新聞傳播學(xué)專業(yè)英語(yǔ)教程

前言

　　本書作為國(guó)內(nèi)第一部同類教材即將付梓，為它忙碌了一年有余的我們?cè)谛牢亢突炭种H，想對(duì)編譯本書的目的做一點(diǎn)說(shuō)明?！　∈紫?，本書的出版順應(yīng)了國(guó)家改革開(kāi)放的大環(huán)境，同時(shí)也是對(duì)教育部大力倡導(dǎo)的在高校各專業(yè)開(kāi)展雙語(yǔ)教學(xué)要求的積極回應(yīng)。21世紀(jì)之初，中國(guó)已成為世貿(mào)組織的成員，這標(biāo)志著中國(guó)在對(duì)外開(kāi)放的道路上邁出了歷史性的一大步，同時(shí)也對(duì)國(guó)內(nèi)的各行各業(yè)尤其是高等教育提出了新的要求。面對(duì)日益開(kāi)放的社會(huì)，未來(lái)的知識(shí)型勞動(dòng)大軍和專業(yè)研究隊(duì)伍如果不能嫻熟地掌握英語(yǔ)這門世界通用的語(yǔ)言，則必將在競(jìng)爭(zhēng)中落于人后。而英語(yǔ)的掌握與熟練運(yùn)用，不僅意味著無(wú)障礙的日常會(huì)話與交流，對(duì)正在接受高等教育、即將成為社會(huì)中流砥柱的高校學(xué)子來(lái)說(shuō)，它更意味著高層次的學(xué)術(shù)交流和專業(yè)性極強(qiáng)的科學(xué)研究。本書的目的，就是要引導(dǎo)新聞學(xué)與傳播學(xué)專業(yè)的高年級(jí)本科學(xué)生和研究生直接閱讀專業(yè)原著，在專業(yè)學(xué)習(xí)中鞏固和提高英語(yǔ)水平，在英語(yǔ)學(xué)習(xí)中了解和研究專業(yè)知識(shí)。

內(nèi)容概要

　　1．本書共分為18個(gè)單元，教學(xué)可按17～18個(gè)教學(xué)周、54學(xué)時(shí)安排。每單元由4篇選文構(gòu)成(個(gè)別單元為5篇)，每篇選文的長(zhǎng)度在1000個(gè)單詞左右。內(nèi)容大致涵蓋大眾傳播事業(yè)的主要部類和新聞與傳播學(xué)的主要領(lǐng)域?！　?．在每單元所選文章中，根據(jù)單元主題的不同，一般有1～2篇著名學(xué)者關(guān)于該主題的經(jīng)典論述，1～2篇比較具體的個(gè)案研究性質(zhì)的文章，以及1篇綜合性的概述(反映本學(xué)科到20世紀(jì)末的發(fā)展)。這樣組合的目的，是希望能盡量做到材料新穎，容量充足，內(nèi)容權(quán)威，點(diǎn)面結(jié)合，深淺有致，形成梯次，適合新聞與傳播學(xué)專業(yè)本科生和碩士研究生共同使用?！　?．本書所選文章，主要來(lái)自新聞學(xué)、傳播學(xué)、政治學(xué)、經(jīng)濟(jì)學(xué)、法學(xué)、文化學(xué)、社會(huì)學(xué)等方面的文獻(xiàn)?！　?．課文生詞的選擇和釋義以教育部公布的《大學(xué)英語(yǔ)教學(xué)大綱通用詞匯表》中的四級(jí)詞匯為起點(diǎn)，學(xué)生可參考生詞表來(lái)理解課文?！　?．在課后練習(xí)中，練習(xí)一采取問(wèn)答題的形式，旨在培養(yǎng)學(xué)生理解作者的主要觀點(diǎn)，并歸納課文主要內(nèi)容的能力?！　?．專業(yè)翻譯能力的培養(yǎng)是本教材的一個(gè)重要目的。在每單元所選文章中，我們提供兩篇譯文，作為教學(xué)參考。

