跨文化交際

內(nèi)容概要

　　本書是在內(nèi)容依托教學理念指導下，依托國家哲學社會科學項目“英浯專業(yè)基礎階段內(nèi)容依托式教學改革研究”推出的系列英語內(nèi)容依托教材之一。
　　本書針對的學生群體是具有中學英語基礎的大學生，既適用于英語專業(yè)一、二年級學生，也適用于具有中學英語基礎的非英語專業(yè)學生和英語愛好者學習。本書具備以下主要特色：
　　 *遵循了全新的教學理念
　　依托學生密切關注的跨文化交際的內(nèi)容，結(jié)合跨文化交際知識組織學生進行語言交際活動。
　　 *涉及了系統(tǒng)的跨文化交際內(nèi)容
　　涵蓋跨文化交際學的基本知識和文化認知、文化沖突等內(nèi)容，討論了不同語境下的跨文化交際。
　　 *引進了真實的教學材料
　　真實、地道的語言材料，穿插了大量的插圖、照片等真實的視覺材料，表現(xiàn)手段活潑，效果生動直觀。
　　 *設計了新穎的教材板塊
　　多樣的板塊設計促使學生積極思考、提問、探索、發(fā)現(xiàn)、批判，培養(yǎng)自主獲得知識，發(fā)現(xiàn)問題和解決問題的能力。
　　 *提供了多樣的訓練活動
　　打破了傳統(tǒng)教材單調(diào)的訓練程式，幫助教師設置真實的語言運用情境，培養(yǎng)學生語言綜合運用能力。
　　 *推薦了經(jīng)典的學習材料
　　在每個章節(jié)的最后部分向?qū)W生推薦經(jīng)典的書目、影視作品、名詩欣賞以及英文歌曲等學習資料，使教材具有了彈性和開放性，方便不同院校不同水平學生的使用。

書籍目錄

unit 1 an introduction to intercultural communication
　text a intercultural communication
　text b the importance of training intercultural communication
awareness
　text c the era of intercultural communication
　text d stereotypes: an intercultural no-no
　text e chinese and american understandings on
friendship
unit 2 understanding communication
　text a components of communication
　text b features of communication
　text c how long does it take to say i'm getting married
(i)
unit 3 verbal communication (i)
　text a cultural differences on lexical level
　text b translation and cultures
　text c how to improve verbal communication
unit 4 verbal communication (ii)
　text a compliments in chinese and american english (1)
　text b compliments in chinese and american english (2)
　text c how to address people.'?
　text d conversation and culture
unit 5 nonverbal communication (i)
　text a nonverbal communication
　text b making a gesture
　text c every body' s talking
　text d top 10 nonverbal communication tips
unit 6 nonverbal communication (ii)
　text a how big is your space bubble
　text b time sense: polychronicity and monochronicity
　text c eye contact
unit 7 cross-gender communication
　text a gender differences in communication
　text b six principles for effective cross-gender
communication
　text c gender issues
unit 8 understanding culture
　text a what is culture?
　text b features of culture
　text c how long does it take to say i' m getting married
(ii)
unit 9 cultural diversity
　text a the basic unit of society: the individual or the
collective?
　text b family structure
　text c friendship of american style
unit 10 cultural influence on perception
　text a shakespeare in the bush
　text b generalizations and stereotypes
　text c american stereotypes of china
unit 11 culture shock
　text a culture shock
　text b how to survive culture shock
　text c can you survive reverse culture shock?
unit 12 cultural differences in education
　text a classroom expectations
　text b 15 important cultural differences in the classroom
　text c classroom culture
unit 13 cultural differences in etiquette and protocol
　text a international gift-giving etiquette
　text b business card etiquette
　text c how tipping works
unit 14 cultural differences in business negotiation
　text a cross-cultural negotiation
　text b how to steer clear of pitfalls in cross-cultural
negotiation
　text c the top ten ways culture affects negotiating style
unit 15 developing intercultural competence
　text a a four-step approach to intercultural communication
training
　text b developing intercultural communication
competence
　text c cultural awareness
參考答案
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