出版時(shí)間:2009-9 出版社:清華大學(xué) 作者:張靖 頁(yè)數(shù):351 字?jǐn)?shù):553000
前言
中國(guó)經(jīng)濟(jì)的快速發(fā)展、2008年北京奧運(yùn)會(huì)的成功舉辦以及2010年上海世博會(huì)的即將開幕,為旅游業(yè)的全面振興提供了便利條件,也提出了巨大的挑戰(zhàn)。據(jù)估計(jì),目前國(guó)內(nèi)導(dǎo)游從業(yè)人數(shù)超過(guò)30多萬(wàn),但外語(yǔ)類導(dǎo)游所占比例遠(yuǎn)遠(yuǎn)不足以滿足市場(chǎng)需求,高素質(zhì)的外語(yǔ)導(dǎo)游更是乏善可陳。另外,順應(yīng)市場(chǎng)的需求,一些外語(yǔ)專業(yè)院校將外語(yǔ)與專業(yè)方向掛鉤,專業(yè)旅游英語(yǔ)受到許多英語(yǔ)專業(yè)和旅游專業(yè)學(xué)生的青睞。為了滿足這些需求,結(jié)合當(dāng)今市場(chǎng)對(duì)導(dǎo)游人才在知識(shí)及能力方面的需求,以及編者在實(shí)踐教學(xué)過(guò)程中的具體操作及經(jīng)驗(yàn),特編著此書,以饗讀者。本書共12個(gè)單元和14個(gè)附錄。前4個(gè)單元分別對(duì)中國(guó)旅游、中國(guó)歷史、中國(guó)文化知識(shí)以及中國(guó)旅游資源加以介紹。后8個(gè)單元根據(jù)國(guó)家質(zhì)量監(jiān)督檢驗(yàn)檢疫總局頒布的旅游資源分類,對(duì)8大類旅游資源分別進(jìn)行了分析講解,主要內(nèi)容包括:地文景觀、水文景觀、生物景觀、天氣與氣候景觀、遺址遺跡、建筑設(shè)施、旅游商品和人文活動(dòng)。每個(gè)單元針對(duì)英語(yǔ)導(dǎo)游考試所涉及的基礎(chǔ)知識(shí)用英文系統(tǒng)地加以介紹,并輔以必要的圖片解說(shuō)和漢語(yǔ)解釋,以便于讀者更好地理解和鞏固所學(xué)的知識(shí)。附錄部分是導(dǎo)游考試需要了解的基本知識(shí)。為了便于讀者查閱,其內(nèi)容包括中國(guó)各省市旅游資源列表、國(guó)家級(jí)歷史文化名城、國(guó)家5A級(jí)景區(qū)、國(guó)家級(jí)重點(diǎn)風(fēng)景名勝區(qū)、國(guó)家級(jí)自然保護(hù)區(qū)、國(guó)家級(jí)森林公園、國(guó)家級(jí)地質(zhì)公園、國(guó)家級(jí)濕地公園、國(guó)家級(jí)礦山公園、國(guó)家級(jí)水利風(fēng)景區(qū)、中國(guó)珍稀植物、國(guó)家級(jí)一類保護(hù)動(dòng)物、國(guó)家級(jí)二類保護(hù)動(dòng)物以及中國(guó)瀕危珍稀動(dòng)物。
內(nèi)容概要
本書以導(dǎo)游基礎(chǔ)考試大綱中的基本考點(diǎn)為基礎(chǔ),結(jié)合具體實(shí)踐教學(xué)過(guò)程巾的操作經(jīng)驗(yàn),依據(jù)對(duì)高等院校英語(yǔ)專業(yè)和旅游專業(yè)學(xué)生的培養(yǎng)目標(biāo)、知識(shí)結(jié)構(gòu)和實(shí)際應(yīng)用能力的要求,系統(tǒng)地介紹了中國(guó)的歷史地理、民風(fēng)民俗、風(fēng)物特產(chǎn)、自然與人文景觀、古代遺址遺跡、古代建筑設(shè)施和宗教信仰等內(nèi)容?! ”緯饕m用于旅游及英語(yǔ)相關(guān)專業(yè)的大中專在校學(xué)生或從業(yè)者,也可作為導(dǎo)游資格考試培訓(xùn)教材使用,同時(shí)也可供廣大旅游及英語(yǔ)愛好者參考。
書籍目錄
Unit 1 A Survey of Tourism in ChinaUnit 2 A Survey of Chinese History 1. Ancient Myth 2. The Primitive Society 3. The Slavery Society 4. The Feudal Society 5. Democratic Revolution PeriodUnit 3 General Knowledge on Chinese Culture 1. Science and Technology 1.1 Astronomy 1.2 Agriculture and Planting 1.3 Handicraft and Commerce 1.4 Ancient Inventions 1.5 Architecture and Project 1.6 Pharmacology and Medicine 1.7 Mathematics 2. Chinese Art 2.1 Characters 2.2 Calligraphy and Calligraphers 2.3 Paintings 2.4 Carvings 2.5 Music, Dance and Opera 3. Literature and Historiography 3.1 Literature 3.2 Historiography 3.3 Library Book 4. Ideology 5. Education and the Imperial Examination System 5.1 History of Education 5.2 Imperial Examination System 5.3 Four Books and Five Classics (《四書五經(jīng)》) 6. Special Themes in History 6.1 Calendar and Chronology 6.2 Titles andNames of PersonsUnit 4 Tourism Resources in China 1. A Survey of the Geography 1.1 Position and Area 1.2 Population and Language 1.3 Climate 1.4 Administrative Divisions 1.5 Physical Features 1.6 Water Resources 1.7 Mineral Resources 1.8 Biological Resources 2. A Survey of Tourism Resources 3. The Classification of Tourism ResourcesUnit 5 Land Scenery 1. The Five Sacred Mountains 1.1 Tai Mountain 1.2 Hua Mountain 1.3 Heng Mountain(north) 1.4 Heng Mountain(south) 1.5 Song Mountain 2. The Four Most Famous Buddhist Mountains 2.1 Putuo Mountain 2.2 Wutai Mountain 2.3 Emei Mountain 2.4 Jiuhua Mountain 3. Huangshan Mountain 4. Lu Mountain 5. Wuyi Mountain 6. Yandang Mountain 7. Danxia Mountain 8. Wudang Mountain 9. Qingcheng Mountain 10. Sanqing Mountain……Unit 6 Water SceneryUnit 7 Biological SceneryUnit 8 Meteorological Scenery Unit 9 Ancient Sites and RuinsUnit 10 Architecture and FacilitiesUnit 11 Torism GoodsUnit 12 Human ActivitesKeys to the Tasks
