制造共識

用戶評論 (總計14條)

•   本書揭示，西方大眾傳媒并非客觀公正，其傳遞的新聞信息在實踐中維護了精英階層的社會經濟政治議程。其實，這也不奇怪，因為傳媒的生產者和消費者在很大程度上都是精英階層成員。本書令人感嘆的是，其第一作者是商學院資深教授，第二作者是著名的公共知識分子。一位商學院教授致力于拆穿大企業(yè)的面具，而一位公共知識分子致力于如此學院化的研究。這如果不讓中國同類學人感到汗顏，那就很令人汗顏啦。
•   著名學者喬姆斯基與另一位作者合著的這本書，揭露了美國的一些主流媒體如何操縱輿論以及背后的利益驅動。
•   很好的一本書，大眾傳媒的政治經濟學，很值得研究。
•   對里面的許多，就是好奇，好奇他們怎么會這么想呢，就把這本當做一種資料集，建立自己的方法論，里面的一些介紹讓我覺得，這個世界，大哥別笑二哥，沒啥是干凈的，多數(shù)人和少數(shù)人繞來繞去，就看誰能說話，并且能被人聽到
•   書名就是當今社會的需要
•   幫我兒子買的。
•   別人推薦很久了，一直想看。。。
•   畢竟是名著，感覺還是很不錯的，慢慢品讀吧。
•   很棒?。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。?！
•   很好，很喜歡，就是有點小貴呀~~
•   發(fā)現(xiàn)共識
•   不知道為什么沒有英文原版的，讀起來有些晦澀，但是值得思考
•   想知道美國媒體如何充當美國政府對外戰(zhàn)爭的幫兇，請看此書。
•   　　Media control seemed to be to the exclusive possession of totalitarian states. However, Chomsky and Herman have illustrated how the torchlight of the free world, the United States, manipulates public thought through control of media. Through comprehensive surveys of media coverage on a number of issues, from foreign elections to Indo-china wars, the authors argued that the media deviates from the usual image of a cantankerous, obstinate and ubiquitous watchdog of authority. Rather the media serves a “societal purpose”—to inculcate and defend the economic, social and political agenda of privileged groups that dominate the domestic society and the state.
  　　
  　　Controlling the media is a formidable task, especially in a market economy where ownership is dispersed and censorship is not in fashion. But at the end of the day, money and power managed to accomplish this mission by filtering out news “fit” to print. Firstly, the dominant media firms nowadays in the US are huge corporations in the hands of the wealthy, whose interests are interlocked with other major corporations and government, and the result is sacrifice of independence in choice of news. The second filter is advertising. In the symbiotic relationship between the media and advertiser, the latter acquires a de facto licensing authority and the mass media courts audiences with buying power. Working-class and radical media are marginalized because they are perceived as ideological enemies and as damaging interests of the advertisers. Further, the media cannot be unbiased since they often rely on official sources of information from the government. Fourthly, the media adheres to the orthodox line to avoid “flaks”—negative responses to a media statement or program produced by audiences, corporation and government. Finally, anticommunism acts as a control mechanism. News that can be used against the communist devil is more likely to go through the filter: demand for hard evidence is suspended and charlatans thrive as information sources.
  　　
  　　Of course, the propaganda model in the US is not to be equated with that in a totalitarian state. The media encourages spirited debate and dissent. But such dissent will hit the submerged rock once it goes beyond the system of principles that constitute an elite consensus. In other words, freedom of press exists, but only for those who have internalized required values and perspectives.
  　　
  　　The argument of the authors is well supported, despite the necessary selectivity of evidence in a study of this nature. But the book poses a problem without any prospect of solution. One of the few plausible alternatives to corporation controlled media would be public funded ones, not the best candidate to uphold media independence for obvious reasons. The concluding remarks of the book point to self-education of the community as a step for meaningful social change. Yet such remarks are more aspirational than practical.

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