現(xiàn)代商務(wù)英語(yǔ)綜合教程（第1冊(cè)）

內(nèi)容概要

　　《現(xiàn)代商務(wù)英語(yǔ)綜合教程》系列教材內(nèi)容由淺入深，由普通商務(wù)常識(shí)逐漸過(guò)渡到專業(yè)性較強(qiáng)的商務(wù)知識(shí)，語(yǔ)言水平也由易到難，適用對(duì)象為大學(xué)一至三年級(jí)的學(xué)生。本書為《現(xiàn)代商務(wù)英語(yǔ)綜合教程》第一冊(cè)，共十二章，按照每周4～6學(xué)時(shí)設(shè)計(jì)。

書籍目錄

Chapter 1  Introduction to Business　Background Case: Donald Trump Is Back　Listening　Reading: The Miracle of IKEA　Translation　Speaking　Writing　Additional Reading: Stay Hungry. Stay Foolish.Chapter 2  Business Recruitment　Background Case: Southwest Airlines Recruitment　Listening　Reading: Nike's E-recruitment Strategy　Translation　Speaking　Writing　Additional Reading: Qualities Employers SeekChapter 3  Business Communication　Background Case: Whose Fault?　Listening　Reading: Effective Business Communication　Translation　Speaking　Writing　Additional Reading: The Great CommunicatorsChapter 4  Teamwork　Background Case: Peter Smith Builds Up a Company with a Teamwork Culture　Listening　Reading: Teamwork and Team Building　Translation　Speaking　Writing　Additional Reading: The Race Between the Tortoise and the HareChapter 5  Business Travel　Background Case: As Business Travel Increases, So Do Costs and Headaches　Listening　Reading: What Does My Business Benefit from Business Travel?　Translation　Speaking　Writing　Additional Reading: Facing Business Challenges at Holiday Inn WorldwideChapter 6  Business Etiquette　Background Case: What's Wrong?　Listening　Reading: Good Etiquette Is Good Business　Translation　Speaking　Writing　Additional Reading: Business Etiquette Is About PeopleChapter 7  Health and Safety　Background Case: Investing in Health and Well-Being Leads to Business Success　Listening　Reading: Meeting Business Challenges at Johnson & Johnsor　Translation　Speaking　Writing　Additional Reading: Health and Safety Makes Good Business SenseChapter 8  Setting Up a Business　Background Case: Bill Gates' Mysterious New Company　Listening　Reading: Building Your Business... Is Just Like Building a House　Translation　Speaking　Writing　Additional Reading: Dreaming Your Way to SuccessChapter 9  Products　Background Case: Pampers to Expand Product Range, Services in China　Listening　Reading: P&G's Quest for "Wow" Design　Translation　Speaking　Writing　Additional Reading: McDonald's: We're Lovin' It！

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