國際商務(wù)英語

前言

　　本書最早出版于2006年元月，按照外貿(mào)的環(huán)節(jié)和順序，以及外貿(mào)書信實例進(jìn)行編寫，既介紹了外貿(mào)業(yè)務(wù)中的各個環(huán)節(jié)，也提出了商務(wù)英語的重點和難點，做到理論和實際兼顧。至今本書已重印了七次，而且收到了一定的教學(xué)效果，但在教學(xué)實踐中仍感到由于篇幅的限制，一些有關(guān)商務(wù)英語方面的知識及要點還敘述得不夠，對于沒有學(xué)習(xí)過國際貿(mào)易實務(wù)的讀者來說具有一定的困難，通過在課堂上抄筆記或口頭講解都不便于教與學(xué)。所以編者決定對本書進(jìn)行改版，對每一章的理論知識部分進(jìn)行了加強(qiáng)，使讀者在中英文的閱讀和理解方面得到更為豐富的認(rèn)識和提高，尤其在某些章節(jié)突出了重點內(nèi)容，并進(jìn)行補(bǔ)充說明，使讀者在閱讀本書后能夠較為迅速地成長為具有實際能力的商務(wù)人才?！　”緯鴮υ儽P、報盤、還盤信的寫法，信用證的審核，支付的方法與工具，F(xiàn)OB及CIF的術(shù)語變形，以及E-mail和合同的語言特點等也進(jìn)行了較為豐富的補(bǔ)充。希望讀者在學(xué)習(xí)本書后在商務(wù)專業(yè)及商務(wù)英語兩方面都會提高一個層次?！　〈舜胃陌嬗捎趯χR面的大幅度增加和補(bǔ)充，充分做到了理解和實際操作的結(jié)合，再加上每封實用書信的語言結(jié)構(gòu)本來就有一定的深度和難度，所以在新版的結(jié)尾增添了商務(wù)英語漢譯英強(qiáng)化訓(xùn)練400題，以使讀者在商務(wù)英語的漢譯英方面有所提高。

內(nèi)容概要

以往商務(wù)英語教材中電報、電傳占較大篇幅，現(xiàn)在電報電傳已淘汰不用，故本書刪除了電報電傳的內(nèi)容，增加了電郵、傳真、電子郵件、電子商務(wù)、電子數(shù)據(jù)交換等篇幅。另外，本書按照外貿(mào)業(yè)務(wù)中涉及的各個主要環(huán)節(jié)的先后順序來編排各個專題和章節(jié)，內(nèi)容實用、全面。書后還附有各個章節(jié)的練習(xí)答案、外貿(mào)英語口語試題以及外貿(mào)英語試題，可供學(xué)生自我測試和學(xué)習(xí)。    本書可供外貿(mào)專業(yè)的學(xué)生使用，也可供外貿(mào)、經(jīng)貿(mào)實務(wù)工作者及自學(xué)人員參考

