商務英語函電

前言

　　隨著經(jīng)濟全球化進程的不斷加速，中國在國際經(jīng)濟中的地位日益提高，與世界各國間的經(jīng)濟、貿(mào)易活動愈加頻繁，對外經(jīng)濟貿(mào)易事業(yè)得到了空前的發(fā)展。面對這一形勢，我國將需要越來越多既懂經(jīng)濟貿(mào)易又精通專業(yè)英語的復合型人才。因此，我們編寫了《商務英語函電》，以適應高職高專人才培養(yǎng)目標對外經(jīng)貿(mào)人才的需求。　　本書遵循實用性、可操作性的原則，結(jié)合外經(jīng)貿(mào)工作的行業(yè)特點和專業(yè)英語學習的需要，在選材上注重前瞻性，著眼于行業(yè)新理念、新方法、新術(shù)語的導入，在編寫內(nèi)容上注重系統(tǒng)性、科學性及廣泛性。各個單元的獨特設(shè)計使不同程度的學習者都能學有所獲。書中涵蓋國際貿(mào)易實際操作中各個環(huán)節(jié)的信函寫作，力求教學內(nèi)容與外經(jīng)貿(mào)行業(yè)的職業(yè)能力要求相一致，與職業(yè)標準相銜接。在內(nèi)容安排上，突出了“能力培養(yǎng)”和“創(chuàng)新教育”，除了系統(tǒng)的知識介紹外，加入了大量的常用專業(yè)術(shù)語和功能性句型，同時加大了技能訓練的比重。通過學習和實訓，有助于學生掌握各類外經(jīng)貿(mào)信函的基本內(nèi)容及寫作技巧，能獨立運用商務信函的詞匯及固定句型，熟練撰寫函件。本教材采用模塊教學，按照實際工作流程，共分16個模塊，首先簡要介紹外貿(mào)信函和電子郵件的基本要素、格式和寫作技巧，然后針對外經(jīng)貿(mào)進出口流程的主要環(huán)節(jié)進行介紹，包括建立業(yè)務關(guān)系、資信查詢、促銷、詢盤、報價、發(fā)盤與還盤、接受與訂貨、支付、包裝、裝運、成交、保險、索賠與理賠及代理等內(nèi)容?！　∶總€教學模塊包括：學習目標、背景知識介紹、寫作技巧、信函實例、注釋、貿(mào)易術(shù)語、功能句型及課后練習，其中練習由基礎(chǔ)訓練和拓展訓練兩部分組成，使學生能夠在鞏固基本語言運用和表達的基礎(chǔ)上進行信函翻譯和撰寫，循序漸進地掌握各類商務信函的寫作技能，培養(yǎng)并提高學生使用專業(yè)英語進行交際的實際能力，本書最后的總復習部分附有大量的基礎(chǔ)題練習，供學生進行基本功訓練?！　”窘滩淖鳛椤叭珖呗毟邔I(yè)外語規(guī)劃教材”之一，是適用于高職高專商務英語、國際貿(mào)易、國際商務等專業(yè)學生使用的專業(yè)英語教材，也可供從事外經(jīng)貿(mào)和國際商務工作的人員參考使用?！　”緯鵁o論從體例安排到內(nèi)容設(shè)置，從知識點的歸納到教法的運用，都進行了大膽探索和嘗試，欲為外經(jīng)貿(mào)高等職業(yè)教育教材的編寫與探索盡微薄之力。本教材的編寫人員既有多年從事商務英語教學從而積累了豐富教學資源的教授，也有來自企業(yè)一線從事外經(jīng)貿(mào)工作的雙師型教師。本教材由房玉靖擔任主編，編寫人員有房玉靖、劉玉玲、張怡和劉曉麗。同時，何瑞斌對本教材的編寫提供了大量較新的實際業(yè)務素材，在此表示衷心的感謝。由于時間和水平有限，疏漏和不足在所難免，希望廣大教師、讀者及專家學者多提寶貴意見，以便日后充實與完善。

