旅游服務(wù)英語

前言

隨著我國改革開放進(jìn)程的加快和國民經(jīng)濟(jì)高速發(fā)展，隨著交通管理和通信技術(shù)不斷進(jìn)步，隨著旅游景區(qū)的開發(fā)維護(hù)和對(duì)旅游文化的深度挖掘，隨著旅游服務(wù)接待設(shè)施、設(shè)備的不斷更新完善，隨著居民收入的大幅度提高和節(jié)假日閑暇時(shí)間的增多，旅游正在日益成為現(xiàn)代社會(huì)人們的主要休閑方式和社會(huì)經(jīng)濟(jì)活動(dòng)；大眾化旅游時(shí)代已經(jīng)到來，旅游業(yè)也在以其強(qiáng)勁發(fā)展勢(shì)頭而成為全球經(jīng)濟(jì)中最具活力的綠色朝陽產(chǎn)業(yè)。根據(jù)國家旅游局近年來發(fā)布的《中國旅游業(yè)統(tǒng)計(jì)公報(bào)》顯示，2007年我國旅游業(yè)總收入首次突破l萬億元，2008年全國旅游人數(shù)達(dá)1.71億，2009年在受金融危機(jī)影響、全球旅游需求下滑的情況下，國內(nèi)旅游依然有11.7％的增幅，出境游也在持續(xù)回升。目前中國繼續(xù)保持著全球第四大人境旅游接待國、亞洲最大出境旅游客源國的地位。另據(jù)國家旅游協(xié)會(huì)針對(duì)旅游經(jīng)濟(jì)的調(diào)查統(tǒng)計(jì)，居民因?yàn)槁糜味炕?元就可以帶動(dòng)相關(guān)消費(fèi)5元，直接或間接地刺激行業(yè)經(jīng)濟(jì)、促進(jìn)140多個(gè)相關(guān)產(chǎn)業(yè)的連帶發(fā)展。旅游作為文化創(chuàng)意產(chǎn)業(yè)的核心支柱，在國際交往、商務(wù)活動(dòng)、文化交流、賑災(zāi)恢復(fù)、拉動(dòng)內(nèi)需、解決就業(yè)、促進(jìn)經(jīng)濟(jì)發(fā)展、豐富社會(huì)生活、構(gòu)建和諧社會(huì)、弘揚(yáng)中華文化、加深世界各國人民的友誼等方面發(fā)揮著越來越大的作用，因而已經(jīng)成為我國服務(wù)經(jīng)濟(jì)發(fā)展的重要產(chǎn)業(yè)，在我國經(jīng)濟(jì)發(fā)展中占有舉足輕重的位置。近年來，隨著全球旅游業(yè)的快速發(fā)展，特別是北京奧運(yùn)會(huì)、上海世博會(huì)、廣州亞運(yùn)會(huì)陸續(xù)在我國舉辦，不僅使我國在國際的交往更加頻繁，也為我國旅游業(yè)的大發(fā)展提供了一個(gè)難能可貴的良好機(jī)遇。為此，2009年國務(wù)院常務(wù)會(huì)議討論并通過了《關(guān)于加快發(fā)展旅游業(yè)的意見》，旅游業(yè)被正式確立為國民經(jīng)濟(jì)的戰(zhàn)略性支柱產(chǎn)業(yè)，這是黨中央和中國政府的偉大戰(zhàn)略決策。

內(nèi)容概要

旅游從業(yè)人員的英語應(yīng)用水平直接影響著我國旅游業(yè)的發(fā)展速度與服務(wù)質(zhì)量。本書以學(xué)習(xí)者應(yīng)用能力培養(yǎng)為主線，按照旅游活動(dòng)過程中的食、住、行、游、購、娛等板塊逐一進(jìn)行知識(shí)介紹，并通過創(chuàng)設(shè)旅游真實(shí)情境指導(dǎo)學(xué)生實(shí)訓(xùn)，以達(dá)到學(xué)以致用、強(qiáng)化技能培養(yǎng)的目的。    本書定位明確、理論適中、知識(shí)系統(tǒng)、圖文并茂、內(nèi)容翔實(shí)、案例豐富、貼近實(shí)際、操作性強(qiáng)、強(qiáng)化實(shí)戰(zhàn)演練、通俗易懂、適用范圍寬泛，因此本書既可作為職業(yè)院校導(dǎo)游和旅游管理專業(yè)的教材，也可作為旅游企業(yè)在職從業(yè)者及管理人員的崗位培訓(xùn)教材，對(duì)于廣大旅游愛好者也是一本有益的參考讀物。    本書附有配套光盤。

書籍目錄

Chapter ONE At the travel agency  Unit 1  Tour Consultation     Career Skills     Listening and Speaking Tasks     Reading Tasks     More for Exercises     Related Links     Word Bank  Unit 2  Tour Arrangement     Career Skills     Listening and Speaking Tasks     Reading Tasks     More for Exercises     Related Links     Word BankChapter TWO Arrival  Unit 1  Guests' Arrival     Career Skills     Listening and Speaking Tasks     Reading Tasks     More for Exercises     Related Links     Word Bank  Unit 2  Exchanging Money     Career Skills     Listening and Speaking Tasks     Reading Tasks     More for Exercises     Related Links     Word BankChapter THREE At the Hotel  Unit 1  Checking In     Career Skills     Listening and Speaking Tasks     Reading Tasks     More for Exercises     Related Links     Word Bank  Unit 2  Hotel Service and Facilities     Career Skills     Listening and Speaking Tasks     Reading Tasks     More for Exercises     Related Links     Word BankChapter FOUR Food and Drinks  Unit 1  Eating Out     Career Skills     Listening and Speaking Tasks     Reading Tasks     More for Exercises     Related Links     Word Bank  Unit 2  Chinese Cuisine     Career Skills     Listening and Speaking Tasks     Reading Tasks     More for Exercises     Related Links……Chapter five transportChapter six sightseeingChapter seven shoppingChapter eight entertainmentChapter nine complaints and emergenciesChapter ten departureCommunication activitiesReference

章節(jié)摘錄

插圖：Employers prefer to hire travel agents who have formal training in this field.  Superb communication and computer skills are essential for talking with clients and making travel reservations.Most travel agencies prefer  applicants who  have received training specific to becoming a travel agent. Many vocational schools offer full-time travel agent programs.Travel agent courses  are  also  offered  in  public  adult education programs, online, and in community colleges. These programs teach  students about geography, sales, marketing, and travel industry forms and procedures for ticketing and reservations.Travel agents must be well-organized, accurate, and detail-oriented in order to compile information from various sources and to plan and organize travel itineraries. Agents must have excellent communication skills and must be professional and courteous when dealing with travel representatives and clients.

編輯推薦

《旅游服務(wù)英語》：全國職業(yè)教育旅游服務(wù)與管理專業(yè)系列規(guī)劃教材

圖書封面

評(píng)論、評(píng)分、閱讀與下載

---

    旅游服務(wù)英語 PDF格式下載

---