管理溝通指南--有效商務(wù)寫作與交談(第四版）

內(nèi)容概要

《管理溝通指南：有效商務(wù)寫作與交談》強(qiáng)調(diào)溝通策略，同時(shí)介紹有效的商務(wù)口頭和筆頭溝通技巧，在溝通策略、寫作過程、商務(wù)文件的結(jié)構(gòu)設(shè)計(jì)、風(fēng)格及語氣選擇、編輯修改、專題演講、組織會(huì)議及小組討論、視覺工具的運(yùn)用以及非語言性表述和傾聽技巧等方面做了清晰、實(shí)用和簡(jiǎn)練的闡述。　　與其他同類書籍相比，本書非常簡(jiǎn)短易懂，不僅適合用做我國(guó)MBA以及其他專業(yè)本科生、研究生管理溝通課程的教材，同時(shí)還特別適合作為從事管理工作以及其他技術(shù)性工作人員的手冊(cè)式參考書。

書籍目錄

Contents
INTRODUCTION
1 COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Strategy Checklist
Guide to the Guide
2 WRITING:
THE PROCESS
Composing Efficiently
Dealing with Writing Problems
3 WRITING:
MACRO ISSUES
Document Design
Coherence and Emphasis
Effective Paragraphs
4 WRITING:
MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
5 SPEAKING:
VERBAL STRUCTURE
TelL/Sell Presentations
Questions and Answers
Consult/Join Meetings
Group Collaborations
Special Speaking Situations
6 SPEAKING:
VISUALAIDS
Designing the Presentation as a Whole
Designing Each Individual Chart
Choosing Visual Aid Equipment
Using Visual Aids Effectively
SPEAKING:
NONVERBAL SKILLS
Nonverbal "Sending": Delivery Skills
Nonverbal "Receiving": Listening Skills
Speaking Checklists
APPENDIX A
Formats for Memos, Reports, and Letters 1
APPENDIX B
Correct Words
APPENDIX C
Unbiased Language
APPENDIX D
Grammar and Usage
APPENDIX E
Punctuation
BIBLIOGRAPHY
INDEX

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