新編實(shí)用電子商務(wù)英語

內(nèi)容概要

　　本書是對(duì)電子商務(wù)進(jìn)行的普及性知識(shí)介紹，尤其針對(duì)高職學(xué)院的學(xué)生進(jìn)行指導(dǎo)性的引導(dǎo)，突出其實(shí)用性和可操作性，使學(xué)生在未來的工作中能夠?qū)W以致用。本書也可供具有中級(jí)英語水平的專業(yè)人士學(xué)習(xí)專業(yè)英語，提高涉外業(yè)務(wù)能力。
　　本書選材新穎，案例多選自與人們生活相關(guān)的內(nèi)容，貼近實(shí)際生活，內(nèi)容豐富通俗易懂，有一定的參閱性。本書共有七章，按照電子商務(wù)運(yùn)作的基本流程依次展開。
　　本書每章包括課文和英文對(duì)話，英文對(duì)話部分是對(duì)電子商務(wù)知識(shí)的簡單展開，對(duì)話內(nèi)容緊扣專業(yè)，既突出專業(yè)知識(shí)，也鍛煉會(huì)話技能。書后附有課文翻譯和練習(xí)答案。

書籍目錄

第一章 電子商務(wù)的介紹 Chapter One Introduction to E-commerce
　Lesson One Defining E-commerce
　Lesson Two Explore E-commerce Development
　Lesson Three Types of E-commerce
　Vocabulary
　Learning and Speaking
　After-class Exercises
第二章 電子商務(wù)的特點(diǎn) Chapter Two Characteristics of E-commerce
　Lesson One Advantages of E-commerce
　Lesson TWO Limitations of E-commerce
　Lesson Three Scope of E-commerce
　Vocabulary
　Listening and Speaking
　After-class Exercises
第三章 電子商務(wù)的組成選項(xiàng)Chapter Three E-commerce Options
　Lesson One Identifying E-commerce Components
　Lesson Two Identifying E-commerce Developing Stages
　Vocabulary
　Listening and Speaking
　After-class Exercises
第四章電子營銷Chapter Four E-marketing
　Lesson One Identifying Marketing Issues
　Lesson Two Marketing Research
　Lesson Three Monitoring Customer Visits
　Vocabulary
　Listening and Speaking
　After-class Exercises
第五章電子支付Chapter Five Electronic Payment
　Lesson One Defining Electronic Payments
　Lesson Two Identifying E-Payment Options
　Lesson Three Exploring E-Cash
　Lesson Four Understanding Credit Card Issues
　Lesson Five Deftning Merchant Accounts
　Lesson Six Exploring M一Commerce
　Vocabulary
　Listening and Speaking
　After-class Exercises
第六章客戶服務(wù)Chaptel Six Customer Service
　Lesson One(2ustomer Set-vice IssLles
　Lesson TWO Customer Service Options
　Vocabulary
　Listening and Speaking
　After-class E：xercises
第七章 電子商務(wù)安全Chapter Seven E-commerce Security
　Lesson C)ne E-commerce SecuIity Threats
　Lesson TWO SecuIity Meastires and Enforcement，sfor Ecommerce
Voeabulary
　Listening and Speaking
　After-class Exercises
課文翻譯與練習(xí)答案
　第一章課文翻譯
　第一章練習(xí)答案
　第二章課文翻譯
　第二章練習(xí)答案
　第三章課文翻譯
　第三章練習(xí)答案
　第四章課文翻譯
　第四章練習(xí)答案
　第五章課文翻譯
　第五章練習(xí)答案
　第六章課文翻譯
　第六章練習(xí)答案
　第七章課文翻譯
　第七章練習(xí)答案
參考文獻(xiàn)

章節(jié)摘錄

版權(quán)頁：插圖：Digital signatures verify that a message originating with a specific individual andwas not changed in transit. However, digital signatures do not ensure that the personwith whom the message originating is the right person. A digital certificate is needed toverify that the sender of a message is who he or she claims to be. Digital certificates alsoprovide the person who receives the message with the public key required to encrypt areply. Note terms such as Web certificate and Digital ID also are used to refer to digitalcertificates. Digital certificates are available for a variety of purposes. For example, aWeb server would obtain a server certificate to verify its identity to the computers thatit hosts. Wireless server certificates are also available.4. Certificate AuthorityA Certificate Authority （CA）  is the trusted third party that issues digitalcertificates to companies and individuals. One of the largest CAs is Entrust. Check theIn The Know to learn about the information included in a digital certificate issued bya CA.（1） SSL and SET TechnologiesSSL, which stands for Secure Socket Layer, is the principle technology used totransmit encrypted data from computer to computer over the Internet.  Anothertechnology being developed is SET, which stands for Secure Electronic Transaction. E-commerce Web sites frequently include statements such as "Your order is encryptedusing SSL technology" or "Your order is handled on our secure server" to reassurecustomers that their transactions are being securely transferred.（2） SSLSSL was developed by Netscape in order to send documents securely over theInternet. SSL uses a private key to encrypt data that is then transmitted over the SSLconnection. You can use SSL to send documents securely from Web sites viewed ineither Netscape or Internet Explorer.

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《新編實(shí)用電子商務(wù)英語》是全國高職高專規(guī)劃教材?電子商務(wù)系列之一。

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