內(nèi)容概要

本書遵循實用性和可操作性的原則，結(jié)合外經(jīng)貿(mào)工作的行業(yè)特點和專業(yè)英語學習的需要，在選材上注重前瞻性，著眼于行業(yè)新理念、新方法、新術(shù)語的導入，在編寫內(nèi)容上注重系統(tǒng)性、科學性和廣泛性，兼顧不同程度的讀者精心設(shè)計各模塊，涵蓋國際貿(mào)易實際操作中各個環(huán)節(jié)的信函寫作，力求教學內(nèi)容與外經(jīng)貿(mào)行業(yè)的職業(yè)能力要求相一致，與職業(yè)標準相銜接。    全書采用模塊教學，包含16個模塊，首先簡要介紹外貿(mào)信函和電子郵件的基本要素、格式和寫作技巧，然后針對外經(jīng)貿(mào)進出口流程的主要環(huán)節(jié)逐一呈現(xiàn)知識點和相關(guān)實例與實訓。本書適用于高職高專商務英語、國際貿(mào)易、國際商務等專業(yè)學生使用，也可供從事外經(jīng)貿(mào)和國際商務工作的人員參考使用。

書籍目錄

Module 1  Fundamentals of English  Business Letter-Writing　Learning Objecties?、? Formats of Business Letters?、? Principles of Business Letter-Writing　Ⅲ. Structure of Business Letters　　1. The Essential Parts of a Business Letter　　2. The Miscellaneous Parts of a Business Letter?、? Examples of Business Letters　Ⅴ. A Brief Introduction of E-mails?、? Ways of Envelope Addressing and the Standardized Designs　ExercisesModule 2  Establishing Business Relations　Learning Objecties　Introduction　Writing Skills　Specimen Letters　　Letter 1  A letter to a New Customer for Establishment of Business Relations　　Letter 2  On Establishing Business Relations　　Letter 3  A Request to Establish Business Relations　　Letter 4  A Reply to the Above Letter　　Letter 5  An Introduction of the Company and Products　　Letter 6  A Positive Reply from an Importer　Notes　Language Focus　ExercisesModule 3  Status Enquiries　Learning Objecties　Introduction　Writing Skills　Specimen Letters　　Letter 1  Asking for Credit Information　　Letter 2  A Favorable Reply　　Letter 3  A Status Enquiry from a Consulting Agency　　Letter 4  An Unfavorable Reply from the Chamber of Commerce　　Letter 5  An Enquiry about Credit and Status　　Letter 6  An Enquiry about Financial and Credit Standing　Notes　Language Focus　ExercisesModule 4  Sales Promotion　Learning Objecties　Introduction　Writing Skills　Specimen Letters　　Letter 1  A Letter Promoting Sportswear　　Letter 2  A Follow-up Letter for Aftersales Service　　……Module 5　EnquiriesModule 6  Quotations and OffersModule 7  Counter-offersModule 8  Acceptance and OrdersModule 9  Terms of PaymentModule 10  Payment by Letter of CreditModule 11  Packing and MarkingModule 12  Shipment and DeliveryModule 13  InsuranceModule 14  Conclusion and ContractModule 15  Complaints and ClaimsModule 16  AgencyRevisionReference KeysBibliography 參考文獻

章節(jié)摘錄

　　I. Formats of Business Letters 　　A letter that is neat， easy to read and presents a professional image will leave a good impression on your reader. When writing business letters， you must pay special attention to the format used. Keep in mind that different organizations have different format requirements for their professional communication. 　　Indented Format Following traditional British practice， the indented format takes in five or six spaces in the first line of each paragraph in the body of the letter， though deeper indentations than these are sometimes preferred. However， Consistency in use is， the important point.　　Blocked Format Blocked Format is the easiest style to use because every letter begins at the left margin. Because of this， it’s also one of the most widely used styles. However， in some cases， blocked format can give the letter a left-heavy appearance. You may want to avoid this minor flaw by using modified blocked format.　　Modified Blocked Format The modified blocked format uses the basic blocked format. However， the following parts of the letter begin at the horizontal center of the page： the return address， the date， the complimentary close， the signature， the sender’s typed name， and the sender’s official title. Using the center at a left margin for these elements gives the letter a more balanced look. Writers can also use blocked paragraphs， as in blocked format ted-letters.　　II. Principles of Business Letter-Writing　　Clearness In order to achieve clearness， you should not convey more than one idea in a sentence. You’d better not introduce more than one topic in a paragraph and not deal with more than one matter in a letter. 　　Conciseness Try to make your message brief and straight to the point. Avoid using long words or sentences. Use daily expressions to replace jargons. Express yourself in an orderly and logical way. A good business letter should be natural， human and easy to read. 　　Correctness You have to make sure that both the language and facts are correct. In terms of language， you should make sure that you make no grammatical mistakes. Pay attention to punctuation for it will effect the meaning of the sentence.　　Courtesy This is more than politeness. A good business letter should be positive， friendly and sincere.

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