成功商務(wù)英語(yǔ)寫(xiě)作（下）

內(nèi)容概要

　　《成功商務(wù)英語(yǔ)寫(xiě)作.下(第9版)》特色
　　《成功商務(wù)英語(yǔ)寫(xiě)作》因其內(nèi)容多樣性和全面性廣受學(xué)生、商務(wù)人士和公司白領(lǐng)歡迎，自問(wèn)世起已再版八次。作者帶領(lǐng)讀者一步一步學(xué)習(xí)不同工作場(chǎng)合中的寫(xiě)作任務(wù)，提供了準(zhǔn)備文檔、網(wǎng)頁(yè)、演示等的詳細(xì)指南。書(shū)中各章配以各種各樣實(shí)用且修辭豐富的例子，均取自最新的商業(yè)情境和日常工作場(chǎng)所，并輔之以詳細(xì)的注釋和逼真的視覺(jué)設(shè)計(jì)，有效展示了不同類(lèi)型商業(yè)文檔的功能、范圍、格式和組織。
　　《成功商務(wù)英語(yǔ)寫(xiě)作.下(第9版)》第九版保留和發(fā)揚(yáng)了過(guò)去版本中的特色：第一，讀者分析，將讀者需求放在重要位置；第二，把職場(chǎng)寫(xiě)作活動(dòng)視為解決問(wèn)題的過(guò)程，即成功的商務(wù)寫(xiě)作意味著員工滿足世界各地雇主、同事、客戶和零售商需求的過(guò)程；第三，涵蓋了有利于商務(wù)寫(xiě)作的最新技術(shù)手段，包括互聯(lián)網(wǎng)、電子郵件、即時(shí)通訊工具、博客、維基、文檔跟蹤系統(tǒng)、網(wǎng)絡(luò)視頻會(huì)議工具、智能手機(jī)等；第四，強(qiáng)調(diào)寫(xiě)作和行事遵守職場(chǎng)倫理道德的必要性，例如寫(xiě)作中應(yīng)避免帶有性別歧視和偏見(jiàn)的言語(yǔ)等；第五，面向全球讀者市場(chǎng)，《成功商務(wù)英語(yǔ)寫(xiě)作.下(第9版)》講授的寫(xiě)作技能不僅適用于母語(yǔ)為英語(yǔ)的寫(xiě)作者，而且考慮了非英語(yǔ)國(guó)家讀者，自始至終貫穿全球讀者的需求和預(yù)期。
　　使用對(duì)象與方法
　　《成功商務(wù)英語(yǔ)寫(xiě)作.下(第9版)》既適合尚在象牙塔里學(xué)習(xí)英語(yǔ)的學(xué)生，亦可助已邁人職場(chǎng)的商界人士一臂之力。對(duì)于前者而言，教師可以選擇《成功商務(wù)英語(yǔ)寫(xiě)作.下(第9版)》作為中高級(jí)商務(wù)英語(yǔ)寫(xiě)作課程的教材，時(shí)間可安排完整的16周學(xué)期，亦可自行設(shè)計(jì)為6周、8周或10周的短期商務(wù)寫(xiě)作課程。對(duì)于后者而言，《成功商務(wù)英語(yǔ)寫(xiě)作.下(第9版)》簡(jiǎn)明易懂，貼近實(shí)際，并輔之以豐富的實(shí)際應(yīng)用例子，既可作為商務(wù)英語(yǔ)寫(xiě)作培訓(xùn)課程參考書(shū)目，也可供不同行業(yè)領(lǐng)域的商界人士和公司白領(lǐng)自學(xué)使用。

書(shū)籍目錄

part 1: backgrounds
chapter 1: getting started: writing and your career
 writing—an essential job skill
 writing for the global marketplace
 four keys to effective writing
 characteristics otrjob-related writing
 ethical writing in the workplace
 successful employees are successful writers
chapter 2: the writing process at work
 what writing is and is not
 the writing process
chapter 3: collaborative writing and meetings at work
 teamwork is crucial to business success
 advantages of collaborative writing
 collaborative writing and the writing process
 guidelines for setting up a successful writing group
 ten proven ways to be a valuable team player
 sources of conflict in collaborative groups and how to solve
them
 models for collaboration
 case study: evolution ora collaboratively written
document
 computer-supported collaboration
 meetings
PART 2:Correspondence
chapter 4: writing routine business correspondence:memos,
faxes, e-mails, ims, and blogs
 whatmemos, faxes, e-mails, ims, and blog posts have in
common
 memos
 faxes
 e-mail
 instant messages (ims) for business use
 blogs
chapter 5: writing letters: some basics for audiences
worldwide
 letters in the age of the internet
 letter formats
 parts of a letter
 the appearance of ryour letter
 organizing a standard business letter
 making a good impression on your reader
 international business correspondence
chapter 6: types of' business letters
……
PART 3：Gathering and Summarizing information
PART 4: Preparing Documents and Visuals

章節(jié)摘錄

　  Focus Groups　  Focus groups are typically made up of loyal or prospective customers who have been invited to give a company their reactions and opinions about a specific product, service, or future project. These groups are used to obtain a wider variety of opinions than individual interviews may give and they are more personal and inter- active than surveys. Many companies include a moderator to help direct the group's commentary. Businesses rely heavily on focus groups to get honest, well-considered feedback from interested individuals and to incorporate that feedback into their research. Focus groups are usually face-to-face meetings with customers who are within traveling distance of the focus group location, but virtual meeting technologies can allow for online focus groups that bring in the views of people outside of the area, even globally. As you can see in Figure 8.1, B&L Stores uses a variety of focus groups, including those that involve consultants and individuals selected from competitors' lists.Follow the guidelines below to conduct a successful focus group:　  1. Set Up the Focus Group　  Determine the location, time, length, topic, and agenda of the focus group prior to contacting potential participants.Identify who should be invited to the focus group and how many individuals should make up that group. Effective focus groups usually consist of six to twelve participants in order to get a diversity of opinions but to keep the group from being too crowded and unmanageable. Consult with your supervisor, the company's sales and marketing departments, and customer lists to locate the most helpful participants or consultants. 　  ……

編輯推薦

　　這套教材體系完整，應(yīng)用性強(qiáng)，商務(wù)內(nèi)容豐富，十分貼近英語(yǔ)教學(xué)改革的需要和廣大學(xué)生提升未來(lái)就業(yè)能力的需求，填補(bǔ)了我國(guó)商務(wù)英語(yǔ)寫(xiě)作領(lǐng)域高質(zhì)量商務(wù)英語(yǔ)寫(xiě)作教材的空白，并得到15所商務(wù)英語(yǔ)專(zhuān)業(yè)院校教學(xué)協(xié)作組和中國(guó)英語(yǔ)寫(xiě)作教學(xué)專(zhuān)業(yè)委員會(huì)相關(guān)專(zhuān)家的聯(lián)合推薦?！　　　?/pre>





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