商務(wù)英語(yǔ)閱讀教程

內(nèi)容概要

　　《商務(wù)英語(yǔ)閱讀教程》共18個(gè)單元，內(nèi)容包括國(guó)際貿(mào)易、國(guó)際金融、國(guó)際營(yíng)銷(xiāo)、國(guó)際投資、國(guó)際商法、公司治理、物流、電子商務(wù)、國(guó)際商務(wù)組織等方面。每單元都由Text A和Text B兩篇文章組成：Text A是主課文、Text B是在主課文的基礎(chǔ)上提供的閱讀材料，對(duì)主課文的內(nèi)容進(jìn)行補(bǔ)充；TextA包括課文，并對(duì)課文中的重點(diǎn)單詞、短語(yǔ)、專(zhuān)有名詞和商務(wù)術(shù)語(yǔ)進(jìn)行釋義，對(duì)課文中的難句進(jìn)行注釋?zhuān)⒏接写罅烤毩?xí)；Text B包括課文和閱讀理解型問(wèn)題。

書(shū)籍目錄

Unit 1 Entering Foreign MarketsText A Deciding How to Enter Foreign MarketsText B Cooperative Joint Ventures in ChinaUnit 2 International Trade TheoriesText A Basic Theories of International TradeText B Protectionism Versus Free TradeUnit 3 International Trade in ServicesText A The Importance of Services in International Trade：Defining Trade in ServicesText B Services in the World EconomyUnit 4 Technology TransferText A Understanding Technology TransferText B International Technology Transfer and Intellectual Property RightsUnit 5 Trade BarriersText A Forms of Trade BarriersText B How to Hurdle the BarrierUnit 6 International Trade of ChinaText A China s Trade： Growth and DiversificationText B China, US Complementary in TradeUnit 7 Marketing StrategyText A The Four Ps of the Marketing StrategyText B Uncontrollable Variables in Marketing StrategyUnit 8 Marketing EnvironmentText A The Major Macroenvironment ForcesText B Host Country Political and Legal EnvironmentUnit 9 AdvertisingText A The World of AdvertisingText B Television Advertising and Radio AdvertisingUnit 10 International PaymentText A Basic Methods of International Payments and SettlementsText B Multinational and Foreign ExchangeUnit 11 Foreign Exchange RateText A The Functions of the Foreign Exchange MarketText B The Asian CrisisUnit 12 Securities MarketText A Why Do Securities Markets ExistText B Investment Management in the 1990sUnit 13 Monetary Policy and Fiscal PolicyText A The Basic Idea of Monetary and Fiscal PolicyText B China s Monetary Policy in the Coming YearsUnit 14 International Corporate GovernanceText A International Corporate GovernanceText B Corporate Governance in ChinaUnit 15 Human Resources ManagementText A Human Resources ManagementText B Job Termination and RetirementUnit 16 Global LogisticsText A Global Integrated LogisticsText B Logistics in Creating a Recycling EconomyUnit 17 E-commerceText A Understanding E-commerceText B Understanding E-commerce in ChinaUnit 18 International Business OrganizationsText A World Trade OrganizationText B Asia-Pacific Economic CooperationKeyGlossary

編輯推薦

　　《商務(wù)英語(yǔ)閱讀教程》依據(jù)國(guó)際商務(wù)活動(dòng)的各個(gè)重要環(huán)節(jié)編寫(xiě)而成，強(qiáng)調(diào)英語(yǔ)作為語(yǔ)言在商務(wù)活動(dòng)中的使用；旨在通過(guò)對(duì)商務(wù)英語(yǔ)文章的閱讀和大量練習(xí)，培養(yǎng)學(xué)生掌握有關(guān)商務(wù)的專(zhuān)門(mén)術(shù)語(yǔ)，了解商務(wù)英語(yǔ)文章的語(yǔ)法和文體特點(diǎn)，提高學(xué)生閱讀商務(wù)專(zhuān)業(yè)書(shū)刊的能力和在國(guó)際商務(wù)實(shí)踐中運(yùn)用英語(yǔ)的能力。我們希望通過(guò)本教程的學(xué)習(xí)，學(xué)生既能提高國(guó)際商務(wù)方面的英語(yǔ)水平，又能獲得國(guó)際商務(wù)方面的重要理論和知識(shí)。

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