西方出版概要

內(nèi)容概要

　　《西方編輯出版理論與實務(wù)（英文版）系列教材：西方出版概要》介紹英美等西方國家的出版現(xiàn)狀和發(fā)展趨勢、傳統(tǒng)出版與數(shù)字出版之間的關(guān)系、新媒體對傳統(tǒng)閱讀的沖擊、大中小型出版公司的運(yùn)行模式等?！段鞣骄庉嫵霭胬碚撆c實務(wù)（英文版）系列教材：西方出版概要》編寫的基本原則，在于突出西方出版教育與實踐有機(jī)融為-體的核心價值觀。適合我國編輯出版專業(yè)或相關(guān)傳媒類專業(yè)本科生和研究生使用，也可以作為我國出版及其相關(guān)產(chǎn)業(yè)專業(yè)人士的業(yè)務(wù)參考書。

書籍目錄

Part One West Publishing Indusrty In CeneralChapter 1 A Glimpse of the UK Publishing IndustrySection A The UK Publishing Industry and Its Top Ten PublishersSection B The Direct Value ofthe UK Publishing IndustryChapter 2 A Glimpse of the US Book and Magazine Publishing Industry-Section A The US Book PublishingSection B The US Magazine PublishingChapter 3 US Publishing Giants, Borders' Bankruptcy, and the UK Publishing Added ValueSection A Top Ten US Publishers and BordersJ BankruptcySection B The Added Value of the UK Publishing IndustryChapter 4 Random House Inc. and Hachette's Environmental PolicySection A Random House Inc. and Its PublishersSection B Hachette UK's Environmental and Ethical Policy IntroductionChapter 5 The Consolidation and Structure ofthe Publishing IndustrySection A Consolidation in the Publishing IndustrySection B Structure ofthe UK Publishing IndusyPart TwoWest Publishing EducationChapter 6 Graduate Programs in Publishing in the UK and the US.Section A MA in Publishing in the UKSection B NYU MS in Publishing and Description oflts Core CoursesChapter 7 Certificate and Undergraduate Programs in the US.Section A Columbia Publishing Course-Section B New York University Undergraduate Programs in PublishingPart ThreeElectronic Publishing and Future TrodsChapter 8 Electronic Publishing and Ways of ReadingSection A Electronic PublishingSection B How We Read NowChapter 9 Book Production and iPad-Section A Print lsn't Dead-Finds Bowker's Book Production ReportSection B iPad Goes GlobalChapter 10 Future Trends, Challenges, and OpportunitiesSection A Yale Publishing Course Partiapants Get a Look into the Industry's FutureSection B Challenges and Opportunities the UK Publishing Industry FacesKey to Reading Comprehension Questions

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