電子商務(wù)英語

前言

電子商務(wù)作為全球最重要的貿(mào)易模式之一，近些年來在我國發(fā)展迅猛，涌現(xiàn)出了阿里巴巴、淘寶、易趣、卓越、當(dāng)當(dāng)?shù)纫淮笈碾娮由虅?wù)企業(yè)。在這種行業(yè)背景下，我國高職高專院校電子商務(wù)專業(yè)普遍受到了學(xué)生的歡迎。但由于電子商務(wù)起源于國外，而且涉及計(jì)算機(jī)、英語、貿(mào)易、信息技術(shù)等領(lǐng)域，具有較強(qiáng)的綜合性，所以學(xué)生在學(xué)習(xí)過程中不可避免地需要借助英語來開展學(xué)習(xí)。但目前一般的電子商務(wù)英語教材要么難度偏高（適合本科層次學(xué)生使用），要么難度偏低（適合中職層次學(xué)生使用），很難與高職高專層次學(xué)生的專業(yè)基礎(chǔ)和英語水平相匹配。因此，編者結(jié)合自身多年在教學(xué)實(shí)踐中積累的經(jīng)驗(yàn)，聯(lián)合溫州地區(qū)幾所高職院校的講授電子商務(wù)英語的教師，編寫了這本針對高職高專層次學(xué)生的《電子商務(wù)英語》。本書基于“實(shí)時(shí)、實(shí)用、實(shí)際”的思路，按照學(xué)生“夠用、能用、可用”的要求來進(jìn)行編寫。由于高職高專的培養(yǎng)目標(biāo)是將學(xué)生培養(yǎng)成從事一線電子商務(wù)操作的高技能人才，所以編者采用“虛擬人物”的方法，以一名高職院校電子商務(wù)專業(yè)學(xué)生“Lisa Lee”從網(wǎng)絡(luò)購物者到網(wǎng)店經(jīng)營者的身份轉(zhuǎn)變?yōu)榫€索，將從事電子商務(wù)工作涉及的專業(yè)英語串聯(lián)起來。此外，本書還參考國外相關(guān)教材的寫法，從第一人稱的角度將“最常見、最實(shí)用、最可用”的電子商務(wù)英語以敘事主題的形式逐一呈現(xiàn)，有助于提高學(xué)生的英語應(yīng)用能力和從事相關(guān)工作的操作技能。本書編者均是具有多年電子商務(wù)英語教學(xué)經(jīng)驗(yàn)的一線教師，專業(yè)背景涉及電子商務(wù)、貿(mào)易經(jīng)濟(jì)、計(jì)算機(jī)科學(xué)、市場營銷等，部分教師還具有海外留學(xué)經(jīng)歷，因此非常了解高職學(xué)生實(shí)際需求和現(xiàn)有專業(yè)教材的不足，能夠及時(shí)把握最新的專業(yè)發(fā)展趨勢及其在英語上的應(yīng)用，也為本書的編寫提供了多角度和國際化的視野。本書教學(xué)建議總課時(shí)為36課時(shí)，每單元課時(shí)為3課時(shí)，另外還有3個(gè)機(jī)動課時(shí)和3個(gè)復(fù)習(xí)課時(shí)，采用本書作為教材的學(xué)?？筛鶕?jù)實(shí)際教學(xué)情況進(jìn)行適當(dāng)調(diào)整。

內(nèi)容概要

本書根據(jù)電子商務(wù)專業(yè)的實(shí)際需要，結(jié)合貿(mào)易、計(jì)算機(jī)及信息技術(shù)等專業(yè)英語的相關(guān)內(nèi)容編寫而成。本書內(nèi)容主要涉及網(wǎng)絡(luò)購物、網(wǎng)店運(yùn)營、網(wǎng)絡(luò)溝通、網(wǎng)頁制作、網(wǎng)絡(luò)營銷、網(wǎng)絡(luò)支付、貿(mào)易術(shù)語、國際貿(mào)易等方面，全書貫徹“實(shí)時(shí)、實(shí)用、實(shí)際”的編寫思路，重點(diǎn)突出“夠用、能用、可用”的要求，力求將最常用的電子商務(wù)英語專業(yè)詞匯及用法集中呈現(xiàn)給學(xué)生。    本書可作為高職高專電子商務(wù)專業(yè)的英語教材，也可作為從事電子商務(wù)行業(yè)人員的培訓(xùn)教材。

