出版時(shí)間:2007-4 出版社:北京大學(xué) 作者:陳寧 頁數(shù):379
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內(nèi)容概要
本書具有鮮明的時(shí)代特色,力求應(yīng)用現(xiàn)代流行、生動(dòng)地道的國(guó)際商務(wù)英語口語的表達(dá)方式,摒棄過時(shí)的商務(wù)知識(shí)和行話,便于開展互動(dòng)式商務(wù)英語口語訓(xùn)練。融合于各章節(jié)中所提出的國(guó)際商務(wù)觀念和技巧緊跟時(shí)代脈搏,具有強(qiáng)烈的時(shí)代感,涉及的內(nèi)容貼近現(xiàn)代國(guó)際商務(wù)實(shí)際,滿足21世紀(jì)國(guó)際商務(wù)的交際要求。 突出實(shí)用性和實(shí)戰(zhàn)技能,以國(guó)際商務(wù)交際活動(dòng)為中心,展示如何處理實(shí)際交易環(huán)節(jié)中出現(xiàn)的各類問題,內(nèi)容涉及國(guó)際貿(mào)易的各個(gè)實(shí)戰(zhàn)環(huán)節(jié)和相關(guān)商務(wù)活動(dòng)二大主線。精心設(shè)計(jì)與國(guó)際商務(wù)有關(guān)的話題,通過本書的情景對(duì)話、角色扮演、專題討論、經(jīng)典句型操練、交際技巧、實(shí)踐操練等訓(xùn)練,讓學(xué)生在不同的商務(wù)語境中提高實(shí)際交際能力。 注重對(duì)學(xué)生口語交際能力的培養(yǎng),學(xué)習(xí)商務(wù)英語口語語言技巧,融合商務(wù)知識(shí)、商務(wù)禮儀、流行口語為一體,堅(jiān)持實(shí)用性、典型性和趣味性,讓學(xué)生接觸到生動(dòng)真實(shí)的商務(wù)英語口語信息,把商務(wù)技巧和功能意念表達(dá)融入教材,使之更具有實(shí)用性和交際功能。培養(yǎng)能熟練運(yùn)用英語從事商務(wù)活動(dòng)的高素質(zhì)的復(fù)合型人才。 《21世紀(jì)實(shí)用國(guó)際商務(wù)英語口語》順應(yīng)時(shí)代發(fā)展的需要,適合本科院校和高職高專的經(jīng)貿(mào)和商務(wù)英語專業(yè)學(xué)生使用,本教材配有光盤,由外國(guó)專家朗讀,便于學(xué)生模仿和操練。
書籍目錄
Chapter 1 Welcoming Clients Part A Situational Dialogue Sample Conversation 1 Sample Conversation 2 Sample Conversation 3 Part B Practical Key Sentences Part C Skills of Communication Part D PracticeChapter 2 Seeking Business Opportunity Part A Situational Dialogue Sample Conversation 1 Sample Conversation 2 Sample Conversation 3 Part B Practical Key Sentences Part C Skills of Communication Part D PracticeChapter 3 Making Inquiries Part A Situational Dialogue Sample Conversation 1 Sample Conversation 2 Sample Conversation 3 Part B Practical Key Sentences Part C Skills of Communication Part D PracticeChapter 4 Business Appointment and Arrangement Part A Situational Dialogue Sample Conversation 1 Sample Conversation 2 Sample Conversation 3 Part B Practical Key Sentences Part C Skills of Communication Part D PracticeChapter 5 Offer and Counter Offer Part A Situational Dialogue Sample Conversation 1 Sample Conversation 2 Sample Conversation 3 Part B Practical Key Sentences Part C Skills of Communication Part D PracticeChapter 6 At the Commodity Fair Part A Situational Dialogue Sample Conversation 1 Sample Conversation 2 Sample Conversation 3 Part B Practical Key Sentences Part C Skills of Communication Part D PracticeChapter 7 Business Visit Part A Situational Dialogue Sample Conversation 1 Sample Conversation 2 Sample Conversation 3 Part B Practical Key Sentences Part C Skills of Communication Part D PracticeChapter 8 Innovative and Power Brand Strategy Part A Situational Dialogue Sample Conversation 1 Sample Conversation 2 Sample Conversation 3 Part B Practical Key Sentences Part C Skills of Communication Part D PracticeChapter 9 Packing and Quality InspectionChapter 10 Acceptance and OrdersChapter 11 Business Telephone CallChapter 12 Terms of PaymentChapter 13 Business NegotiationChapter 14 Sign a ContractChapter 15 Cargo DeliveryChapter 16 Business ConferenceChapter 17 Sales PromotionChapter 18 InterviewChapter 19 ComplaintsChapter 20 Banquet and PartingAppendix 1 Translation to the Conversation (對(duì)話參考譯文)Appendix 2 Suggested Key to Practice (實(shí)踐操練參考答案)
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