外貿(mào)英語函電

出版時間:2011-2  出版社:北京大學(xué)出版社  作者:趙春漫 主編  頁數(shù):221  
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內(nèi)容概要

  趙春漫主編的《外貿(mào)英語函電》共分11章,第1章簡要介紹外貿(mào)信函的基本要素、格式和寫作原則。第2~10章講授外貿(mào)進(jìn)出口流程的主要環(huán)節(jié):建立業(yè)務(wù)關(guān)系、詢盤與回復(fù)、報盤與還盤、達(dá)成交易、支付、包裝、裝運、保險、投訴與索賠等,側(cè)重于對該外貿(mào)環(huán)節(jié)中最常用的幾類信函的介紹。每章分為若干個針對該外貿(mào)環(huán)節(jié)的具體寫作任務(wù),包括概述、寫作技巧、信函實例、有用的表達(dá)和典型句型、實訓(xùn)項目、選擇性的學(xué)習(xí)材料和課后習(xí)題。第11章簡要介紹傳真和電子郵件的基本要素和寫作要點?!  锻赓Q(mào)英語函電》適用于高等職業(yè)技術(shù)學(xué)院、繼續(xù)教育學(xué)院等大專層次的國際貿(mào)易、商務(wù)英語、國際商務(wù)等相關(guān)專業(yè)的教學(xué)及外貿(mào)行業(yè)的培訓(xùn),也可供從事國際交流和對外貿(mào)易的從業(yè)人員自學(xué)或參考。

書籍目錄

Chapter 1 Basic Knowledge and Layout of a Business LetterChapter 2 Establishing Business RelationsTask 1 Establishment of Business RelationsTask 2 Credit & Status EnquiriesChapter 3 Enquiry and ReplyTask 1 Making an EnquiryTask 2 Reply to an EnquiryChapter 4 Offer and Counter-offerTask 1 Making an OfferTask 2 Making a Counter-offerChapter 5 Conclusion of BusinessTask 1 Placing an OrderTask 2 Accepting an OrderTask 3 Declining an OrderChapter 6 Terms of PaymentTask 1 Negotiating Payment TermsTask 2 Urging & Advising Establishment of an L/CTask 3 Requesting to Amend an L/CChapter 7 PackingTask 1 Informing Packing RequirementsTask 2 Reply to Packing IssuesChapter 8 ShipmentTask 1 Giving Shipping InstructionsTask 2 Urging a Timely ShipmentTask 3 Giving Shipping AdviceTask 4 Asking for an Amendment to Shipment ClauseChapter 9 InsuranceTask 1 Requesting the Exporter to Cover InsuranceTask 2 Type of Coverage AdoptedTask 3 Reply to the Letter Requesting Excessive InsuranceChapter 10 Complaint and ClaimTask 1 Making Complaints or ClaimsTask 2 Reply to Complaints and ClaimsChapter 11 Fax & E-mail附錄 外貿(mào)函電常用詞匯參考文獻(xiàn)

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