新商務(wù)英語口語教程

內(nèi)容概要

《新商務(wù)英語口語教程》是為大專院校本科生、研究生課堂學(xué)習(xí)，以及從事國際設(shè)備工作或?qū)⒁獜氖聡H高務(wù)工作的人員，在實(shí)際工作中練習(xí)設(shè)備英語對話而編寫的一本教程。本書將國際高務(wù)專業(yè)知識與英語對話有機(jī)地結(jié)合起來，指導(dǎo)學(xué)員循序漸進(jìn)地學(xué)習(xí)國際高務(wù)的全過程。通過學(xué)員獨(dú)處練習(xí)、成對練習(xí)和小組活動的形式，增進(jìn)學(xué)員實(shí)際運(yùn)用英語語言的能力，為學(xué)員提供練習(xí)英語聽、說技能的機(jī)會。

書籍目錄

前言第一章　全球市場　第一節(jié)　全球經(jīng)濟(jì)　　背景知識　　商務(wù)英語對話　　替換練習(xí)　　生詞　　短語　　練習(xí)　　對話參考譯文　第二節(jié)　國際競爭　　背景知識　　商務(wù)英語對話　　替換練習(xí)　　生詞　　短語　　練習(xí)　　對話參考譯文第三節(jié)　出口貿(mào)易時(shí)機(jī)成熟了嗎？　　背景知識　　商務(wù)英語對話　　替換練習(xí)　　生詞　　短語　　練習(xí)　　對話參考譯文第四節(jié)　制訂一項(xiàng)成功的出口貿(mào)易計(jì)劃　　背景知識　　出口計(jì)劃大綱圖表　　商務(wù)英語對話　　替換練習(xí)　　生詞　　短語　　練習(xí)　　對話參考譯文第二章　國際貿(mào)易藍(lán)圖　第一節(jié)　電子商務(wù)　　背景知識　　商務(wù)英語對話　　替換練習(xí)　　生詞　　短語　　練習(xí)　　對話參考譯文　第二節(jié)　國際市場營銷　　背景知識　　商務(wù)英語對話　　替換練習(xí)　　生詞　　短語　　練習(xí)　　對話參考譯文　　……第三章　談判及付款第四章　裝船及交貨附錄　APPENDIX

章節(jié)摘錄

　　Mr. Smith: We must take heed to our brand name and corporate image. Many com-panies have experienced difficulties after introducing their brand name, logo or promo-tional materials in other countries only to discover that its connotations were inappropri-ate in the local language or culture.　　Mr. Wade: At present, our cross-national marketing research in China has revealedwide differences in demographic preferences and local tastes.　　Ms. Conway. We must also be careful to avoid using American colloquial speech thatforeign customers may not understand. From time to time, pictures or graphs may conveya more profound message to our international buyers than words can speak.　　Mr. Smith: It may be prudent to hire a professional translator with experience in bus-iness and commercial materials. More importantly, someone who is well versed and sensi-tive to cultural differences.　　Ms. Conway: Brand image also involves the symbolic associations consumers amassregarding the brand. One source of symbolic brand associations is the color or colors ofproducts, packaging and related advertising materials.　　Ms. Stevenson: A very good case and point, it is a problem facing many global mar-keting managers to understand the emotional and-psychological factors associated withcolor in various cultures. Therefore, the continual pairing of color with a brand may re-sult in the transfer of the emotional and psychological properties of the colors to thebrand.　　Mr. Smith.. I see, it is indeed a complex issue. It will be essential to redesign ourbrand image, packaging, and brochures to accommodate our international consumers.Now, what about global pricing？ Mr. Wade, this is your area of expertise. Please give ussome counsels on this subject matter.　　Mr. Wade: My pleasure. We must bear in mind that proper pricing of our product,choice of terms of sale and payment are three important elements in selling a product orservice internationally. Of the three, strategic pricing is the most difficult, even for the.

編輯推薦

　　《新商務(wù)英語口語教程》后列有簡明詞匯表，學(xué)員不必借助字典也可學(xué)習(xí)《新商務(wù)英語口語教程》。　　《新商務(wù)英語口語教程》的附錄提供了有關(guān)國際商務(wù)的實(shí)際應(yīng)用信息和豐富的網(wǎng)絡(luò)鏈接資源。學(xué)員可作參考及深入研究之用?！　ｉT設(shè)計(jì)的練習(xí)有助于引導(dǎo)學(xué)員展開情景對話，增強(qiáng)學(xué)員中英文互譯的能力。學(xué)員通過本書具體的引導(dǎo)，能運(yùn)用新學(xué)習(xí)的語言技巧，得出新觀點(diǎn)，組織新思路，擴(kuò)大詞匯量，并能書寫、編輯、修改自己的文章。　　《新商務(wù)英語口語教程》為教師配有錄音CD碟片一張，由美國本土人士錄制而成。相信通過對本材料的反復(fù)聽練，通過模仿各種背景下的自然對話，學(xué)員不僅能夠切實(shí)提高聽力水平，英語對話能力也必將登堂人室，更加流利。任課教師可向出版社聯(lián)系索取。

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