大學商務英語綜合教程

前言

　　作為國家級“十一五”規(guī)劃教材，《大學商務英語綜合教程》是一套依據現代外語教育對教材意義及功能的更新理念和應用語言學專門用途英語的最新研究成果設計和編寫的、融英語語言知識及技能和國際商務知識及技能于一體的復合型英語教材?！　”窘滩募瓤晒└咝Ｓ⒄Z專業(yè)或商務英語專業(yè)的本、?？茖W生使用，也可供國際經濟貿易、金融、財會、工商管理等專業(yè)的學生作為復合型專業(yè)英語教材使用，還可作為大學英語選修課教材及相關行業(yè)的培訓教材?！　”窘滩牡淖谥际牵鹤裱F代外語教學理念和應用語言學專門用途英語的教學原則；充分考慮學習者在經濟、貿易、金融、管理等方面的專業(yè)需求，力求以人為本，將英語技能的培養(yǎng)和專業(yè)知識的學習有機地結合起來，滿足學生在專業(yè)和英語兩方面的需求；提高學生的商務英語交際能力；拓寬學生的知識領域，全面提高學生的綜合素質?！　”窘滩氖且惶着囵B(yǎng)復合型、應用型人才的語言實踐課教材，其設計和編寫完全是從提高學生的綜合語言應用能力出發(fā)，針對中國學生在商務英語方面的薄弱環(huán)節(jié)和實際需要，做到了有的放矢。教材的主要特點體現在以下幾個方面：　　一、選材新穎，內容豐富。本教材在選材上注重內容的知識性、趣味性、可思性、時效性和前瞻性，同時也注重語言的規(guī)范性和致用性。教材中專業(yè)知識覆蓋面廣，涉及了商務活動的各個方面，如市場競爭、營銷策略、經營風險、企業(yè)管理、財稅管理、商業(yè)文化、電子商務、國際化等。所用材料全部摘自國外主要經濟、金融、管理等方面近年來的報刊、雜志、專業(yè)書籍以及因特網上的最新信息。而且，許多資料，如商務文件、信函、廣告、產品說明書等都是來自某些企業(yè)、公司或公共場所的全真語料，旨在為學習者創(chuàng)造一個真實、生動的交際環(huán)境，有效地激發(fā)他們的學習欲望，使他們能自覺地提高自己用英語進行商務活動的能力?！　《⒁匀蝿諡槁窂?，以交際為目的。本教材注重吸收國外商務英語教學及研究領域的成果，努力實現國外先進理論和國內實踐的有機統(tǒng)一。教材遵循任務型編寫原則，強調教學過程中的互動性，突出對學生交際能力的培養(yǎng)，通過靈活多樣的商務活動情景或場合，為學習者設計了形式各異的交際任務，如雙人討論、小組討論、角色扮演、情景模擬等，鼓勵學生在完成任務的過程中發(fā)揮主動性，積極合作，將課堂所學用于實踐，并將自己生活中的經歷和觀點融入交際活動中，以實現學以致用，提高交際能力的目的?！　∪?、內容設計嚴謹，綜合應用性強。本教材的每個單元由“導入活動（Lead?in）”、“閱讀活動（Reading）”、“商務交流（Business Communication）”和“專業(yè)擴展（Relevant Extension）”四部分組成。各部分內容的設計與編寫堅持了操作性與挑戰(zhàn)性并重的原則，以保持學生的學習熱情和自覺實踐的積極性。

內容概要

　　本教程為普通高等教育“十一五”國家級規(guī)劃教材，選材涵蓋當今國際經濟貿易和商務的重要領域，時效性強、典型性高，語言地道。　　教程板塊設計突出國際商務知識的傳授與英語技能提高的有機結合，注重培養(yǎng)學生的實際應用能力。每個單元重點討論、分析一個商務專題，由“導入活動”、“閱讀活動”、“商務交流”和“專業(yè)擴展”四部分組成。各部分內容的設計和編寫堅持了操作性與挑戰(zhàn)性并重的原則，以保持學生的學習熱情和自覺實踐的積極性。其中的“商務交流”板塊圍繞單元主題，參照各種真實的商務交際情景，為學生設計了靈活多樣的商務英語口頭與書面交際的任務，是本教程的一大特色?！　”窘坛踢m合大學商務英語專業(yè)的學生及BEC（Business English Certificates）等商務英語考試的備考人員使用。

書籍目錄

Unit One Business Leadership  Lead?in  Reading: When It?s Time to Think Again　Business Communication　Relevant ExtensionUnit Two Communication　Lead?in　Reading: Employees Want to Hear It “Straight” from the Boss?s Mouth　Business Communication　Relevant ExtensionUnit Three Teamwork　Lead?in　Reading: Executives Must Pull Together like Rowers in the Boat Race　Business Communication　Relevant ExtensionUnit Four Customer Service　Lead?in　Reading: Customer Service Champs　Business Communication　Relevant ExtensionUnit Five Innovations　Lead?in　Reading: Businesses Must Learn to Let Go　Business Communication　Relevant ExtensionUnit Six Human Resources　Lead?in　Reading: The Search for Talent　Business Communication　Relevant ExtensionUnit Sever Business Crisis　Lead?in　Reading: Why Good Times Are the Most Dangerous　Business Communication　Relevant ExtensionUnit Eight Business Ethics　Lead?in　Reading: Integrating Ethics at the Core　Business Communication　Relevant ExtensionUnit Nine International Trade　Lead?in　Reading: Exports Are Giving the Economy a Surprise Lift　Business Communication　Relevant ExtensionUnit Ten Globalization　Lead?in　Reading: Emerging Giants　Business Communication　Relevant Extension附錄1 Glossary附錄2 Phrases & Expressions

章節(jié)摘錄

　　[6] At times of rapid change, boards may understand well that they need to start doingsomething differently——but what?　　[7] And then there are those top teams that are simply dysfunctional, pulling in differentdirections at the same time, failing to communicate properly, in a state of war.　　[8] Psychological assessment can help teams work together better. This is done by analyzingwhat sorts of personalities the group contains, how they are behaving towards each other and, byobserving closely what is going on in the room, whether meetings are productive and so on.　　[9] But the classic "career ladder" may be part of the problem here. Getting to the top inbusiness will probably mean focusing narrowly and ruthlessly on your own discipline, in order toachieve the sort of results that will get you noticed. But upon joining the senior executive team akind of collegiality is required. It is no longer good enough to keep your head down while drivingtowards your personal goals. The top team has collective responsibility for the health andperformance of the organization.　　[10] "Your role has changed and so your behavior has to change," Dr Marx says. And thatcan be painful —— especially when the stakes are high and the strategic challenges are complicated.That is why you hear so much talk about companies seeking people who are　"comfortable withambiguity." At the highest level you will be asked to perform in areas that are beyond yourexpertise, outside your "comfort zone," where not all the facts can be known.　　[11] The successful top teams of the future will display what Dr Marx calls "cognitivediversity"——that is, they will have a breadth of outlook and approach. A team may appear to bediverse on the surface, ticking various politically correct boxes, but how will the team think andreact? That rainbow coalition may in fact be nothing more than an army of clones.

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