書籍目錄

Chapter 1  Basic Knowledge of Business Letter Writing商務(wù)書信寫作基礎(chǔ)知識	?、?  The Aim of Learning International Business English	?、?  The Keys of Learning Good Business English	?、?  The Thirteen Trade Terms in International Trade	　Ⅳ.  Structure of Business Letters	?、?  The Ways of Using the Writing Parts and Their Standardized Designs  International Laser Machines	Chapter 2  Business Writing and Envelope Addressing商務(wù)書信和書寫信封	?、?  The Seven Principles of Writing English Business Letters	?、?  The Styles of Business Letters	?、?  Ways of Envelope addressing and Their Standardized Designs	?、?  The styles of Envelope Addressing	Chapter 3  Establishing Business Relations建立業(yè)務(wù)關(guān)系	?、?  The Origin of Establishing Business Relations	　Ⅱ.  The Channels of Establishing Business Relations	?、?  Learning Some Situations before communicating with the Customers	?、?  Letter Examples	Chapter 4  Inquiry, Quotation and Counter-offer詢盤、報盤及還盤	?、?  Inquiry………	?、?  Offer………………	?、?  Non-firm Offer	?、?  Counter-offer	?、?  Declining the Counter-offer	Chapter 5  Placing Orders訂貨	　Ⅰ.  The General Procedures of Transaction Negotiatings	?、?  The Writing and the Requirements of the Ordering Letter	?、?  Examples………	Chapter 6  Letter of Credit信用證	?、?  The Function of Letter of Credit	?、?  The Procedures of Payment Effecting by L/C	?、?  Some Main Contents of L/C	?、?  The Classification and the Kinds of L/C s	?、?  The L/C Checking	?、?  Granting Amendment to L/C	　Ⅶ.  Requesting Extension of L/C	?、?  L/C Checking and L/C Amending	Chapter 7  Shipment 裝運(yùn)	?、?  International Goods Transportation and Goods Shipment	?、?  Kinds of Transportation in International Trade	　Ⅲ.  Urging the Delivery of the Goods	?、?  Shipping Advice	　Ⅴ.  Booking Necessary Shipping Space in Advance	?、?  Shipment Packing and Shipping Marking	　Ⅶ.  Non-delivery of the Metal Box Containing Tool Kit and Accessaries	Chapter 8  Payment Effecting付款	?、?  The Ways of Payments	?、?  Urging Shipment	　Ⅲ.  Asking for Cash Payment	?、?  Accepting the Installment Payments	　Ⅴ.  Negotiating Payment Documents	?、?  Asking for Deferring Payment	?、?  Some Deformations of FOB and CIF Terms	Chapter 9  Insurance保險	?、?  Cargo Insurance for Ocean Marine Transportation	?、?  General Additional Insurance	?、?  Special Additional Insurance	?、?  Inquiring about Insurance Information	?、?  Answering to the Inquiry about Insurance Information	?、?  Offering Insurance Coverage	?、?  Claiming on Poor Quality	?、?  Settling the Claim	Chapter 10  International Tendering國際招標(biāo)	?、?The Processes of Tendering	?、?The Ways of Tendering	?、?  Calling for Tenders	?、?  Sending the Application for Bidding	?、?  Accepting the Tender	　Ⅵ.  Letter of Guarantee for Bid Bond	?、?  Qualification Document	Chapter 11  Invitation 邀請函	?、?  Informing the Visiting Intention	?、?  Sending the Invitation Letter	?、?  Sending the Delegation Composition List	　Ⅳ.  Itineraries and Programs	?、?  Invitation Card	Chapter 12  Resume and Job-application Form簡歷與求職表	　Ⅰ.  Resumes and Job-application Letters	?、?  A Resume Written in Items	　Ⅲ.  Hunting for a Provisional Job	?、?  Hunting for a New Job	Chapter 13  E-mail,Fax,E-commerce and EDI電子郵件、傳真、電子商務(wù)及電子數(shù)據(jù)交換	?、?  E-mail………	?、?  Fax………………	?、?  E-commerce and EDI	Chapter 14  Specimens of Documents in International Trade外貿(mào)單證	?、?  The Kinds of Foreign Trade Documents	?、?  The Document Making?、?  Bill of Lading	?、?  Insurance Policy （Certificate）	　Ⅴ.  Draft（Bill of Exchange）	?、?  Certificate of Origin	?、?  Shipper Note	?、?  Invoice……	?、?  Packing List	?、?  Commercial Invoice	Chapter 15  Contract合同	　Ⅰ.  The Concept of Contract	?、?  The Contents of the Contract	?、?  The Requirements of Working out the Contracts and the Styles and  Characteristics of Contract Language	?、?  The Main Kinds of Contracts	?、?  Kinds of Standard Contracts	?、?  Preparing and Filling out the English Sales Contracts	?、?  Contract for Processing with Supplied Materials and  Assembling with  Supplied Parts	　Ⅷ.  Compensation Trade Contract	?、?  Exclusive Agency Agreement	?、?  Joint Venture Contract	附錄1  2000年外貿(mào)英語口語試題	附錄2  2001年外貿(mào)英語口語試題	附錄3  2002年外貿(mào)英語試題	附錄4  2000年外銷員從業(yè)資格外經(jīng)貿(mào)英語試題	附錄5  2001年外銷員從業(yè)資格外經(jīng)貿(mào)英語試題	附錄6  商務(wù)英語漢譯英強(qiáng)化訓(xùn)練400題	Keys to the Exercises 練習(xí)答案

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