批判性讀本

內(nèi)容概要

《批判性讀本：體育、文化和媒介》一書廣泛收錄了有關體育、文化和媒介三者關系的文章，既有經(jīng)典的作品，也有新近的文獻。適用于本科和研究生層次的文化與媒體研究、社會學、體育與休閑研究、傳播學和性別研究等領域。本書給學生、教師和研究人員提拱了這方面的核心閱讀材料，可作為該領域的補充材料，也可以單獨使用。

作者簡介

大衛(wèi)·羅（David Rowe）分別從諾丁漢（Nottingham）大學、約克（York）大學和埃塞克斯（Essex）大學獲得了社會學學位。他目前是澳大利亞紐卡斯爾大學（University of Newcastle）文化工業(yè)與實踐研究中心（CU-ltural Industries and practices Research Centre-CIPS）主任。

書籍目錄

PUBLISHER'S ACKNOWLEDGEMENTS  SERIES EDITOR'S FOREWORD  ACKNOWLEDGEMENTS  CONTRIBUTORS  1  INTRODUCTION:MAPPING THE MEDIA SPORTS CULTURAL COMPLEXPARTI MEDIA SPORT CONSTRUCTION:HISTORY,LABOUR,CULTURE AND ECONOMICS  2  SPORT AS ENTERTAINMENT:THE ROLE OF MASS COMMUNICATIONS  3  THE TV AND SPORTS INDUSTRIES  4  THE DREAM TEAM,COMMUNICATIVE DIRT,AND MARKETING SYNERGY:USA BASKETBALL  AND CROSS-MERCHANDISING IN TELEVISION COMMERCIALS  5  CPORTS MEDIA SANS FRONTIERES  6  SPEAKING THE 'UNIVERSAL LANGUAGE OF ENTERTAINMENT':NEWS  CORPORATION,CULTURE AND THE GLOBAL SPORT MEDIA ECONOMY  7  SPORTS PAGE:A CASE STUDY IN THE MANUFACTURE OF SPORTS NEWS FOR THE  DAILY  PRESS  8  BREAD,BUTTER AND GRAVY:AN INSTITUTIONAL APPROACH TO TELEVISED SPORT  PRODUCTION  9  MEGA-EVEBTS AND MEDIA CULTURE:SPORT AND THE OLYMPICSPARTII MEDIA SPORT DECONSTRUCTION:READINGS,FORMS,IDEOLOGIES AND FUTURES  10  LOCAL VISIONS OF THE GLOBAL:SOME RERSPECTIVES FROM AROUND THE WORLD  11  NIKE'S COMMUNICATION WITH BLACK AUDIENCES:A SOCIOLOGICAL ANALYSIS OF  ADVERTISING EFFECTIVENESS VIA SYMBOLIC INTERACTIONISM  12  THE TELEVISED SPORTS MANHOOD FORMULA  13  THE BASIC CONTENT: 'IDEALLY BEAUTIFUL AND SEXY WOMEN FOR MEN'  14  'I WANT TO BE THE MINORITY':THE POLITICS OF YOUTHFUL WHITE MASCULINTIES  IN SPORT AND POPULAR CULTURE IN 19905 AMERICA  15  WOMEN,SPORT AND GLOBALIZATION:COMPETING DISCOURSES OF SEXUALITY AND  NATION  16  REPRSENTATIONS OF FOOTBALL IN BASEBALL LITERATURE: THE LYRIC FENWAY,THE  PROSODY OF THE DODGERS,AND ARE YOU READY FOR OME FOOTBALL?  17  SPORT AS CONSTRUCTED AUDIENCE:A CASE STUDY OF ESPN'S THE EXTREME GAMES  18  CONYERGENCE: SPORT ON THE INFORMATION SUPERHIGHWAY    19  INTERNET COVERAGE OF UNIVERSITY SOFTBALL AND BASEBALL WEB SITES: THE  INEQUITY  CONTINUES

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