大學(xué)商務(wù)英語綜合教程

前言

　　作為國家級“十一五”規(guī)劃教材，《大學(xué)商務(wù)英語綜合教程》是一套依據(jù)現(xiàn)代外語教育對教材意義及功能的更新理念和應(yīng)用語言學(xué)專門用途英語的最新研究成果設(shè)計和編寫的、融英語語言知識及技能和國際商務(wù)知識及技能于一體的復(fù)合型英語教材?！　”窘滩募瓤晒└咝Ｓ⒄Z專業(yè)或商務(wù)英語專業(yè)的本、?？茖W(xué)生使用，也可供國際經(jīng)濟(jì)貿(mào)易、金融、財會、工商管理等專業(yè)的學(xué)生作為復(fù)合型專業(yè)英語教材使用，還可作為大學(xué)英語選修課教材及相關(guān)行業(yè)的培訓(xùn)教材?！　”窘滩牡淖谥际牵鹤裱F(xiàn)代外語教學(xué)理念和應(yīng)用語言學(xué)專門用途英語的教學(xué)原則；充分考慮學(xué)習(xí)者在經(jīng)濟(jì)、貿(mào)易、金融、管理等方面的專業(yè)需求，力求以人為本，將英語技能的培養(yǎng)和專業(yè)知識的學(xué)習(xí)有機(jī)地結(jié)合起來，滿足學(xué)生在專業(yè)和英語兩方面的需求；提高學(xué)生的商務(wù)英語交際能力；拓寬學(xué)生的知識領(lǐng)域，全面提高學(xué)生的綜合素質(zhì)?！　”窘滩氖且惶着囵B(yǎng)復(fù)合型、應(yīng)用型人才的語言實踐課教材，其設(shè)計和編寫完全是從提高學(xué)生的綜合語言應(yīng)用能力出發(fā)，針對中國學(xué)生在商務(wù)英語方面的薄弱環(huán)節(jié)和實際需要，做到了有的放矢。教材的主要特點體現(xiàn)在以下幾個方面：　　一、選材新穎，內(nèi)容豐富。本教材在選材上注重內(nèi)容的知識性、趣味性、可思性、時效性和前瞻性，同時也注重語言的規(guī)范性和致用性。教材中專業(yè)知識覆蓋面廣，涉及了商務(wù)活動的各個方面，如市場競爭、營銷策略、經(jīng)營風(fēng)險、企業(yè)管理、財稅管理、商業(yè)文化、電子商務(wù)、國際化等。所用材料全部摘自國外主要經(jīng)濟(jì)、金融、管理等方面近年來的報刊、雜志、專業(yè)書籍以及因特網(wǎng)上的最新信息。而且，許多資料，如商務(wù)文件、信函、廣告、產(chǎn)品說明書等都是來自某些企業(yè)、公司或公共場所的全真語料，旨在為學(xué)習(xí)者創(chuàng)造一個真實、生動的交際環(huán)境，有效地激發(fā)他們的學(xué)習(xí)欲望，使他們能自覺地提高自己用英語進(jìn)行商務(wù)活動的能力。　　二、以任務(wù)為路徑，以交際為目的。本教材注重吸收國外商務(wù)英語教學(xué)及研究領(lǐng)域的成果，努力實現(xiàn)國外先進(jìn)理論和國內(nèi)實踐的有機(jī)統(tǒng)一。教材遵循任務(wù)型編寫原則，強(qiáng)調(diào)教學(xué)過程中的互動性，突出對學(xué)生交際能力的培養(yǎng)，通過靈活多樣的商務(wù)活動情景或場合，為學(xué)習(xí)者設(shè)計了形式各異的交際任務(wù)，如雙人討論、小組討論、角色扮演、情景模擬等，鼓勵學(xué)生在完成任務(wù)的過程中發(fā)揮主動性，積極合作，將課堂所學(xué)用于實踐，并將自己生活中的經(jīng)歷和觀點融入交際活動中，以實現(xiàn)學(xué)以致用，提高交際能力的目的?！　∪?、內(nèi)容設(shè)計嚴(yán)謹(jǐn)，綜合應(yīng)用性強(qiáng)。本教材的每個單元由“導(dǎo)入活動（Lead?in）”、“閱讀活動（Reading）”、“商務(wù)交流（Business Communication）”和“專業(yè)擴(kuò)展（Relevant Extension）”四部分組成。各部分內(nèi)容的設(shè)計與編寫堅持了操作性與挑戰(zhàn)性并重的原則，以保持學(xué)生的學(xué)習(xí)熱情和自覺實踐的積極性。

