綜合英語閱讀教程(第二冊)

出版時間:2012-4  出版社:中國人民大學(xué)出版社  作者:張春玲,劉莉 主編  頁數(shù):193  

內(nèi)容概要

  本書是海南省“十二五”規(guī)劃特色重點教材之一,共兩冊。《新視界大學(xué)英語·高職高專精品系列:綜合英語閱讀教程(第2冊)》為職業(yè)素質(zhì)篇,以職業(yè)生涯發(fā)展為主線,使學(xué)生在學(xué)習(xí)英語語言的同時,了解職業(yè)規(guī)劃的重要性以及實現(xiàn)人生職業(yè)目標(biāo)應(yīng)具備的知識、技能和素質(zhì),是一部選材實用、可讀性強、操作性高的高職英語教材。
  本書共12個單元,包括職業(yè)探索、職業(yè)規(guī)劃、企業(yè)文化、如何成為企業(yè)優(yōu)秀員工、做出色的中層管理者以及成功自主創(chuàng)業(yè)等。教材內(nèi)容簡潔、系統(tǒng),對指導(dǎo)學(xué)生樹立正確的職業(yè)觀和價值觀具有積極的意義。

書籍目錄

Unit One Get Your Career Started
 Text A Career Planning
 Text B Self-assessment
 Text C Career Exploration
Unit Two Know About the Company
 Text A Corporate Culture
 Text B The Functions of Corporate Culture
 Text C The Corporate Culture of McDonald's
Unit Three Be an Excellent Employee
 Text A The Attributes of a Good Employee
 Text B How to Be a Good Employee
 Text C Critical Factors in Success
Unit Four Be a Skillful Employee
 Text A How to Make Your Boss Like You
 Text B Managing Your Motions at Work
 Text C How to Work with People You Don't Like
Unit Five Detail Means Creation
 Text A How the Japanese Do Things Differently
 Text B Ethical Business Practices at Johnson & Johnson.
 Text C Wang Yung-ching——Legend of a Century
Unit Six Ignorance of Details Leads to Failure
 Text A Colgate's Distasteful Toothpaste
 Text B How Yahoo China Missed Out in China
 Text C Coca-Cola Deleting "Classic" from Coke Label
Unit Seven Be a Successful Administrator
 Text A The Role of the Manager
 Text B The Qualities of a Good Administrator
 Text C Elements of Communication
Unit Eight Skills of Management
 Text A Successful Management: The Key to Business Growth and
Expansion
 Text B New Supervisor: Prepare for Your Changed Role
 Text C Management Styles of Warren Buffet
Unit Nine Teamwork
 Text A Team Building: The Seeds of Excellence
 Text B How to Build a Teamwork Culture
 Text C Teamwork and Team Building Essentials
Unit Ten Start a Business
 Text A How to Choose and Start Your Own Business
 Text B How to Become a Successful Businessman
 Text C John D. Rockefeller: Anointed with Oil
Unit Eleven Tactics of Running an Enterprise
 Text A Sam Walton: 10 Rules for Building a Successful
Business
 Text B Proper Financing and Financial Controls
 Text C Leveraging Limited Human Resources
Unit Twelve Successful Entrepreneurs
 Text A Harvey Mackay——"Mr. Make Things Happen"
 Text B Investment Genius: Warren Buffett
 Text C Beauty Creator: Mary Kay

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