外貿(mào)英語函電

前言

　　《外貿(mào)英語函電》是國際經(jīng)濟與貿(mào)易專業(yè)及商務(wù)英語專業(yè)的核心業(yè)務(wù)課程之一，是一門將英語與國際貿(mào)易業(yè)務(wù)環(huán)節(jié)相結(jié)合的課程。本書介紹國際貿(mào)易實務(wù)中各種英文業(yè)務(wù)函件及電子郵件的寫作格式和表達方法，以及對外貿(mào)易各環(huán)節(jié)的具體做法，旨在提高學(xué)生英語水平的同時，使其熟練掌握國際貿(mào)易實務(wù)中常用的基本術(shù)語及表達技巧，培養(yǎng)和強化其外貿(mào)業(yè)務(wù)能力，為國家培養(yǎng)從事國際貿(mào)易工作的高水平應(yīng)用型人才?！　”緯饕攸c是：①以對外經(jīng)貿(mào)商務(wù)活動的成交過程為主線；②信函范例精選國際貿(mào)易活動的最新材料和實例；③突出基本詞匯、句型和格式，學(xué)會撰寫規(guī)范的國際貿(mào)易函電；④練習(xí)形式多樣化，有針對性，力求做到學(xué)以致用；⑤每章安排有背景介紹、寫作模塊等內(nèi)容，體現(xiàn)了對外貿(mào)易發(fā)展的實際情況，便于課堂教學(xué)和自學(xué)?！　”緯?7章。第1章系統(tǒng)介紹了英文商務(wù)信函寫作的基本知識。第2～16章則遵循外貿(mào)常規(guī)流程，依次介紹業(yè)務(wù)關(guān)系建立、資信調(diào)查、詢盤和發(fā)盤、還盤和接受、訂單及其履行、支付方式、信用證、包裝、裝運、保險、索賠和理賠、貿(mào)易方式、業(yè)務(wù)合同訂立等內(nèi)容。第17章簡要介紹了其他常用商務(wù)信函的寫作技巧。書后附有參考文獻和單元練習(xí)的參考答案。另外，我們?yōu)檫x擇本書作教材的教師提供電子課件。

內(nèi)容概要

本教材主要涉及國際貿(mào)易各個環(huán)節(jié)書面溝通的寫作規(guī)范，還有經(jīng)貿(mào)合同的寫作技巧、其他主題的書信范例和求職信及簡歷的寫作指導(dǎo)。本教材以樣信解析為主線，連接國際貿(mào)易的背景知識，商務(wù)英語詞匯的特殊用法及相關(guān)的英語語法知識。同時也可以更好地完善財經(jīng)專業(yè)學(xué)生的知識結(jié)構(gòu)，開闊視野，提高學(xué)生從事宏觀經(jīng)濟工作的綜合素質(zhì)?！　”緯m合國際經(jīng)濟與貿(mào)易專業(yè)的學(xué)生學(xué)習(xí)使用，也可以作為國際貿(mào)易業(yè)務(wù)人員的參考用書。

書籍目錄

Chapter One  Business Letters（商務(wù)信函）	　1.1  Introduction	　1.2  Writing Guide	　　1.2.1  The Essentials of Business Letter Writing	　　1.2.2  The Structure of Business Letters	　　1.2.3  The Formats of a Business Letter	　　1.2.4  The Format of Envelopes	　1.3  Letters for Example	　　1.3.1  Letter One	　　1.3.2  Letter Two	　　1.3.3  Letter Three	　　1.3.4  Letter Four	　1.4  Words and Phrases	　1.5  Notes	　1.6  Useful Expressions	　1.7  Exercises	Chapter Two  Establishing Business Relations（建立業(yè)務(wù)關(guān)系）	　2.1  Introduction	　2.2  Writing Guide	　2.3  Letters for Example	　　2.3.1  An Introduction of an Exporter	　　2.3.2  A Positive Reply from an Importer	　　2.3.3  A Negative Reply from an Importer	　　2.3.4  An Introduction of an Importer	　　2.3.5  A Reply from an Exporter on Transferring Business Relations	　2.4  Words and Phrases	　2.5  Notes	　2.6  Useful Expressions	　2.7  Exercises	Chapter Three  Enquires（詢盤）	　3.1  Introduction	　3.2  Writing Guide	　3.3  Letters for Example	　　3.3.1  A First Enquiry and Reply	　　3.3.2  General Enquiry and Reply	　　3.3.3  Specific Enquiry and Reply	　3.4  Words and Phrases	　3.5  Notes	　3.6  Useful Expressions	　3.7  Exercises	Chapter Four  Offers（發(fā)盤）	　4.1  Introduction	　4.2  Writing Guide	　4.3  Letters for Example	　　4.3.1  Letter One	　　4.3.2  Letter Two	　　4.3.3  Letter Three	　　4.3.4  Letter Four	　　4.3.5  Letter Five	　4.4  Words and Phrases	　4.5  Notes	　4.6  Useful Expressions	　4.7  Exercises	Chapter Five  Counter-offers（還盤）	　5.1  Introduction	　5.2  Writing Guide	　5.3  Letters for Example	　　5.3.1  Letter One	　　5.3.2  Letter Two	　　5.3.3  Letter Three	　　5.3.4  Letter Four	　5.4  Words and Phrases	　5.5  Notes	　5.6  Useful Expressions	　5.7  Exercises	Chapter Six  Conclusion of Business（達成業(yè)務(wù)關(guān)系）	Chapter Seven  Terms of Payment（支付條款）	Chapter Eight  Establishment of L/C and Amendment（信用證的開立與修改）	Chapter Nine  Packing and Shipping Mark（包裝與嘜頭）	Chapter Ten  Shipment（裝運）	Chapter Eleven  Insurance（保險）	Chapter Twelve  Agency（代理）	Chapter Thirteen  Complaints and Claims（抗議與索賠）	Chapter Fourteen  Sales Promotion（促銷）	Chapter Fifteen  International Trade Contract Writing（國際貿(mào)易合同的寫作）	Chapter Sixteen  Contracts and Agreements（合同與協(xié)議）	Chapter Seventeen  Other Letters Writing（其他書信寫作）	Bibliography（參考文獻）	Appendix（附錄）	Key to Exercises（習(xí)題答案）

章節(jié)摘錄

　　Business letter is the most frequently used form of communication. It is very important inthe business world. Business executives are supposed to write good business letters as to carryout business routine efficiently. If a businessman is unable to write an effective business letter,it is very difficult to represent himself positively, which may cause some problems in doingbusiness.　　All business letters have two main functions. One is to ask for and give a reply to anenquiry, offer, order or complaint. The other one is to keep a record of all the important factsfor ready reference. An effective business letter will say what the writer wants it to say clearlyand simply. It should be precise, straightforward, relevant and action-centered. It should also bewritten in a friendly, formal style using plain language. Thus, in order to communicateeffectively, you should ensure that the letters portray you as approachable, caring, effective andprofessional. In addition, you should be very familiar with the established layout and practiceof business letters. There are three styles of business communication: the full blocked style, theindented style and the semi-blocked style. The fully-blocked style with open punctuation is themost popular method of display for business letters, because it is considered to be businesslike,simple and professional.

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