出版時(shí)間:2010-3 出版社:清華大學(xué)出版社 作者:修月禎 編 頁(yè)數(shù):337
前言
隨著社會(huì)的進(jìn)步和人民生活水平的提高,世界各國(guó)都越來(lái)越重視本國(guó)旅游業(yè)的發(fā)展,由此旅游活動(dòng)在世界范圍內(nèi)迅猛展開(kāi)。旅游業(yè)的發(fā)展不僅可以在很大程度上促進(jìn)經(jīng)濟(jì)的提升,同時(shí)也能在促進(jìn)各國(guó)文化交流和世界和平方面起到不可估量的作用。自改革開(kāi)放以來(lái),我國(guó)旅游事業(yè)有了飛速發(fā)展,今后仍然是我國(guó)經(jīng)濟(jì)發(fā)展的重要組成部分。旅游行業(yè)對(duì)高級(jí)旅游人才的供需矛盾將日趨凸顯,解決這一問(wèn)題的根本出路是加強(qiáng)旅游高等教育。而在旅游專(zhuān)業(yè)的高等教育中,“旅游英語(yǔ)”是一門(mén)重要課程。本書(shū)是在學(xué)生完成初級(jí)英語(yǔ)學(xué)習(xí)的基礎(chǔ)上使用的教材,目的在于既要進(jìn)一步提高學(xué)生的英語(yǔ)水平,拓展從事旅游業(yè)必須掌握的英語(yǔ)專(zhuān)業(yè)詞匯,又要較全面地介紹旅游、旅游業(yè)方面的知識(shí),促使他們?cè)诼糜卫碚撝R(shí)、實(shí)際工作能力和旅游專(zhuān)業(yè)英語(yǔ)方面均得到提高。本書(shū)特別注重旅游專(zhuān)業(yè)的知識(shí)性,精心選取旅游業(yè)最新內(nèi)容,并以旅游導(dǎo)論為框架,目的是使學(xué)生對(duì)旅游知識(shí)有一個(gè)較全面的了解。例如,什么是旅游,旅游業(yè)包括哪些方面,旅游營(yíng)銷(xiāo)及旅游對(duì)一個(gè)國(guó)家經(jīng)濟(jì)、文化和社會(huì)等方面的影響等。本書(shū)同時(shí)注重學(xué)生實(shí)踐能力的培養(yǎng),編寫(xiě)了導(dǎo)游、飯店等工作的實(shí)際程序。書(shū)中的寫(xiě)作部分,編入了旅游業(yè)務(wù)中常見(jiàn)的內(nèi)容和文本形式,旨在幫助學(xué)習(xí)者得心應(yīng)手地完成日常工作。本書(shū)介紹了有代表性的國(guó)內(nèi)景點(diǎn)和與旅游有關(guān)的經(jīng)濟(jì)、文化等方面的知識(shí),對(duì)學(xué)習(xí)者特別是導(dǎo)游員有所幫助。作為英語(yǔ)教材,本書(shū)注重培養(yǎng)聽(tīng)、說(shuō)、讀、寫(xiě)、譯各方面的技能。全書(shū)分為15個(gè)單元,每個(gè)單元分為四個(gè)部分,分別強(qiáng)調(diào)聽(tīng)、說(shuō)、讀、寫(xiě)四大技能模塊。本書(shū)融知識(shí)性與趣味性于一體。為便于學(xué)生掌握各知識(shí)點(diǎn),書(shū)中配有相應(yīng)練習(xí)。
內(nèi)容概要
本書(shū)以旅游導(dǎo)論為框架,同時(shí)拓展旅游業(yè)知識(shí),目的是使讀者對(duì)旅游知識(shí)有一個(gè)較全面的了解,同時(shí)關(guān)注旅游業(yè)發(fā)展的新趨勢(shì),包括紅色旅游、鄉(xiāng)村旅游、會(huì)展業(yè)、環(huán)境保護(hù)和文化遺產(chǎn)保護(hù)等內(nèi)容。在語(yǔ)言技能訓(xùn)練方面,每個(gè)單元都涵蓋聽(tīng)、說(shuō)、讀、寫(xiě)、譯技能的全面訓(xùn)練,提供真實(shí)的語(yǔ)言環(huán)境,更利于讀者掌握實(shí)用技巧。本書(shū)系統(tǒng)性強(qiáng),內(nèi)容新,具有較強(qiáng)的實(shí)用性、趣味性和時(shí)效性。 本書(shū)適用于有一定英語(yǔ)基礎(chǔ)的學(xué)習(xí)者,如英語(yǔ)專(zhuān)業(yè)、旅游類(lèi)專(zhuān)業(yè)的本科生,也適用于旅游類(lèi)高職高年級(jí)的學(xué)生。
書(shū)籍目錄
Unit 1 Tourism Industry and Tourists Part I Listening and Speaking Part II Reading Part III Applied Writing Part IV Supplementary Reading Unit 2 Transportation Part I Listening and Speaking Part II Reading Part III Applied Writing Part IV Supplementary Reading Unit 3 Hotel Accommodation Part 1 Listening and Speaking Part II Reading Part III Applied Writing Part IV Supplementary Reading Unit4 Hotel Management Part I Listening and Speaking Part II Reading Unit 5 Traver Agents Part I Listening and Speaking Part II Reading Part III Applied Writing Part IV Supplementary Reading Unit 6 Tour Guides Part I Listening and Speaking Part II Reading Part III Applied Writing Part IV Supplementary Reading Unit 7 Special Interest Tous Part I Listening and Speaking Part II Reading Part III Applied Writing Part IV Supplementary Reading Unit 8 Promotion Part I Listening and Speaking