國際商務(wù)談判

內(nèi)容概要

　　“新視界商務(wù)英語系列教材”由中國國際商務(wù)英語研究會會長、教育部高等學(xué)校外語專業(yè)教學(xué)指導(dǎo)委員會委員葉興國教授和中國國際商務(wù)英語研究會副會長、教育部商務(wù)英語國家級教學(xué)團隊負(fù)責(zé)人王立非教授擔(dān)任總顧問，山東省國際商務(wù)英語學(xué)會會長劉白玉教授擔(dān)任總主編，聯(lián)合30多位國內(nèi)具有豐富教學(xué)、實踐經(jīng)驗的專家、教授編寫而成。此系列教材既可供商務(wù)英語專業(yè)本科、?？茖W(xué)生使用，也可作為高校選修課供非商務(wù)英語專業(yè)的學(xué)生使用，同時也可供企業(yè)、事業(yè)單位培養(yǎng)外向型人才使用。本系列教材第一批包括《商務(wù)英語閱讀》（上、下）、《國際商務(wù)英語實務(wù)寫作》、《國際貿(mào)易實務(wù)》和《國際商務(wù)談判》，后續(xù)種類還會不斷增加?！秶H商務(wù)談判》共分八章，采用案例式編寫方式.將談判理論、方法和技巧融于經(jīng)典案例中。內(nèi)容包括國際商務(wù)談判基本理論、談判人員素質(zhì)、談判環(huán)節(jié)、談判策略和技巧、談判類型、語言與非語言溝通技巧、談判禮儀和跨文化談判等。具有系統(tǒng)性、完整性、語言規(guī)范性和內(nèi)容的前沿性。

書籍目錄

Basic Theories for International Business Negotiation
Section A ABB and Ford: Creating Value Through Cooperation in
Negotiation
Section B Win-Win Negotiation
Background Information
Words and Expressions
Exercises
Staffing Negotiation Teams
Section A China's Win in the Negotiation with VW
Section B What Defermines the Success in Negotiation——A Case Study
of Multiparty Negotiation
Background Information
Words and Expressions
Exercises
Phases of International Business Negotiation
Section A A Typical Negotiation on Sale with Chinese
Section B Political Problems in Global Negotiations
Background Information
Words and Expressions
Exercises
Negotiation Strategies and Tactics
Section A Wisdom in Mind Is Better than Money in the Hand
Section B Negotiation Strategy or Just Tactics
Background Information
Words and Expressions
Exercises
Types of International Business Negotiation
Section A Long Live Price Negotiations
Section B Enron's Indian Joint Venture Negotiation Debacle——A Case
Study
Background Information
Words and Expressions
Exercises
Verbal and Nonverbal Communication Skills
Section A Actions Speak Louder than Words
Section B Smart Car Seller
Background Information
Words and Expressions
Exercises
International Business Negotiation Etiquette
Section A The Secret Weapon to Change Disadvantages into
Advantages
Section B Negotiation Credibility Etiquette
Background Information
Words and Expressions
Exercises
Cross-Cultural Business Negotiation
Section A Forewarned Is Forearmed
Section B Building Trust Before Heading to the Table with
Japanese
Background Information
Words and Expressions
Exercises
Key to Exercises
References

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