電子商務概論

前言

E-commerce 1S a subject which researches how to use electronic and informationtechnology to promote the traditional business process to change profoundly.Thesubject is still at its infant age and is fast developing.Its theoretical system iS stillbeing constructed and perfected.Under such circumstance，this book tries to choosethe contents that are fixed，and closely related with E-commerce as the subjectsystem of E-commerce.The architecture of E-commerce iS as follows（Fig.0.1）

內容概要

　　《電子商務概論（英文版）》是根據(jù)目前專業(yè)特點編寫的文理兼顧的電子商務專業(yè)教材。全書分為基礎、技術、管理、實踐、應用五大部分?；A部分介紹了電子商務的基礎理論，技術部分重點介紹了技術支撐平臺、支付策略與技術、安全技術：管理部分介紹了電子商務與法律、稅收、網絡企業(yè)管理：實踐部分闡述了電子商務體系結構與系統(tǒng)設訓、門戶網站設計與實現(xiàn)、計算機系統(tǒng)集成與電子商務；應用部分側重于介紹電子商務與國際貿易、網絡應用心理學、電子商務案例分析?！峨娮由虅崭耪摚ㄓ⑽陌妫纺哿俗髡邎F隊多年的相關研究項目的研究成果與實踐經驗。《電子商務概論（英文版）》適于理工科與管理學科的相關專業(yè)（電子商務、電子信息、計算機科學與技術、軟件工程、信息系統(tǒng)與信息管理、工商管理等）選用，也可供公務員、企業(yè)管理、信息技術人員參考使用。

書籍目錄

Part1 Fundamentals1 Fundamentalsof E-commerce1.1 TheOriginandDevelopmentofE-commerce1.2 InfluenceofRelatedBasicSciencesonE-commerce1.3 CategoriesoftheE-commerce1.4 TheConstitutionoftheE-commerce1.5 SupportingEnvironmentsforE-commerce1.6 M-commerce1.7 SummaryReferencesPart2 Technology2 E-commerceSupportingTechnologies2.1 E-commerceFundamentalTechnology,2.2 ComputerCommunicationTechnology2.3 InformationProcessingTechnologiesinE-commerce2.4 SummaryReferences3 PaymentTechnologiesforE-commerce3.1 OnlineBank3.2 E-paymentTools3.3 SummaryReferences4 SecurityTechnologiesinE-commerce4.1 IntroductiontoSecurityProblemsinE-commerce4.2 ReliabilityofE-commerceSystem4.3 DataEncryptionTechnology4.4 DigitalSignature4.5 AuthenticationTechnology4.6 FirewallTechnology4.7 IntrusionDetectionTechnology4.8 SecurePaymentTechnology4.9 SummaryReferencesPart3 Management5 E-commerceandtheLaw5.1 LegalProblemsinE-contract5.2 LegalProblemsinE-banks5.3 ThelegalProblemsintheElectronicFundTransfer5.4 TheIntellectualPropertyProtectionintheE-commerce5.5 LegalProblemsofE-commerceSecurity5.6 ConsumerRightsProtectioninE-commerce5.7 LegalLiabilityinE-commerce5.8 BriefIntroductiontothe"ElectronicSignatureLawofthePRC"5.9 SummaryReferences6 E-commerceandTax6.1 AnOutlineofTaxinE-commerce6.2 FeaturesofE-commerceTax6.3 ProblemsinE-commerceTax6.4 E-commerceandTaxAdministration6.5 StrategiesinE-commerceTaxation6.6 SummaryReferences7 NetworkEnterpriseManagement7.1 OverviewofNetworkEnterprises7.2 SupplyChainManagementofNetworkEnterprises7.3 LogisticsManagementofNetworkEnterprise7.4 HumanResourcesManagementofNetworkEnterprise7.5 SummaryReferencesPart4 Practice8 E-commerceArchitectureandSystemDesign8.1 E-commerceArchitecture8.2 E-commerceSecuritySystem8.3 E-commercePaymentSystem8.4 ArchitectureandDesignMethodofE-commerceApplicationSystemSoftware8.5 SummaryReferences9 PortalSiteDesignofVirtualEnterprise9.1 E-commerceandPortalSite9.2 OnlineVirtualShop9.3 DesignMethodofProductCatalog9.4 DesignofOnlineShoppingCart9.5 ProcessingofElectronicOrder9.6 SearchandInquiryofWebsite9.7 CustomerServiceinE-commerceTime9.8 ReleaseTechnologyofWebDatabase9.9 SummaryReferences10 ComputerSystemIntegrationandE-commerce10.1 OverviewofSystemIntegration10.2 HardwareSystemIntegrationofE-commerce10.3 IntegrationofE-commerceApplicationSystemSoftware10.4 SummaryReferencesPart5 E-commerceApplication11 E-commerceandInternationalTrade11.1 E-commerceandInternationalTrade11.2 ApplyingE-commercetoInternationalTrade11.3 E-commerceandInternationalTradeNetworkMarketing11.4 DesigninganInternationalTradeE-commerceSystem11.5 SummaryReferences12 NetworkApplicationPsychology12.1 IntroductiontoNetworkApplicationPsychology12.2 NetworkInteractionPsychology12.3 NetworkApplicationPsychology12.4 NetworkManagementPsychology12.5 SummaryReferences13 E-commerceCaseAnalysis13.1 MethodsofE-commerceAnalysis13.2 CaseStudy13.3 SummaryReferences

章節(jié)摘錄

Prerequisite courses of E－commerce include some basic courses such as AdvancedMathematics，Discrete Mathematics，etc;and some specialized courses such asComputer Networks，Programming，Operating System，Database ManagementSystem，Management Engineering，etc.With all these courses，one can study thesubiects such as Guide to Electronic Commerce.Introduction to ElectronicCommerce.Electronic Commerce Strategies,etc.The students with different studypurposes and requirements can choose different Courses respectively：the studentsmajoring in electronic information.whose main goal of learning E-commerce isto design and implement E－commerce systems.can choose the courses such asComputer@stem Integration and E.commerce.Systematic Structure and SystemDesign of E-commerce and Enterprise Portal Website Design etc to learn；theadministrators aiming at enterprise administration should choose the coursessuch as E.Commerce and Law,E-commerce and Tax Revenue.Network BusinessAdministration etc.to 1earn；while the students that take the E-commerceapplications as their target should learn E-commerce and International Trade，Network Application Psvchology、E-commerce Case Studv etc.The knowledgethev learn form these courses together with related knowledge can help them canhelp them to achieve their goal of learning E-commerce.  There are narrow-sense E-commerce concept and wide sense E-commerceconcept which is also called as e-business.E-commerce researches how to useelectronic and information technology to promote the traditional business processto change profoundly,while e-business researches how to use electronic andinformation technology to promote various social activities of human.beings todeeply change.E-commerce originated from EDI in the 1 960’S.and its conceptformed in the 1 990’S.E-business originated even earlier,but its concept formedin about 2000.This book focuses on E-commerce.and the interrelationship of itsmain contents iS illustrated as in Fig0.2.

編輯推薦

《電子商務概論(英文版)》是新華出版社出版的。Part of Tsinghua University Texts，Introduction to E-commerce discusses thefoundations and key aspects of E-commerce while focusing on the latestdevelopments in the E-commerce industry.Practical case studies offer auseful reference for dealing with various issues in E-commerce such as latestapplications,management techniques，or psychological methods.Dr.ZhengQin is currently Director of the E-Commerce Institute of Xi'an Jiaotong Uni-versity .He received his PhD from Northwestern Polytechnical University.

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