書籍目錄

Unit 1 Introduction 　Passage One The Meaning of "Communication" 　Passage Two McQuail's Normative Theories 　Passage Three Hot and Cold 　Passage Four Minerva's Owi Unit 2 Books 　Passage One Books in History 　Passage Two Book Publishing 　Passage Three The Printing Press as an Agent of Change 　Passage Four Areopagitica: A Speech for the Liberty of Unlicensed Printing Unit 3 Magazines 　Passage One Magazine as Media Innovators 　Passage Two Magazines Push Images Over Words 　Passage Three Luce and Time 　Passage Four Early Periodical as Publicist Instrument of Criticism Unit 4 Newspapers 　Passage One What if There Were No Newspaper? 　Passage Two A Newspaper Industry Casualty You May Have Missed 　Passage Three The New York Times in 1990s 　Passage Four Natural History of the Newspaper Unit 5 Film 　Passage One Importance of Movies 　Passage Two The Structure of the Western Film 　Passage Three Hollywood's Big Six 　Passage Four Schindler's I.ist: The Role of Memory Unit 6 Radio 　Passage One FM's Rise 　Passage Two Characteristics of American Radio 　Passage Three Trends and Convergence in Radio and Sound Recording 　Passage Four The Assets and Liabilities in Radio Unit 7 TV 　Passage One Impact of Television 　Passage Two Culture 　Passage Three The Case for Television Journalism 　Passage Four CBS News Unit 8 Internet and Media Convergence 　Passage One Internet 　Passage Two Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure 　Passage Three Weblogs, Citizen Journalists and Traditional Media 　Passage Four Media Convergence and Complications Unit 9 Media Education and Media Literacy 　Passage One The Origin of Journalism Education 　Passage Two What They Don't Teach at J-School 　Passage Three Green-Eyeshades Versus the Chi-Squares 　Passage Four Elements of Media Literacy Unit 10 Advertising 　Passage One Media Choices 　Passage Two Origins of Advertising 　Passage Three Advertising: The Magic System 　Passage Four Advertising: Agencies and Copywriters Unit 11 Public Relations 　Passage One Defining Public Relations 　Passage Two Public Relations Services 　Passage Three Newsmaking 　Passage Four The Roots of Public Relations Unit 12 Media Economy 　Passage One Economic Foundation of Mass Media 　Passage Two The Two Economies 　Passage Three Television Programming 　Passage Four Rupert Murdoch Unit 13 Culture Industry and Culture Studies 　Passage One Culture Industry Reconsidered 　Passage Two What Is British Cultural Studies? 　Passage Three Properties of the New Media and a Socialist Strategy 　Passage Four Hegemony: An Overview Unit 14 Process of Mass Communication 　Passage One Encoding/Decoding 　Passage Two The Acts of Communication 　Passage Three The Circuit and the Acts 　Passage Four Selecting the News: Gatekeeping Unit 15 Effects and Audience of Mass Communication 　Passage One Effects Studies 　Passage Two The Uses and Gratifications Model 　Passage Three TV and Learning 　Passage Four Scientific and Nonscientific Polls Unit 16 Mass Communication and Society 　Passage One Some Social Functions of the Mass Media 　Passage Two The Masses: The Implosion of the Social in the Media 　Passage Three The Debate over Civic Journalism 　Passage Four Investigative Reporting Unit 17 Mass Communication and Social Control 　Passage One Government Manipulation of Media 　Passage Two Of the Liberty of Thought and Discussion 　Passage Three The Principles 　Passage Four Jefferson's View of the Press Unit 18 Laws and Ethics of Mass Communication 　Passage One The First Amendment to the Constitution 　Passage Two The Means to the End 　Passage Three Should the Names of Rape Victims Be Published? 　Passage Four Attributing a Libel Is No Defense Appendix A Key to Exercises Appendix B Chinese Translations 參考文獻(xiàn)

章節(jié)摘錄

　　Two or more people come together, trying to share some information. Theyare likely to be very different people. Becausetheir life eXperienceshave beendifferent, the signs that carry the information are likely to look different to them.The more different the experiences, the more different the information that islikely to be read into them. Ideas like "pain" and "hunger" have a fairly goodchance of being understood in common because all of us have experienced thesethings——though even in this case, the "stiff upper lip" tradition of one culture islikely to be misinterpreted in a culture where feelings are more openly expressed,But words like freedom, communism, and apologize obviously are going to causetrouble when people come from different life patterns, especially if they comefrom difaerent cultures. Note carefully, however, that communication is not conducted entirely, oreven mostly, in words. A gesture, a facial expression, a pitch pattern, a level ofloudness, an emphasis, a kiss, a hand on the shoulder, a haircut or lack of one,the octagonal shape of a stop sign——all these carry information.

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