PASS BEC高頻詞匯必備

內(nèi)容概要

　　商務(wù)英語(yǔ)詞匯具有其獨(dú)自的特點(diǎn)：第一，詞匯所包含的商務(wù)釋義豐富。很多詞匯不僅具有日常生活英語(yǔ)的基本釋義，還有其在商務(wù)領(lǐng)域的獨(dú)特含義。比如interest這個(gè)非常簡(jiǎn)單的詞匯，不僅表示“有意思”，在商務(wù)中更有“利息、利益”的含義。第二，詞匯商務(wù)含義級(jí)準(zhǔn)確理解和把握。比如finance這個(gè)單詞，其實(shí)是沒(méi)有一個(gè)精確的中文詞匯與之對(duì)應(yīng)的。它宏觀意義上是“金融”，微觀意義上是“財(cái)務(wù)”，有兩層意思。而在某些特?的場(chǎng)合，如銀行業(yè)、股票等，又有“融資”的意思。因此，對(duì)詞匯商務(wù)意思的準(zhǔn)確把握至關(guān)重要。第三，專業(yè)術(shù)語(yǔ)詞匯數(shù)量可觀。在商務(wù)交流中，有大量的專業(yè)術(shù)語(yǔ)。這些術(shù)語(yǔ)都是固定的，不得隨意更改，如remm
on lnvestment(roi)，balancesheet，qualityassurance(qa)，total quality
management(tqm)，mnc和sme等。參加高級(jí)考試的考生需懂得并掌握這些基本術(shù)語(yǔ)的商務(wù)含義，才能準(zhǔn)確把握考試內(nèi)容，從而正確解題。
　　在《pass
bec高頻詞匯必備.高級(jí)》的撰寫(xiě)過(guò)程中，環(huán)球雅思學(xué)校的李海艷老師為本書(shū)的策劃和編寫(xiě)傾注了大量的心血，在此表示由衷的感謝，對(duì)長(zhǎng)期以來(lái)給予我?guī)椭沫h(huán)球雅思的各位同事表示謝意。另外，本書(shū)參閱了大量國(guó)內(nèi)外相關(guān)教材和著作，在此一并表示感謝。同時(shí)，也感謝出版社對(duì)本書(shū)出版的大力支持。

書(shū)籍目錄

chapter i marketing and sales
 1. brand
 2. promotion
 3. pricing
 4. product
 5. distribution channel
 6. market segment
 7. public relations
 8. business environment
 9. customer relations
 10. sales management
 11. advertisement
chapter ii human resources management
 1. job application
 2. qualification
 3. recruitment
 4. training
 5. performance appraisal
 6. salary, pension and benefits
hapter iii finance
 1. accounting
 2. auditing
 3. banking
 4. currency
 5. taxation
chapter iv business strategy
 1. mergers and acquisition
 2. competitive advantage
 3. goals and objectives
chapter v information technology
 1. information system
 2. e-commerce
 3. software
 4. telecommunication
chapter vi operation management
 1. research and development
 2. production
 3. process control
 4. purchasing
 5. quality control
 6. supply chain management
 7. outsourcing
chapter vh investment
 1. stock market
 2. shares
 3. futures
 4. bond
 5. financing
 6. insurance
 7. real-estate
chapter vm management
 1. organisational structure
 2. management styles
 3. titles and posts
 4. facilities
 5. motivation
 6. time-management
 7. teamwork
 8. corporate culture
chapter ix internationaltrade
 1. balance of trade
 2. exchanging rate
 3. payment
 4. pirate
 5. free trade area
 6. wto terms
 7. multinational companies
 8. countries
 9. industries
chapter x business ethics
 1. environmental protection
 2. carbon dioxide
 3. sroi
 4. industrial espionage
 5. health and safety
 6. common laws
chapter xi transportation
 1. business trip
 2. logistics
 3. road
 4. railway
 5. shipping
 6. airplane
 7. pipe
chapter xii business communication
 1. proposal and report
 2. contract and agreement
 3. telephone
 4. presentation
 5. complain
 6. negotiation
 7. business etiquette
 8. formal dinner
 9. clothes
附錄— 圖表寫(xiě)作高頻詞匯
附錄二 肚界著名企業(yè)譯名
附錄三 常用縮略語(yǔ)
主要參考書(shū)目

圖書(shū)封面

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