運(yùn)營與供應(yīng)鏈管理

前言

　　世紀(jì)之交，中國與世界的發(fā)展呈現(xiàn)最顯著的兩大趨勢(shì)——以網(wǎng)絡(luò)為代表的信息技術(shù)的突飛猛進(jìn)，以及經(jīng)濟(jì)全球化的激烈挑戰(zhàn)。無論是無遠(yuǎn)弗界的因特網(wǎng)，還是日益密切的政治、經(jīng)濟(jì)、文化等方面的國際合作，都標(biāo)示著21世紀(jì)的中國是一個(gè)更加開放的中國，也面臨著一個(gè)更加開放的世界?！　〗逃?，特別是管理教育總是扮演著學(xué)習(xí)與合作的先行者的角色。改革開放以來，尤其是20世紀(jì)90年代之后，為了探尋中國國情與國際上一切優(yōu)秀的管理教育思想、方法和手段的完美結(jié)合，為了更好地培養(yǎng)高層次的“面向國際市場(chǎng)競(jìng)爭(zhēng)、具備國際經(jīng)營頭腦”的管理者，我國的教育機(jī)構(gòu)與美國、歐洲、澳洲以及亞洲一些國家和地區(qū)的大量的著名管理學(xué)院和頂尖跨國企業(yè)建立了長(zhǎng)期密切的合作關(guān)系。以清華大學(xué)經(jīng)濟(jì)管理學(xué)院為例，2000年，學(xué)院顧問委員會(huì)成立，并于10月舉行了第一次會(huì)議，2001年4月又舉行了第二次會(huì)議。這個(gè)顧問委員會(huì)包括了世界上最大的一些跨國公司和中國幾家頂尖企業(yè)的最高領(lǐng)導(dǎo)人，其陣容之大、層次之高，超過了世界上任何一所商學(xué)院。在這樣高層次、多樣化、重實(shí)效的管理教育國際合作中，教師和學(xué)生與國外的交流機(jī)會(huì)大幅度增加，越來越深刻地融入到全球性的教育、文化和思想觀念的時(shí)代變革中，我們的管理教育工作者和經(jīng)濟(jì)管理學(xué)習(xí)者，更加真切地體驗(yàn)到這個(gè)世界正發(fā)生著深刻的變化，也更主動(dòng)地探尋和把握著世界經(jīng)濟(jì)發(fā)展和跨國企業(yè)運(yùn)作的脈搏?！　∥覈芾斫逃陌l(fā)展，閉關(guān)鎖國、閉門造車是絕對(duì)不行的，必須同國際接軌，按照國際一流的水準(zhǔn)來要求自己。正如朱锫基同志在清華大學(xué)經(jīng)濟(jì)管理學(xué)院成立十周年時(shí)所發(fā)的賀信中指出的那樣：“建設(shè)有中國特色的社會(huì)主義，需要一大批掌握市場(chǎng)經(jīng)濟(jì)的一般規(guī)律，熟悉其運(yùn)行規(guī)則，而又了解中國企業(yè)實(shí)情的經(jīng)濟(jì)管理人才。清華大學(xué)經(jīng)濟(jì)管理學(xué)院就要敢于借鑒、引進(jìn)世界上一切優(yōu)秀的經(jīng)濟(jì)管理學(xué)院的教學(xué)內(nèi)容、方法和手段，結(jié)合中國的國情，辦成世界第一流的經(jīng)管學(xué)院?！弊鳛檫_(dá)到世界一流的一個(gè)重要基礎(chǔ)，朱镕基同志多次建議清華的MBA教育要加強(qiáng)英語教學(xué)。我體會(huì)，這不僅因?yàn)橛⒄Z是當(dāng)今世界交往中重要的語言工具，是連接中國與世界的重要橋梁和媒介，而且更是中國經(jīng)濟(jì)管理人才參與國際競(jìng)爭(zhēng)，加強(qiáng)國際合作，實(shí)現(xiàn)中國企業(yè)的國際戰(zhàn)略的基石。