章節(jié)摘錄
插圖:According to the World Tourist Organization (WTO), tourists are those who travel and stayin places outside their usual environment for no more than one consecutive year for leisure,business and other purposes unrelated to the exercise of an activity remunerated from or withinthe place visited. Mathieson and Wall (1982) initiated a good working definition of tourism as"the temporary movement of people to destinations outside their normal places of work andresidence, the activities undertaken during their stay in those destinations, and the facilitiescreated to cater to their needs."As a matter of fact, tourist activities can be dated back to the end of the primitive society,when people began to go outing for the exchanges of products or goods, besides those whomigrated for livings. With the appearance of private property, people traveled for business. In thefeudal society, tourist activities developed rapidly and expanded in a large scale, such as "theGrand Tour" (It was the traditional travel in Europe mainly by upper-class young people from the1660s to 1840s), emperors' or nobles' tours, tours of men of letters, and pilgrimages. Strictlyspeaking, these activities, however, were not travels because business was the main purposeinstead of leisure. In the 19th century, the Industrial Revolution accelerated the development ofsociety, economy, and science and technology; especially locomotives were invented, whichmade it possible to travel in a large number or scale. In 1845, Thomas Cook initiated to establishthe first travel agency in the world, which officially marked the beginning of tourism industry inmodem times. Since then, mass travel took on a new phase because of free time, paid vacation,personal disposable income and the development of tourism resources.
編輯推薦
《英語(yǔ)導(dǎo)游基礎(chǔ)教程》特色:《英語(yǔ)導(dǎo)游基礎(chǔ)教程》是導(dǎo)游從業(yè)人員的入門教材,用英文全面涵蓋了《(全國(guó))導(dǎo)游基礎(chǔ)》的相關(guān)內(nèi)容,主要供旅游及英語(yǔ)相關(guān)專業(yè)的大中專在校學(xué)生或從業(yè)者以及導(dǎo)游人員資格考試培訓(xùn)使用。主要目的是讓學(xué)生理解各種旅游基礎(chǔ)知識(shí),并在掌握相關(guān)旅游知識(shí)的基礎(chǔ)上能夠準(zhǔn)確有效地傳播中國(guó)的旅游文化?!队⒄Z(yǔ)導(dǎo)游基礎(chǔ)教程》在“全國(guó)導(dǎo)游基礎(chǔ)知識(shí)”(導(dǎo)游考試必考科目)的基礎(chǔ)上,對(duì)中國(guó)的歷史地理、民風(fēng)民俗、風(fēng)物特產(chǎn)、自然與人文景觀、古代遺址遺跡、古代建筑設(shè)施、宗教信仰等用英文系統(tǒng)地加以介紹,并輔以必要的圖片解說(shuō)。每章都有配套練習(xí),以備讀者鞏固所學(xué)知識(shí)。《英語(yǔ)導(dǎo)游基礎(chǔ)教程》覆蓋面廣,注重實(shí)用性和典型性,語(yǔ)言簡(jiǎn)明易懂,專業(yè)用語(yǔ)有漢語(yǔ)注釋,并附有必要的圖片以幫助讀者直觀便捷地理解知識(shí)。書中的專業(yè)用語(yǔ)及知識(shí)經(jīng)過(guò)與多位外教及旅游英語(yǔ)專業(yè)教授的切磋和審定,因而無(wú)論在具體操作還是在教學(xué)方面都有重要的價(jià)值,具有權(quán)威性、可讀性與可操作性。理論與實(shí)踐相結(jié)合,確立實(shí)施培養(yǎng)應(yīng)用型旅游人才的教育目標(biāo),每一章都配有復(fù)習(xí)思考題和相關(guān)圖片,配備豐富的免費(fèi)教學(xué)資源——電子課件和相關(guān)習(xí)題庫(kù)、案例庫(kù)等。
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