戰(zhàn)略管理

內(nèi)容概要

本書是美國最新、最權(quán)威的戰(zhàn)略管理教材《戰(zhàn)略管理：概念與案例》的縮減版，全書不僅保留了原主教材的全部精華內(nèi)容，使理論體系保持完整，且減少篇幅，更便于讀者使用的閱讀。本書有豐富的案例內(nèi)容和齊全的教輔資料，讀者可以充分利用網(wǎng)絡(luò)資源，尤其是在線模擬訓(xùn)練工具，在深入探討戰(zhàn)略的理論、原則和分析方法的同時，獲取教材里和教室內(nèi)學(xué)不到的實踐經(jīng)驗。本書適合高校本科高年級學(xué)生、工商管理專業(yè)研究生、工商管理碩士（MBA）研究生和在職工商管理碩士（EMBA）研究生“戰(zhàn)略管理”課使用。除此之外，本書對企業(yè)管理人員在職培訓(xùn)也是一本不可多得的參考書。         Arthur A.Thompson, Jr.earned his BS and PhD degrees in economics from the University of Tennesseee in 1961 and 1965 ,respecitively;spent three years on the economics factulty at virginin Tech;and served on the faculty of the University of Aabama's College of commerce and Business Administration for 24 years.In 1974 and again in 1982 ,Dr.thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School.    His areas of specialization are business strategy ,competition and maret analysis,and economics of business enterprises.He has published over 30 articles in some 25 different professional and reade publiished over 30 arcticles in some 25 different professional and trade publications and has authored orco=authored five textbooks and four computer-based simulation exercise.    Dr.Thompson and his wife of 42 years have tow daughters ,two grandchildren,and a Yorkshire terrier.        Jonh E.Gamble is currently Chairman of the Department of Management and Associate Professor of Management in the Mitchell College of Business at The University of South alabama.His teaching Specialty at USA is strategic management and he also conducts a course in strategic management in Germany through Ludwigshafen/Worms,the State of Rhineland Westphalia ,and the University of South Alabama .    Dr.Gamble's research interests center on strategic issues in entrepreneurial,health car,and manufacturing settings.His work has been published in such scholarly journals as Journal of Business Venturing ,Jouranal of Labor Research,Health Care Management Reviesw,and Labor studies Journal.He is the author orco-author of more than 20 case studies published in various strategic management and strategic marketing texts.He has done consulting on industry and market analysis and strategy formulation and implementation issues with clients in public utillities,technology,non-profit ,and entrepreneurial businesses.    Professor gamble received his Ph.D in management from the University of Alabama in 1995 .Dr.Gamble also has a bachelor of Science degree and a Master of Arts Degree form The University of Alaalama.

書籍目錄

第1篇 導(dǎo)言和概述   第1章 什么是戰(zhàn)略以及戰(zhàn)略為什么重要？第2篇 核心理念和分析工具  第2章 分析公司外部環(huán)境  第3章 分析公司資源和競爭地位第3篇 制定戰(zhàn)略  第4章 制定戰(zhàn)略：競爭優(yōu)勢的探索  第5章 在國外市場上的競爭   第6章 多元化：多經(jīng)營領(lǐng)域競爭戰(zhàn)略第4篇 實施戰(zhàn)略  第7章 創(chuàng)建一個有競爭力的組織  第8章 管理內(nèi)部運作：有昨于戰(zhàn)略實施的行動方案  第9章 公司文化和領(lǐng)導(dǎo) 第5篇 戰(zhàn)略制定和實施案例  第1部分：案例5、6、13——單一經(jīng)營公司的戰(zhàn)略制定  第2部分：案例21——多元化經(jīng)營公司的戰(zhàn)略制定   第3部分：案例30——戰(zhàn)略、倫理道德和社會責(zé)任

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書評根據(jù)中國工商管理本科大綱要求、教學(xué)實踐進行詳細(xì)精簡的本科英文教材適合中國國情及國際化雙軌要求的雙語教學(xué)英文教材，為中國應(yīng)用型商科教育發(fā)展奠定教學(xué)模式及基礎(chǔ)的英文版商科教材。										  		  

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　　根據(jù)中國工商管理本科大綱要求、教學(xué)實踐進行詳細(xì)精簡的本科英文教材適合中國國情及國際化雙軌要求的雙語教學(xué)英文教材，為中國應(yīng)用型商科教育發(fā)展奠定教學(xué)模式及基礎(chǔ)的英文版商科教材。				　　		　　		　　

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