內(nèi)容概要

　　本教程為普通高等教育“十一五”國家級規(guī)劃教材，選材涵蓋當(dāng)今國際經(jīng)濟(jì)貿(mào)易和商務(wù)的重要領(lǐng)域，時效性強(qiáng)、典型性高，語言地道?！　〗坛贪鍓K設(shè)計突出國際商務(wù)知識的傳授與英語技能提高的有機(jī)結(jié)合，注重培養(yǎng)學(xué)生的實際應(yīng)用能力。每個單元重點討論、分析一個商務(wù)專題，由“導(dǎo)入活動”、“閱讀活動”、“商務(wù)交流”和“專業(yè)擴(kuò)展”四部分組成。各部分內(nèi)容的設(shè)計和編寫堅持了操作性與挑戰(zhàn)性并重的原則，以保持學(xué)生的學(xué)習(xí)熱情和自覺實踐的積極性。其中的“商務(wù)交流”板塊圍繞單元主題，參照各種真實的商務(wù)交際情景，為學(xué)生設(shè)計了靈活多樣的商務(wù)英語口頭與書面交際的任務(wù)，是本教程的一大特色?！　”窘坛踢m合大學(xué)商務(wù)英語專業(yè)的學(xué)生及BEC（Business English Certificates）等商務(wù)英語考試的備考人員使用。

書籍目錄

Unit One Business Leadership  Lead?in  Reading: When It?s Time to Think Again　Business Communication　Relevant ExtensionUnit Two Communication　Lead?in　Reading: Employees Want to Hear It “Straight” from the Boss?s Mouth　Business Communication　Relevant ExtensionUnit Three Teamwork　Lead?in　Reading: Executives Must Pull Together like Rowers in the Boat Race　Business Communication　Relevant ExtensionUnit Four Customer Service　Lead?in　Reading: Customer Service Champs　Business Communication　Relevant ExtensionUnit Five Innovations　Lead?in　Reading: Businesses Must Learn to Let Go　Business Communication　Relevant ExtensionUnit Six Human Resources　Lead?in　Reading: The Search for Talent　Business Communication　Relevant ExtensionUnit Sever Business Crisis　Lead?in　Reading: Why Good Times Are the Most Dangerous　Business Communication　Relevant ExtensionUnit Eight Business Ethics　Lead?in　Reading: Integrating Ethics at the Core　Business Communication　Relevant ExtensionUnit Nine International Trade　Lead?in　Reading: Exports Are Giving the Economy a Surprise Lift　Business Communication　Relevant ExtensionUnit Ten Globalization　Lead?in　Reading: Emerging Giants　Business Communication　Relevant Extension附錄1 Glossary附錄2 Phrases & Expressions

章節(jié)摘錄

　　[6] At times of rapid change, boards may understand well that they need to start doingsomething differently——but what?　　[7] And then there are those top teams that are simply dysfunctional, pulling in differentdirections at the same time, failing to communicate properly, in a state of war.　　[8] Psychological assessment can help teams work together better. This is done by analyzingwhat sorts of personalities the group contains, how they are behaving towards each other and, byobserving closely what is going on in the room, whether meetings are productive and so on.　　[9] But the classic "career ladder" may be part of the problem here. Getting to the top inbusiness will probably mean focusing narrowly and ruthlessly on your own discipline, in order toachieve the sort of results that will get you noticed. But upon joining the senior executive team akind of collegiality is required. It is no longer good enough to keep your head down while drivingtowards your personal goals. The top team has collective responsibility for the health andperformance of the organization.　　[10] "Your role has changed and so your behavior has to change," Dr Marx says. And thatcan be painful —— especially when the stakes are high and the strategic challenges are complicated.That is why you hear so much talk about companies seeking people who are　"comfortable withambiguity." At the highest level you will be asked to perform in areas that are beyond yourexpertise, outside your "comfort zone," where not all the facts can be known.　　[11] The successful top teams of the future will display what Dr Marx calls "cognitivediversity"——that is, they will have a breadth of outlook and approach. A team may appear to bediverse on the surface, ticking various politically correct boxes, but how will the team think andreact? That rainbow coalition may in fact be nothing more than an army of clones.

圖書封面

評論、評分、閱讀與下載

---

    大學(xué)商務(wù)英語綜合教程 PDF格式下載

---