內(nèi)容概要

本書是運(yùn)營與供應(yīng)鏈管理專家肯尼思·博耶和索布提·維爾馬的最新力作，也是將運(yùn)營與供應(yīng)鏈管理知識(shí)進(jìn)行系統(tǒng)整合的突破之作。書中既包括所有的核心概念，同時(shí)運(yùn)用全新的理念來解讀各個(gè)專題。全書由戰(zhàn)略、全球供應(yīng)鏈和服務(wù)運(yùn)營3部分組成，凱洛格、索尼和美國運(yùn)通3個(gè)公司的運(yùn)營案例貫穿其中，以便向讀者充分展示書中所闡述的理論是如何運(yùn)用到企業(yè)的具體實(shí)踐中去的。  　本書具有語言通俗易懂、案例分析引人沉思和工具容易操作等特點(diǎn)，非常適合MBA，商學(xué)院本科生、研究生及在職管理人員學(xué)習(xí)和參考。

作者簡(jiǎn)介

索布提·維爾馬（Rohit Verma），康奈爾大學(xué)酒店管理學(xué)院服務(wù)運(yùn)營管理副教授，同時(shí)在芝加哥DePaul大學(xué)、悉尼大學(xué)、挪威物流學(xué)院講授MBA課程，在《運(yùn)營管理》《決策科學(xué)》等雜志發(fā)表了50余篇學(xué)術(shù)論文。

書籍目錄

總序作者介紹第一部分　戰(zhàn)略運(yùn)營管理　第1章　運(yùn)營與供應(yīng)鏈戰(zhàn)略　第2章　質(zhì)量管理　第3章　新產(chǎn)品開發(fā)第二部分　運(yùn)營工具與戰(zhàn)術(shù)  第4章　流程設(shè)計(jì)與分析  第5章　預(yù)測(cè)  第6章　獨(dú)立需求庫存  第7章　依賴性需求庫存  第10章　能力規(guī)劃  第11章　質(zhì)量改進(jìn)方法第三部分　延伸企業(yè)　第13章　技術(shù)與整合供應(yīng)鏈管理　第14章　全球供應(yīng)鏈與服務(wù)集成

章節(jié)摘錄

　　The beauty of the boutique segment is that it provides a wide range of opportunity for developers. Unlike the name implies, boutique properties no longer have to be small to fit into the category; they can have hundreds of rooms.What hotels do need to have to enter into the expanding segment is panache, some roster of unique features, services, or amenities that sets them apart and easily confirms that sense of exclusivity upon guests by association.——Stefani C. OConnor, Executive News Editor,Hotel Business, 10/061 Even though people seem to disagree on the definition of boutique hotels, most commentators agree that they have four major defining characteristics.　　First, as a general rule, boutique hotels put more emphasis on design and architecture than traditional chain hotels.2 Incorporating cutting-edge design and dcor and featuring celebrity architects and designers work, boutique hotels look very distinctive inside and outside. These interior and exterior designs create the "personality" or "identity" of each hotel.3 For example, each guest room in Library Hotel in New York City has a different theme, such as romance and music. The goal of these hotels is to create a unique, intimate, and stylish environment that makes every single stay different, even for repeat guests. Boutique hotels try to entertain their guests by creating a theatrical atmosphere that attracts all the senses thoughthe use of design, color, lighting, aroma, and music.4　　The second common feature is superior personal service.S Intimacy and familiarity between hotel staff and guests are emphasized; for example, a warm, carin8 attitude on the part of management and staff is encouraged, and staff members acknowledge guests by name.6 Also, boutique hotels are known to provide a higher quality and wider range of guest amenities; such hotel properties surpass the standard amenity set by providing whimsical offerings such as stuffed goldfish, pillow menus, and complimentary candies and nuts. Technology is also widely used to enhance the cutting-edge design, fashionable image, and convenience. Every room has high-speed Intemet access, a flat-screen T~, a DVD player, and other latest technological gadgets.7　　The third feature is the number of rooms. Most commentators agree that boutique hotels should not exceed 150 rooms to maintain the intimacy between the guests and the hotel staff, and the personalized attention by the staff: Recently, however, there seems to be no upper limit on the maximum number of rooms; for example, among properties operated by Ian Schrager, Paramount Hotel has 594 rooms, and Hudson Hotel has 821 rooms.8　　The last characteristic is the market that is attracted to boutique hotels. These hotels generally target customers who are in their early twenties to mid-fifties, in the mid- to upper-income brackets.Also, these hotels corporate accounts include media,fashion, entertainment, and advertising companies that are attracted to the trendy design and lively atmosphere.9　　Although boutique hotels might vary in many aspects, they can be grouped into two types based on their location.1~　　The first type is city destination hotels. These hotels are in urban edgy and chic neighborhoods in major cities like New York, London, San Francisco, and Miami.

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