基礎(chǔ)經(jīng)濟(jì)管理專業(yè)英語(yǔ)

內(nèi)容概要

本書參照美國(guó)MBA(工商管理碩士)的基礎(chǔ)課的內(nèi)容，即微觀經(jīng)濟(jì)學(xué)、宏觀經(jīng)濟(jì)學(xué)、決策統(tǒng)計(jì)、管理信息系統(tǒng)、生產(chǎn)管理、市場(chǎng)學(xué)、財(cái)務(wù)管理和組織行為學(xué)為基礎(chǔ)，而編寫的專業(yè)英語(yǔ)教材，核心部分為國(guó)際經(jīng)濟(jì)與國(guó)際商業(yè)，也包括貨幣與銀行，國(guó)際市場(chǎng)學(xué)及戰(zhàn)略管理等內(nèi)容。主要材料選自美國(guó)幾家著名的出版公司出版的大學(xué)及研究生院所通用的教科書。該書附錄部分介紹了商業(yè)信函的種類及格式。本書對(duì)經(jīng)濟(jì)學(xué)、工商管理的財(cái)政金融專業(yè)一二年級(jí)的大學(xué)生來(lái)講，都是十分重要和有趣的，當(dāng)然，本書也可作為大學(xué)里其他專業(yè)學(xué)生的閱讀材料。

書籍目錄

PREFACEPART ONE MICROECONOMICS  The Objectives of Firms in Economics   The Role of the Entrepreneur in Economic development   The Use of Opportunity Cost in Economics   How firms Make Pricing Decisions PART TWO MACROECONOMICS  An Introduction to the Theory Economic Growth   Role of fiscal Policy in Promoting Economic Rgowth   Role of Monetary and financial Policy in Promoting Economics Growth   The business Cycle and Its Universal RelevancePART THREE MANAGEMENT IFORMATION SYSTEM  The Impact of Information Systems Technology  The Components of an Information System  Application Software   Management Information Systems Analysis and Design PART FOUR FINANCE  History of the International Monetary System  International Banking   Import and Export financing   The Foreign Exchange Market PART FIVE MARKETING   Elements of Marketing   Market Segmentation and Target Markets  Public relations :A Marketing Tool in Management Strategy  The Rise of China's Joint Ventures in an Interdependent Global EconomyPART SIX INTERNATIONAL ECONOMICS  Overview of International Economics  International Trade and Growth  TRade Policy in Developing countries   Exports and Economic Growth in developing EconomiesAPPENDIX

圖書封面

評(píng)論、評(píng)分、閱讀與下載

---

    基礎(chǔ)經(jīng)濟(jì)管理專業(yè)英語(yǔ) PDF格式下載

---