出版時間:2009-8 出版社:北京大學出版社 作者:劉玉玲 主編 頁數(shù):112
前言
我國高職高專教育的春天來到了。隨著國家對高職高專教育重視程度的加深,職業(yè)技能教材體系的建設成為了當務之急。高職高專過去沿用和壓縮大學本科教材的時代一去不復返了?! ≌Z言學家Harmer指出:“如果我們希望學生學到的語言是在真實生活中能夠使用的語言,那么在教材編寫中接受技能和產出技能的培養(yǎng)也應該像在生活中那樣有機地結合在一起?!薄 〗谈牡年P鍵在教師,教師的關鍵在教材,教材的關鍵在理念。我們依據(jù)《高職高專教育英語課程教學基本要求》的精神和編者做了大量調查,秉承“實用為主,夠用為度,學以致用,觸類旁通”的原則,歷經兩年艱辛,為高職高專學生編寫了這套專業(yè)技能課和實訓課的英語教材。
內容概要
本教材以技能訓練為目的,突出交際實用性,從買賣雙方的不同角度介紹談判技巧與交際方法。并適時介紹文化差異對談判者的影響。培養(yǎng)學生靈活運用英語知識與商務知識、在國內外進行各種商務活動時用英語與外商進行業(yè)務磋商的技能。本書通過課文的多種情景素材,介紹了外事接待和商務談判活動中常用的對話和表達語句,通過設立外經貿活動的不同場景,讓學生進行模擬演練,從而掌握實際交際能力。
書籍目錄
Unit 1 Company and ProductsUnit 2 Enquiry and OfferUnit 3 Price HagglingUnit 4 Quality and QuantityUnit 5 Packing and LabelingUnit 6 Delivery and ShipmentUnit 7 Terms of PaymentUnit 8 InsuranceUnit 9 ConclusionUnit 10 Claims and SettlementAppendix: Trade Terms and ExpressionsKeys
章節(jié)摘錄
In international trade,how and when an exporter receives payment for the goods he sends abroad are problems that concern him the most. Payment in domestic trade is a fairly simple matter. It can be made either in advance or within a reasonably short period after delivery. However,these problems are magnified many times in international trade. Much time is unavoidably lost in correspondence,dispatch and delivery. Who is liable for this loss?Must the seller wait perhaps six months for his money or shall the buyer pay several months before he even sees his goods?Whats more,in a case of no-payment,the seller will be involved in expensive legal action and possibly total loss. Because of these problems,different methods of payment have been adopted in international trade. Generally,in every contract for the sale of goods abroad,the clause dealing with the payment of the purchase price consists of four elements:time,mode,place and currency of payment. The various methods of financing exports represent the order and variations of these four elements.
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