外貿(mào)英語(yǔ)函電

前言

　　隨著全球經(jīng)濟(jì)一體化時(shí)代的來(lái)臨，以及對(duì)外開(kāi)放的不斷擴(kuò)大和深入，中國(guó)對(duì)外經(jīng)濟(jì)發(fā)展也越來(lái)越快。到目前為止，中國(guó)已經(jīng)是世界上第三大貿(mào)易國(guó)。隨著對(duì)外經(jīng)濟(jì)貿(mào)易的進(jìn)一步高速發(fā)展，中國(guó)貿(mào)易國(guó)際化程度將進(jìn)一步加深，各行各業(yè)對(duì)外貿(mào)易業(yè)務(wù)往來(lái)將更加頻繁，更多的企業(yè)和部門將直接參與到對(duì)外經(jīng)濟(jì)貿(mào)易活動(dòng)中去，這毫無(wú)疑問(wèn)地就需要大量既懂外語(yǔ)又懂外貿(mào)業(yè)務(wù)的專業(yè)人才。外貿(mào)英語(yǔ)函電作為對(duì)外經(jīng)濟(jì)貿(mào)易往來(lái)中常用的聯(lián)系方式，是開(kāi)展對(duì)外經(jīng)濟(jì)貿(mào)易業(yè)務(wù)和相關(guān)國(guó)際商務(wù)活動(dòng)最主要的工具。　　如何適應(yīng)國(guó)內(nèi)外經(jīng)濟(jì)貿(mào)易發(fā)展的需要，促進(jìn)中國(guó)市場(chǎng)經(jīng)濟(jì)與國(guó)際的進(jìn)一步接軌，推廣外貿(mào)業(yè)務(wù)英語(yǔ)的實(shí)際應(yīng)用，正確掌握外貿(mào)英語(yǔ)函電的基本知識(shí)并熟練地加以運(yùn)用，寫(xiě)出地道、純正、規(guī)范的國(guó)際商務(wù)信函，準(zhǔn)確地表達(dá)經(jīng)營(yíng)意圖和決策，是外貿(mào)工作者必須具備的專業(yè)技能和素質(zhì)。目前國(guó)內(nèi)高等院校非常重視對(duì)外經(jīng)貿(mào)人才的培養(yǎng)，社會(huì)對(duì)這方面人才也有旺盛的需求，越來(lái)越多的人關(guān)注商務(wù)英語(yǔ)、外貿(mào)英語(yǔ)方面的知識(shí)，不斷提升專業(yè)英語(yǔ)水平和技能。正是因?yàn)槿绱?，現(xiàn)在市場(chǎng)上的經(jīng)貿(mào)類專業(yè)英語(yǔ)書(shū)籍非常受歡迎?！　槭贡緯?shū)更能符合教學(xué)要求，滿足學(xué)習(xí)者適應(yīng)對(duì)外經(jīng)濟(jì)貿(mào)易業(yè)務(wù)活動(dòng)中各種信函的寫(xiě)作需要，幫助學(xué)習(xí)者系統(tǒng)地、完整地學(xué)習(xí)和掌握對(duì)外經(jīng)濟(jì)貿(mào)易業(yè)務(wù)信函的格式、專業(yè)用語(yǔ)、行文方法以及問(wèn)題特點(diǎn)，提高學(xué)習(xí)者正確使用英語(yǔ)的能力，增加其對(duì)外進(jìn)行各項(xiàng)業(yè)務(wù)聯(lián)系活動(dòng)的能力，筆者結(jié)合多年的教學(xué)經(jīng)驗(yàn)，通過(guò)與外貿(mào)進(jìn)出口公司相關(guān)人員的直接合作，并參考在英國(guó)作訪問(wèn)學(xué)者期間所獲得的相關(guān)資料，經(jīng)多年努力編寫(xiě)而成?！　”緯?shū)依據(jù)國(guó)際貿(mào)易通行慣例，共分18個(gè)單元，內(nèi)容包括外貿(mào)/商務(wù)英語(yǔ)書(shū)信格式、寫(xiě)作原則、外貿(mào)業(yè)務(wù)關(guān)系的建立、詢價(jià)與回復(fù)、報(bào)盤與還盤、促銷、訂購(gòu)與確認(rèn)、包裝、運(yùn)輸、付款方式、保險(xiǎn)、代理、投訴與處理、電傳、傳真與E-mail、英文合同、貿(mào)易形式、商務(wù)社交信函等方面。每章包括信函的寫(xiě)作要求、知識(shí)和技巧，以及相關(guān)業(yè)務(wù)知識(shí)的簡(jiǎn)介；信樣部分共有8-12封樣信，每封樣信后面都有寫(xiě)作評(píng)述，講解該封信函的寫(xiě)作特點(diǎn)及優(yōu)缺點(diǎn)，表述是否地道、標(biāo)準(zhǔn)；每封信后面還有針對(duì)該樣信中的難點(diǎn)進(jìn)行的解釋；常用短語(yǔ)部分主要有相關(guān)專業(yè)術(shù)語(yǔ)和寫(xiě)作中經(jīng)常用到的專業(yè)表達(dá)；常用句子部分提供了數(shù)十個(gè)句子，幫助學(xué)習(xí)者掌握更多的英文表達(dá)句子，有利于寫(xiě)出更多更好更標(biāo)準(zhǔn)的外貿(mào)信函；練習(xí)部分提供了大量靈活多樣的訓(xùn)練題，有利于學(xué)習(xí)效果的強(qiáng)化和進(jìn)一步檢驗(yàn)。　　在選材方面，本書(shū)注重實(shí)用性與知識(shí)性并重。每章配有多篇業(yè)務(wù)信函，通過(guò)大量的技能訓(xùn)練把基礎(chǔ)英語(yǔ)知識(shí)、外貿(mào)英語(yǔ)知識(shí)與相關(guān)的外貿(mào)業(yè)務(wù)知識(shí)有機(jī)地結(jié)合起來(lái)，使學(xué)習(xí)者具備較強(qiáng)的撰寫(xiě)國(guó)際商務(wù)英語(yǔ)書(shū)信的能力?！锻赓Q(mào)英語(yǔ)函電》教你寫(xiě)出地道的、純正的、規(guī)范的外貿(mào)業(yè)務(wù)信函，準(zhǔn)確地表達(dá)經(jīng)營(yíng)意圖和決策，加強(qiáng)公司相互之間的業(yè)務(wù)往來(lái)和了解，架起一座跨入國(guó)際商界的溝通橋梁?！　〕藚⒖枷嚓P(guān)資料外，本書(shū)許多信函來(lái)自外貿(mào)進(jìn)出口公司的第一手資料，在此一并表示感謝。由于編者水平和學(xué)識(shí)有限，書(shū)中難免出現(xiàn)差錯(cuò)，敬請(qǐng)讀者不吝指正。

