國(guó)際商務(wù)

前言

　　International Business， Fourth Edition by Wild， Wild，and Han Integrates Culture Early and Often International business is all about you and me. This book presents the latest theories and concepts while highlighting the leading role culture　plays in global commerce. This fourth edition of International Business： The Challenges of Globalization places culture and global topics front and center. It embraces culture and globalization as its foundation， and explains their interaction with business in a straightforward， engaging fashion. This book also integrates the latest technology by using an online market entry strategy project and downloadable podcasts to help students learn international business.　　This book is our means of travel on an exciting virtual world tour through the study of international business. International Business delivers superior value to instructors and students because it is designed for todays student. This book motivates the reader with its concise vocabulary， thought-provoking examples， and vivid illustrations. It presents in a logical and structured manner how intricate dynamics are reshaping the global market- place. Recent， real-world examples and interesting features bring the concepts of interna-tional business to life for students. This fourth edition once again delivers the most read-able， current， and concise international business textbook on the market.　　Hallmark Features of International Business Culture Early and Often Culture is presented in Chapter 2 and integrated within the text through culture-rich， chap- ter-opening company profiles and lively examples of cultural differences in business.　　Highly Readable　　Difficult material is presented in straightforward terms. Fol example， we explain absolute and comparative advantage　　in Chapter 5 by discussing whether Tiger Woods should install his own hot tub or let a professional installer perform the job!　　Uniquely Integrative　　International business is not simply a collection of.separate business functions and environmental forces. The model to the fight (detailed in Chapter 1) is a unique organizing framework that helps students understand how elements of　interna-tional business are related. It depicts a dynamic， integrated system that weaves together national business environments， the international business environment， and international　business　management--all interacting in an age of globalization. Market Entry Strategy Project This books unique， interactive project has students ana-lyze a country in which to introduce a new product.

內(nèi)容概要

　　《國(guó)際商務(wù)》包含了國(guó)際商務(wù)最新的理論和內(nèi)容，并強(qiáng)調(diào)文化在國(guó)際商務(wù)中扮演的重要作用?！秶?guó)際商務(wù)》的主題放在最前沿和中心的位置，以文化和全球化為基礎(chǔ)，用直白和吸引人的方式解釋了它們與商務(wù)之間的內(nèi)在關(guān)聯(lián)，并通過(guò)在線市場(chǎng)策略項(xiàng)目來(lái)幫助大家學(xué)習(xí)國(guó)際商務(wù)?！　”窘滩倪m用于經(jīng)濟(jì)學(xué)、國(guó)際經(jīng)濟(jì)與貿(mào)易、國(guó)際商務(wù)等專業(yè)本科生的國(guó)際商務(wù)課程。

作者簡(jiǎn)介

　　約翰·J.懷爾德（John J.Wild），麥迪遜威斯康星大學(xué)的資深教授，擔(dān)任本科生和研究生的商務(wù)課程教學(xué)工作，曾獲得多項(xiàng)教學(xué)優(yōu)秀獎(jiǎng)。他還經(jīng)常在各所大學(xué)、國(guó)內(nèi)和國(guó)際會(huì)議上發(fā)表演講；是包括國(guó)際商務(wù)學(xué)會(huì)在內(nèi)的多個(gè)國(guó)內(nèi)和國(guó)際組織的會(huì)員，同時(shí)還是多家著名雜志的副主編或編委會(huì)成員。

書(shū)籍目錄

前言第1部分　全球商務(wù)環(huán)境第1章　全球化第2部分　國(guó)內(nèi)商務(wù)環(huán)境第2章　跨文化商務(wù)第3章　政治、法律和商業(yè)倫理第4章　經(jīng)濟(jì)體制和經(jīng)濟(jì)發(fā)展第3部分　國(guó)際貿(mào)易與投資第5章　國(guó)際貿(mào)易第6章　企業(yè)與政府間的貿(mào)易關(guān)系第7章　對(duì)外直接投資第8章　區(qū)域經(jīng)濟(jì)一體化第4部分　國(guó)際金融體系第9章　國(guó)際金融市場(chǎng)第10章　國(guó)際貨幣體系第5部分　國(guó)際商務(wù)管理第11章　國(guó)際戰(zhàn)略與組織第12章　國(guó)際機(jī)會(huì)分析第13章　選擇并管理進(jìn)入模式第14章　產(chǎn)品開(kāi)發(fā)與營(yíng)銷第15章　管理國(guó)際經(jīng)營(yíng)第16章　雇用與管理員工注釋資料來(lái)源主題附表

