expressions commonly used in foreign trade
preposition
business conversations
useful expressions
exercises
unit ten insurance
specimen letters
vocabulary
words and expressions commonly used in foreign trade
preposition
business conversations
useful expressions
exercises
unit eleven shipment
specimen letters
vocabulary
words and expressions commonly used in foreign trade
preposition
business conversations
useful expressions
exercises
unit twelve complaints and adjustments
specimen letters
vocabulary
words and expressions commonly used in foreign trade
preposition
business conversations
useful expressions
exercises
unit thirteen exporting, importing and countertrade
exporting
advantages of exporting
disadvantages of exporting
procedures of exporting
a systematic approach to
exporting
importing
procedures of import
countertrade
vocabulary
unit fourteen foreign direct investment and collaborative
ventures
trends in foreign direct investment
and collaborative ventures
motives for foreign direct investment (fdi) and collaborative
ventures
market-seeking motives
resource or asset-seeking motives
efficiency-seeking motives
foreign direct investment
key features of fdi
factors to consider in
selecting fdi locations
the nature of ownership in fdi
international collaborative ventures
equity joint ventures
project-based, non-equity ventures
differences between these two
types of collaborative ventures
managing collaborative ventures
understand potential risks in
collaboration
pursue a systematic process for partnering
ensure success with collaborative ventures
success factors in collaborative ventures
the experience of retailers in foreign markets
challenges of international retailing
international retailing success factors
vocabulary
unit fifteen e-commerce
reasons for the fast development
of e-commerce
role of intermediary in e-commerce
two modes of e-commerce
how to start e-commerce
barriers to e-commerce development
vocabulary
appendix 1 the uniform customs and practice for documentary
credits, 2007 revision, icc (publication no. 600)
appendix 2 documents
中國人民保險公司
中華人民共和國海關出口貨物報關單
出口貨物訂艙委托書
bill of lading
中華人民共和國上海進出口
商品檢驗局
commercial invoice
海運出口貨物投保單
sales confirmation
packing list
主要參考書目

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