內(nèi)容概要

本書(shū)系統(tǒng)地介紹了外貿(mào)業(yè)務(wù)英語(yǔ)中常用文體寫(xiě)作的基本知識(shí)，包括各類商務(wù)信函、傳真、電子郵件的格式、擬寫(xiě)方法和技巧，并按照外貿(mào)業(yè)務(wù)磋商過(guò)程中各個(gè)環(huán)節(jié)的順序附有往來(lái)函電的大量例文和案例，提供了大量常用語(yǔ)句。本書(shū)還介紹了電子商務(wù)的基礎(chǔ)知識(shí)和對(duì)外經(jīng)濟(jì)貿(mào)易中的常用文體，如意向書(shū)、協(xié)議、合同、招標(biāo)通知書(shū)、投標(biāo)書(shū)、中標(biāo)通知書(shū)及廣告等的格式、擬寫(xiě)方法及語(yǔ)言文字的應(yīng)用，此外，還列舉了外貿(mào)業(yè)務(wù)實(shí)踐中常用的一些單據(jù)和單證實(shí)例。    本書(shū)共分18個(gè)單元，包括外貿(mào)英語(yǔ)書(shū)信的格式及寫(xiě)作原則、外貿(mào)業(yè)務(wù)關(guān)系的建立、詢價(jià)與回復(fù)、報(bào)盤與還盤、促銷、訂購(gòu)與確認(rèn)、包裝、運(yùn)輸、付款方式、保險(xiǎn)、代理、投訴與處理、電傳與傳真、英文合同、貿(mào)易形式、商務(wù)社交信函等。    本書(shū)適用于國(guó)際貿(mào)易、市場(chǎng)營(yíng)銷、電子商務(wù)、經(jīng)貿(mào)英語(yǔ)、企業(yè)管理和人力資源管理等經(jīng)濟(jì)管理類專業(yè)的學(xué)生，同時(shí)也適用于從事或準(zhǔn)備從事外貿(mào)工作的其他專業(yè)人員。