章節(jié)摘錄

　　Large ocean-going cargo vessels are needed to support these patterns in international trade and deliver merchandise from one shore to another. In fact, Greek and Japanese mer-chant ships own over 30 percent of the worlds total capacity (measured in tons shipped, or　tonnage) of merchant ships. As a whole, the developing countries share of the total is ris-ing and today stands at nearly 20 percent.4　Who Trades with Whom? Not surprisingly, a broad pattern of merchandise trade among　the worlds nations tends to persist. Trade between the worlds high-income econ0mies　accounts for roughly 60 percent of total world merchandise trade. Two-way trade between　high-income countries and low- and middle-income nations accounts for about 34 percentof world merchandise trade. Meanwhile, merchandise trade between low- and middle-income nations accounts for only about 6 percent of total world trade. These figures reveal　 the low purchasing power of the worlds poorest nations and indicate their general lack of　economic development.　　Table 5.2 shows trade data for the major regions of the world economy. The number representing intraregional exports for Europe (which is at the intersection of the row and column titled "Europe") immediately stands out. This number tells us almost $3 trillion (nearly 74 percent) of Europes exports are destined for other European nations. In contrast, intraregional exports account for 22 percent of all exports in Asia and 56 percent of exports in North America. These data underscore the rationale behind, and results of, efforts toward European regional integration called the European Union---discussed fully in Chapter 8.　　Data in Table 5.2 also reveal why headlines in the United States often complain that Asias markets are not open to goods from North America. The value of North American exports to Asia, $249 billion, is less than half the value of Asian exports to North America, $533 billion. But as economies across Asia develop, these figures should adjust to reflect　　their greater purchasing power. Some economists call this century the "Pacific century," referring to the expected future growth of Asian economies and the resulting shift in trade flows from the Atlantic Ocean to the Pacific. As these nations economies grow, it will become increasingly important for managers to fully understand how to do business in　　Asia. See this chapters Global Managers Briefcase titled "Building Good Relations in the Pacific Rim" for some pointers on doing business in Pacific Rim nations. Trade Dependence and Independence All countries fall on a continuum of trade interdependencies, with total dependence on another country at one end, and total independence from other countries at the other end. Complete independence was considered desirable from the sixteenth century through much of the eighteenth. Some remote island nations were completely independent simply because they lacked methods of transportation to engage in trade. However, today this is far less common, and isolationism is generally considered undesirable.　　Effect on Developing and Transition Nations Developing and transition nations that share borders with developed countries are often dependent on their wealthier neighbors.Trade dependency has been a blessing for many central and eastern European nations. A large number of joint ventures now bridge the borders between Germany and its neigh-bors---Germany recently had more than 6,000 joint ventures in Hungary alone. Germany also is the single-most important trading partner of the central and eastern European nations that in 2004 joined the European Union (www.europa.eu). To gain an advantage over the competition, German firms are combining German technology with relatively low-cost labor in Central and Eastern Europe. For example, Opel (www.opel.com), the German arm of General Motors Corporation (www.gm.com), built a $440 million plant in Szentgotthard,Hungary, to make parts for and assemble its Astra hatchbacks destined for export.　　Dangers of Trade Dependency Trade dependency can be dangerous. If the nation that is depended on experiences economic recession or political turmoil, the dependent nation can experience serious economic problems. Trade dependency is causing concern today in Mexico.

編輯推薦

　　《國(guó)際商務(wù)》特色　　文化貫穿始終每章都以具有濃厚文化特色的公司簡(jiǎn)介開(kāi)始，書(shū)中還有大量有關(guān)商務(wù)活動(dòng)中文化差異的生動(dòng)案例?！　⊥ㄋ滓锥秶?guó)際商務(wù)》將復(fù)雜的內(nèi)容用淺顯的文字進(jìn)行表述?！　≌w性突出《國(guó)際商務(wù)》獨(dú)特的組織框架描繪了一個(gè)動(dòng)態(tài)、完整的系統(tǒng)，包括國(guó)內(nèi)商務(wù)環(huán)境、國(guó)際商務(wù)環(huán)境、國(guó)際商務(wù)管理等全球化過(guò)程中相互影響的各個(gè)方面。　　市場(chǎng)進(jìn)入戰(zhàn)略項(xiàng)目《國(guó)際商務(wù)》的一個(gè)獨(dú)特、互動(dòng)的項(xiàng)目就是要求學(xué)生分析一個(gè)準(zhǔn)備投入新產(chǎn)品的國(guó)家市場(chǎng)?！　?chuàng)新性教學(xué)《國(guó)際商務(wù)》獨(dú)立的教學(xué)模塊包括企業(yè)家工具包、全球經(jīng)理人公文包、全球性挑戰(zhàn)、文化因素、商務(wù)啟示。　　自主學(xué)習(xí)工具《國(guó)際商務(wù)》精選的課后練習(xí)材料包括討論題、小組課題、在線學(xué)習(xí)、倫理問(wèn)題和國(guó)際管理案例實(shí)踐。

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