出版時(shí)間:2009-8 出版社:北京大學(xué)出版社 作者:劉玉玲 主編 頁(yè)數(shù):112
前言
我國(guó)高職高專教育的春天來(lái)到了。隨著國(guó)家對(duì)高職高專教育重視程度的加深,職業(yè)技能教材體系的建設(shè)成為了當(dāng)務(wù)之急。高職高專過(guò)去沿用和壓縮大學(xué)本科教材的時(shí)代一去不復(fù)返了?! ≌Z(yǔ)言學(xué)家Harmer指出:“如果我們希望學(xué)生學(xué)到的語(yǔ)言是在真實(shí)生活中能夠使用的語(yǔ)言,那么在教材編寫(xiě)中接受技能和產(chǎn)出技能的培養(yǎng)也應(yīng)該像在生活中那樣有機(jī)地結(jié)合在一起?!薄 〗谈牡年P(guān)鍵在教師,教師的關(guān)鍵在教材,教材的關(guān)鍵在理念。我們依據(jù)《高職高專教育英語(yǔ)課程教學(xué)基本要求》的精神和編者做了大量調(diào)查,秉承“實(shí)用為主,夠用為度,學(xué)以致用,觸類旁通”的原則,歷經(jīng)兩年艱辛,為高職高專學(xué)生編寫(xiě)了這套專業(yè)技能課和實(shí)訓(xùn)課的英語(yǔ)教材。
內(nèi)容概要
本教材以技能訓(xùn)練為目的,突出交際實(shí)用性,從買賣雙方的不同角度介紹談判技巧與交際方法。并適時(shí)介紹文化差異對(duì)談判者的影響。培養(yǎng)學(xué)生靈活運(yùn)用英語(yǔ)知識(shí)與商務(wù)知識(shí)、在國(guó)內(nèi)外進(jìn)行各種商務(wù)活動(dòng)時(shí)用英語(yǔ)與外商進(jìn)行業(yè)務(wù)磋商的技能。本書(shū)通過(guò)課文的多種情景素材,介紹了外事接待和商務(wù)談判活動(dòng)中常用的對(duì)話和表達(dá)語(yǔ)句,通過(guò)設(shè)立外經(jīng)貿(mào)活動(dòng)的不同場(chǎng)景,讓學(xué)生進(jìn)行模擬演練,從而掌握實(shí)際交際能力。
書(shū)籍目錄
Unit 1 Company and ProductsUnit 2 Enquiry and OfferUnit 3 Price HagglingUnit 4 Quality and QuantityUnit 5 Packing and LabelingUnit 6 Delivery and ShipmentUnit 7 Terms of PaymentUnit 8 InsuranceUnit 9 ConclusionUnit 10 Claims and SettlementAppendix: Trade Terms and ExpressionsKeys
章節(jié)摘錄
In international trade,how and when an exporter receives payment for the goods he sends abroad are problems that concern him the most. Payment in domestic trade is a fairly simple matter. It can be made either in advance or within a reasonably short period after delivery. However,these problems are magnified many times in international trade. Much time is unavoidably lost in correspondence,dispatch and delivery. Who is liable for this loss?Must the seller wait perhaps six months for his money or shall the buyer pay several months before he even sees his goods?Whats more,in a case of no-payment,the seller will be involved in expensive legal action and possibly total loss. Because of these problems,different methods of payment have been adopted in international trade. Generally,in every contract for the sale of goods abroad,the clause dealing with the payment of the purchase price consists of four elements:time,mode,place and currency of payment. The various methods of financing exports represent the order and variations of these four elements.
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