書(shū)籍目錄

Chapter One  Basic Knowledge of Business Letter Writing　Section One　Introduction of Business Letter Writing　Section Two　Layout of a Business Letter　Section Three　Structure of Business Letter　Section Four　Addressing Envelopes　Section Five　Good Writing Principles　Section Six　Some Rules of Good Writing　Section Seven Notes　Section Eight  Useful Sentences　Section Nine　ExercisesChapter Two  Establishing Business Relations　Section One　Introduction　Section Two　Specimen Letters　Section Three  Useful Words & Expressions　Section Four　Useful Sentences　Section Five　ExercisesChapter Three  Enquiries　Section One　Introduction　Section Two　Specimen Letters　Section Three  Useful Words & Expressions　Section Four　Useful Sentences　Section Five　ExercisesChapter Four  Offers and Quotations　Section One　Introduction　Section Two　Specimen Letters　Section Three  Useful Words & Expressions　Section Four　Useful Sentences　Section Five　ExercisesChapter Five  Counter-offers　Section One　Introduction　Section Two　Specimen Letters　Section Three  Useful Words & Expressions　Section Four　Useful Sentences　Section Five　ExercisesChapter Six  Conclusion of Business　Section One　Introduction　Section Two　Specimen Letters　Section Three  Useful Words & Expressions　Section Four　Useful Sentences　Section Five　ExercisesChapter Seven  Terms of Payment　Section One　Introduction　Section Two　Specimen Letters　Section Three  Useful Words & Expressions　Section Four　Useful Sentences　Section Five　ExercisesChapter Eight  Establishment of L/C and Amendment,　Section One　Introduction　Section Two　Specimen Letters　Section Three  Useful Words & Expressions　Section Four　Useful Sentences　Section Five　ExercisesChapter Nine  Packing　Section One　Introduction　Section Two　Specimen Letters　Section Three  Useful Words & Expressions　Section Four　Useful Sentences　Section Five　ExercisesChapter Ten  Shipping Marks and Shipment　Section One　Introduction　Section Two　Specimen Letters　Section Three  Useful Words & Expressions　Section Four　Useful Sentences　Section Five　ExercisesChapter Eleven  Insurance　Section One　introduction　Section Two　Specimen Letters　……Chapter Twelve Complaints and ClaimsChapter Thirteen AgencyChapter Fourteen Trade FormsChapter Fifteen Job-Application Writing in EnglishChapter Sixteen International Business ContractsChapter Seventeen Telex,Fax and E-mailChapter Eighteen Other Letter WritingAppendix 1國(guó)家和地區(qū)分類術(shù)語(yǔ)Appendix 2重要傳統(tǒng)節(jié)慶參考文獻(xiàn)

章節(jié)摘錄

　　According to China’S“Contract Law”，a contract，whether or not there are domestic and foreignfactors，Can be divided into two types of contracts：domestic contracts and foreign-related contracts．The SO-called foreign-related contracts referto a contract thatthe parties to the contract，or the objectofa contract，modification，terraination ofthe contract between the legal facts ofany contract haveforeign factors．In the foreign-related contracts，the most important part is with the nature offoreign-related contracts(otherwise known as foreign trade contracts)，it is that our legal persons orother organizations with foreign legal persons，other organizations or individuals enter into contractsin order to achieve certain economic goals．　　Compared with domestic Contracts，the foreign-related contracts mainly have the following twokey features：　　(1)The contracts with foreign factors．The most notable distinction between foreign-relatedcontracts and the domestic contracts is that foreign-related contracts have feature of foreign factors．Foreign-related contracts generally include the following three factors：in the main contract(subject)at least one is a foreigner(including legal persons and other organizations and individuals)，theobject of the contract is in the country or over their borders or outside；some contract legal factsocculTe outside．　(2)China party in the contract is usually Our corporate clients，or other organization．TheChinese citizens in current conditions，in addition to international passenger parties，in general，t11eyCall only act as a foreign-related contracts party in non-foreign trade，such as serving as aforeign-related gifts ofone party in the contract．

編輯推薦

　　本書(shū)特色：　　中英文完成，便于讀者更好地理解和掌握外貿(mào)信函的寫(xiě)作特點(diǎn)；內(nèi)容豐富，包括外貿(mào)業(yè)務(wù)往來(lái)信函的全過(guò)程，并有英文合同的寫(xiě)作原理、技巧及合同范本；大量的業(yè)務(wù)信息函范本和樣信評(píng)述，幫助讀者寫(xiě)出地道的外貿(mào)業(yè)務(wù)信函；配套習(xí)題豐富多樣，參考答案網(wǎng)上下載。

圖書(shū)封面

評(píng)論、評(píng)分、閱讀與下載

---

    外貿(mào)英語(yǔ)函電 PDF格式下載

---