購(gòu)銷英語(yǔ)

前言

　　我國(guó)高職高專教育的春天來到了。隨著國(guó)家對(duì)高職高專教育重視程度的加深，職業(yè)技能教材體系的建設(shè)成為了當(dāng)務(wù)之急。高職高專過去沿用和壓縮大學(xué)本科教材的時(shí)代一去不復(fù)返了?！　≌Z(yǔ)言學(xué)家Harmer指出：“如果我們希望學(xué)生學(xué)到的語(yǔ)言是在真實(shí)生活中能夠使用的語(yǔ)言，那么在教材編寫中接受技能和產(chǎn)出技能的培養(yǎng)也應(yīng)該像在生活中那樣有機(jī)地結(jié)合在一起?！薄　〗谈牡年P(guān)鍵在教師。教師的關(guān)鍵在教材，教材的關(guān)鍵在理念。我們依據(jù)《高職高專教育英語(yǔ)課程教學(xué)基本要求》的精神和編者做了大量調(diào)查，秉承“實(shí)用為主，夠用為度，學(xué)以致用，觸類旁通”的原則，歷經(jīng)兩年艱辛，為高職高專學(xué)生編寫了這套專業(yè)技能課和實(shí)訓(xùn)課的英語(yǔ)教材。

內(nèi)容概要

本教材可供商務(wù)英語(yǔ)專業(yè)學(xué)生使用，內(nèi)容涉及整個(gè)購(gòu)銷領(lǐng)域。本教材既可用作專業(yè)英語(yǔ)精讀教材，也可用作輔助性教材。        本教材主要特點(diǎn)有：    ·選材廣泛，涉及購(gòu)銷各個(gè)主要領(lǐng)域。    ·聽力材料真實(shí)（詳見所配聽力光盤）。    ·文件和信函真實(shí)。    ·角色模仿生動(dòng)逼真。    ·每個(gè)單元由各種熱身活動(dòng)導(dǎo)入。    ·每個(gè)單元最后提供選擇性課文和討論話題。    ·附錄包括：答案、聽力材料、詞匯表以及有用的短語(yǔ)和詞匯。

書籍目錄

1 Jobs and responsiblllties2 New Contacts3 Offers4 Negotiations5 Orders6 Customer carePAGE APPENDIX  Test Yourself！  Partner Files  Answer Key  Transcripts  A-Z Word List  Useful Phrases and Vocabulary

章節(jié)摘錄

　　Well, first of all, I am constantly telephoning people and writing emails. You have to maintain contact with your clients if you want to succeed. This means that I also often visit them to present our products or to make offers. I go to a lot of trade fairs too, both to look for new contacts and to keep in touch with old clients. One thing I find quite difficult is negotiating contracts, you know, agreeing the terms and conditions of the sale. That can sometimes be tricky. And of course handling complaints is not my favorite task either, although I try to see complaints as an opportunity to improve my relationship with the customer.　　In the office I spend a lot of time doing market research——the tools we have nowadays are excellent——and also looking at tenders that we may want to make a bid for. I also need to liaise with various internal departments, especially R&D and our production department. Close contact with them is important for making sure our company delivers the service that our customers are looking for.

圖書封面

評(píng)論、評(píng)分、閱讀與下載

---

    購(gòu)銷英語(yǔ) PDF格式下載

---