出版時間:2010-8 出版社:北京大學(xué)出版社 作者:王小平,葛蘊(yùn)鮮 主編 頁數(shù):125
內(nèi)容概要
本套教材的內(nèi)容貼近工作崗位,突出崗位情景英語,是一套職場英語教材,具有很強(qiáng)的實(shí)用性、仿真性、職業(yè)性,其特色體現(xiàn)在以下幾個方面: 1.開放性 本套教材在堅持編寫理念、原則及體例的前提下,不斷增加新的行業(yè)或崗位技能英語分冊作為教材的延續(xù)。 2.國際性 本套教材以國內(nèi)自編為主,以國外引進(jìn)為輔,取長補(bǔ)短,渾然一體。目前已從德國引進(jìn)了某些行業(yè)的技能英語教材.還將從德國或他國引進(jìn)優(yōu)秀教材經(jīng)過本土化后奉獻(xiàn)給廣大師生?! ?.職業(yè)性 本套教材是由高職院校教師與行業(yè)專家針對具體工作崗位、情景過程共同設(shè)計編寫。同時注重與行業(yè)資格證書相結(jié)合?! ?.任務(wù)性 基于完成某崗位工作任務(wù)而需要的英語知識和技能是本套教材的由來與初衷。因此,各分冊均以任務(wù)型練習(xí)為主?! ?.實(shí)用性 本教材注重基礎(chǔ)詞匯的復(fù)習(xí)和專業(yè)詞匯的補(bǔ)充。適合于在校最后一學(xué)期的英語教學(xué),著重培養(yǎng)和訓(xùn)練學(xué)生初步具有與其日后職業(yè)生涯所必需的英語交際能力?! ”窘滩脑诰帉戇^程中,參考和引用了國內(nèi)外作者的相關(guān)資料,得到了北京大學(xué)外語編輯部的傾力奉獻(xiàn),在此,一并向他們表示敬意和感謝。由于本套教材是一種創(chuàng)新和嘗試,書中瑕疵必定不少,敬請指正。
書籍目錄
Unit 1 The Post Readin9 1 History ofthe Post Readin9 2 Universal Postal UnionUnit 2 Post Utlice Reading l Post Office ofthe Royal Main Readin9 2 Being Your Own PostmanUnit 3 Mail Carrier Readin9 1 Delivering the Mail Readin9 2 Proud to ServeUnit 4 Customer Service Readin9 1 How to Treat Your Customers? Readin9 2 Dealing with Difficult CustomersUnit 5 Philately Readin9 1 Such a Simple Idea—IThe Story of the Postage Stamp…… Readin9 2 The Philatelist’S PassionUnit 6 Direct Marketin9 Readin9 1 Mailshots Readin9 2 A Piece that PopsUnit 7 EMS and Logistics Readin9 1 TNT Express Readin9 2 UPS Supply Chain SolutionsUnit 8 Postal Technology and Equipment Readin9 1 Sorting the Mail Readin9 2 The Challenge ofEmerging TechnologiesUnit 9 Postal Finance and Insurance Readin9 1 Japan Post Bank Readin9 2 How Does Insurance Work?Unit 10 Social Responsibility Readin9 1 Leaving a Green Footprint Readin9 2 Taking Responsibility
章節(jié)摘錄
7. If you welcome complaints you're able to rectify the problem, then you are contributing towards your Striving for Excellence. 8. You should also realize that sometimes for no apparent reason your customers may feel: Hassled, Upset, Angry and Confused. So you should always think about your customers' feelings. For example, if you must leave them at the counter to go away and gain the information you need, tell them what you are doing and why. Don't leave them guessing. One person's attitude towards a customer can change that customer's opinion of the whole organization. Keep your customers satisfied. Dissatisfaction leads to losing customers and losing customers means less revenue. 9. Finally by asking questions you are able to find out the customers' true needs and not your perceived idea of these needs. Once you have found out their needs then you are able to make suggestions that will help them to gain the service best suited to them. Remember the customer does not like waiting, especially when it is not necessary. You know that sometimes long queues make it impractical to give your customers anything other than fast service, but fast service with a smile can send them away happy. ……
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