大學商務英語綜合教程1

內(nèi)容概要

本教程為普通高等教育“十一五”國家級規(guī)劃教材，選材涵蓋當今國際經(jīng)濟貿(mào)易和商務的重要領域，時效性強、典型性高，語言地道?！　〗坛贪鍓K設計突出國際商務知識的傳授與英語聽、說、讀、寫、譯的有機結(jié)合，注重培養(yǎng)學生的實際應用能力。每個單元重點討論、分析一個商務專題，由“導入活動”、“閱讀活動”、“商務交流”和“專業(yè)擴展”四部分組成。各部分內(nèi)容的設計與編寫堅持了操作性與挑戰(zhàn)性并重的原則，以保持學生的學習熱情和自覺實踐的積極性。其中的“商務交流”板塊圍繞單元主題，參照各種真實的商務交際情景，為學生設計了靈活多樣的商務英語口頭與書面的交際任務，是本教程的一大特色?！　”窘坛踢m合大學商務英語專業(yè)的學生及BEC（Business English Certificates）等商務英語考試的備考人員使用。

書籍目錄

Unit One  Cimpanies　Brief on Companies　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Two  Products　Brief on Products　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Three　Marketing　Brief on Marketing　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Four　Advertisements　Brief on Advertisements　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Five　Sales　Brief on Sales　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Six　Consumers　Brief on Consumers　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Seven　Brands　Brief on Brands　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Eight 　Competition　Brief on Competition　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Nine　Retailing　Brief on Retailing　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the TextUnit Ten　E-commerce　Brief on E-commerce　Reading-related Information　Language Interpretation　Word Study　Key to Exercises　Reference Chinese of the Text

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