Part II Reading Part III Applied Writing Part IV Supplementary Reading Unit 9 MICE Tourism Part I Listening and Speaking Part II Reading Part III Applied Writing Part IV Supplementary Reading Unit 10 The Social and Cultural Impact Tourism Part I Listening and Speaking Part II Reading Part III Applied Writing Part IV Supplementary Reading Unit 11 Ecotourism Part I Listening and Speaking Part II Reading Part III Applied Writing Part IV Supplementary Reading Unit 12 Conservation of Cultural Heritage Part I Listening and Speaking Part II Reading Part III Applied Writing Part IV Supplementary Reading Unit 13 Tourism Organizations Part I Listening and Speaking Part II Reading Part III Applied Writing Part IV Supplementary Reading Unit 14 Sightseeing(1) Part I Listening and Speaking Part II Reading Part III Applied Writing Part IV Supplementary Reading Unit 15 Sightseeing(2) Part I Listening and Speaking Part II Reading Part III Applied Writing Part IV Supplementary Reading Keys 參考文獻(xiàn)
章節(jié)摘錄
harter flights from Shanghai to Saipan, the largest island and capital of the United StatesCommonwealth of the Northern Mariana Islands, resumed on Friday after a three-monthsuspension. Each Monday and Friday, tourists can fly straight from Shanghai to Saipan. To furtherdevelop the China market, discussions on two additional flights from July 15 are undergoing. The charter flights between Shanghai and Saipan have been operating for the past three years.These are carried out by Century Tours and Tinian Dynasty Holiday with China Eastern Airlines. As an American tourist destination, the Northern Mariana Islands (Saipan, Tinian and Rota)received the Approved Destination Status from the China National Tourism Administration at theend of 2004. Over the past few years, the seaside resort has begun to attract an increasing numberof Chinese tourists. "The number of visitors from China to the Northern Mariana Islands is growing very fast. Atotal of 39,253 visitors came in 2006, an increase of 19.24 percent over 2005," said Emma S.Villagomez of the Marianas Visitors Authority, "Our resumed Shanghai-Saipan flight willpossibly double the number, which means we will receive more Chinese tourists this year thanever before. In addition, the Beijing-Saipan flight will also resume soon."
編輯推薦
《旅游英語(yǔ)教程》以旅游導(dǎo)論為框架,注重旅游專(zhuān)業(yè)的知識(shí)性,并選取旅游業(yè)最新內(nèi)容,旨在使讀者對(duì)旅游業(yè)有較全面的了解?!堵糜斡⒄Z(yǔ)教程》同時(shí)注重學(xué)生實(shí)踐能力的培養(yǎng),編寫(xiě)了導(dǎo)游、飯店等工作的實(shí)際程序,寫(xiě)作部分編入了旅游業(yè)務(wù)中常見(jiàn)的內(nèi)容和文本形式。通過(guò)聽(tīng)、說(shuō)、讀、寫(xiě)、譯方面的訓(xùn)練,使讀者能得心應(yīng)手地完成日常工作?!堵糜斡⒄Z(yǔ)教程》還介紹了有代表性的國(guó)內(nèi)景點(diǎn)和與旅游有關(guān)的經(jīng)濟(jì)、文化等方面的知識(shí),對(duì)讀者特別是導(dǎo)游員有所幫助。
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