書籍目錄

Unit One  Wonderful Internet  Blog  What Can I Do on the Internet?  Intensive Reading  What a Wonderful Net!  Extensive Reading  Shop and Brand  Related Links  The History of NokiaUnit Two  Online Shopping  Blog  Shopping without Going Out!  Intensive Reading  The Development of E-commerce  Extensive Reading  Online Payment  Related Links  Only in China: McDonald's Goes Online to Sell Consumer Goods China Eastern Airlines and Alibaba Group Form Strategic Alliance in E-commerce.Unit Three  Online Payment  Blog  I Can Make It Now!  Intensive Reading  Logistics  Extensive Reading  International Trade through E-commerce  Related Links  PayPalUnit Four  Web Design  Blog  Learning Web Design  Intensive Reading  The Structure of an HTML Page  Extensive Reading  Web Layout Basics  Related Links  AdobeUnit Five  Website Construction  Blog  What Is the Best Software to Build a Personal Website?  Intensive Reading  5 Steps Setting up Your Business Website  Extensive Reading  How to Build a Better Business or Personal Website.  Related Links  How to Build Your Website around Your Customers in 5 Easy StepsUnit Six  Managing Online Business  Blog  Open an E-shop  Intensive Reading  Running a Business on the Internet  Extensive Reading  E-business Models  Related Links  Legend eBay.comUnit Seven  E-marketing   Blog  My E-marketing   Intensive Reading  The Year 1997 and E-marketing   Extensive Reading  Start Advertising with Search Engine   Related Links  Selling on Amazon.cornUnit Eight  Network Communication  Blog  Internet Communication  Intensive Reading  Microblogging  Extensive Reading  Instant Messaging  Related Links  FacebookUnit Nine  Trade Terms  Blog  Price Terms  Intensive Reading  Why Prices Are so Different in International Trade?  Extensive Reading  Insurance  Related Links  Aliexpress, Escrow and AlipayUnit Ten  Trading Global  Blog  My Trading Global  Intensive Reading  Exploring Distribution Channel Online  Extensive Reading  E-marketing at Global Scale  Related Links  Alihaba.com附錄一  電子商務(wù)常用術(shù)語中英文對照表附錄二  全球知名電子商務(wù)網(wǎng)站99例附錄三  部分練習(xí)答案舉例參考文獻(xiàn)

章節(jié)摘錄

插圖：Adobe Systems Incorporated was founded in 1982.As a leader in Software…as a Service，their soft ware and technologies have set the standard for communication and collaboration for more than 25 years，bringing vital and engaging experiences to people across media and to every screen in their lives. at work and at play.The impact of Adobe software is evident almost every-where you look. Whether people are collaborating at work, transacting online，or socializing with friends，businesses use Adobe software and technologies to turn digital interactions into richer，high value experiences that reach across computing platforms and devices to engage people anywhere，anytime.With a reputation for excellence and a portfolio of many of the most respected and recognizable software brands，Adobe is one of the world's largest and most diversified software companies.Adobe has a rich history of innovation，their commitment to innovation is as strong today as it was in 1982，when Chuck Geschke and John Warnock founded Adobe. The two men initially set out to solve a problem long familiar to creative professionals at the time：getting text and images on a computer screen to translate beautifully and accurately into print. A year later，they helped launch the desktop publishing revolution with Adobe PostScript，a technology that took the publishing world by storm with its radical new approach to priming text and images.

編輯推薦

《電子商務(wù)英語》特點(diǎn)：能力本位。以學(xué)生為主體，讓學(xué)生看了就能會，學(xué)了就能用；以教師為主導(dǎo)，授人以漁；以項(xiàng)目為載體，將技能與知識充分結(jié)合。內(nèi)容創(chuàng)新。內(nèi)容選取機(jī)動、靈活，適當(dāng)融入新技術(shù)、新規(guī)范、新理念；既體現(xiàn)自我教改成果，又吸收他人先進(jìn)經(jīng)驗(yàn)；保持一定前瞻性，又避免盲目超前。精編案例。案例短小精悍，能佐證知識內(nèi)容；案例內(nèi)容新穎，表達(dá)當(dāng)前信息；案例以國內(nèi)中小企業(yè)典型事實(shí)為主，適合高職學(xué)生閱讀。巧設(shè)實(shí)訓(xùn)。實(shí)訓(xùn)環(huán)節(jié)真實(shí)可行，實(shí)訓(xùn)任務(wù)明確，實(shí)訓(xùn)目標(biāo)清晰，實(shí)訓(xùn)內(nèi)容詳細(xì)，實(shí)訓(xùn)考核全面，切實(shí)提高能力。注重立體化。既強(qiáng)調(diào)教材內(nèi)在的立體化，從方便學(xué)生學(xué)習(xí)的角度考慮，搭建易學(xué)易教的優(yōu)質(zhì)的紙質(zhì)平臺，又強(qiáng)調(diào)教材外在的立體化，以立體化精品教材為構(gòu)建目標(biāo)。

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