現(xiàn)代商務(wù)溝通

前言

　　Students dont have to be convinced of the need for competent communicationskills. By the time they enter the business communication class， they knowenough about the business environment to appreciate the critical role commu-nication plays in the contemporary organization. Theyre also aware of the rolecommunication will play in helping them secure an internship or get a job and besuccessful at work.　　To sustain this inherent interest， students need a textbook that is current， fast-paced， and interesting——just like business itself. Thus， a major objective of Funda-mentals of Contemporary Business Communication is to present comprehensive cov-erage of real-world concepts in an interesting， lively， and concise manner.　　This edition of Fundamentals has been considerably revised to provide students with the slolls they needto communicate effectively in the complex and ever-changing contemporary work environment. The revi-sion was based on helpful feedback received from current users around the country （and， indeed， around theEnglish-speaking world）， changes in the discipline， and changes in the workplace itself.

內(nèi)容概要

本書包括了商務(wù)溝通必需的重要內(nèi)容：對商務(wù)溝通的理論概述、商務(wù)溝通中涉及的相關(guān)問題和最新發(fā)展以及人際溝通的各種形式；商務(wù)寫作技能；不同類型商務(wù)信函的寫作；商務(wù)報告寫作和與就業(yè)相關(guān)的應(yīng)聘活動及相關(guān)文件的撰寫等。    本書涵蓋了商務(wù)英語中最重要和最核心的內(nèi)容，具有很強的實用性和前瞻性。    本書可供本科生、研究生和相關(guān)學(xué)習(xí)者使用。

書籍目錄

Part One  Foundations of Business Communication  Chapter 1  Understanding Business Communication  Chapter 2  Interpersonal Communication SkillsPart Two  Developing Your Business Writing Skills  Chapter 3  The Writing Process  Chapter 4  Revising Your WritingPart Three  Correspondence  Chapter 5  Routine Letters, Memos, and E-Mail Messages  Chapter 6  Persuasive Letters, Memos, and E-Mail Messages  Chapter 7  Bad-News Letters, Memos, and E-Mail MessagesPart Four  Written and Oral Business Reports  Chapter 8  Writing the Business Report  Chapter 9  Making Oral PresentationsPart Five  Employment Communication  Chapter 10  The Job Search, Resumes, and Job-Application Letter  Chapter 11  Employment Interviewing and Follow-Up

章節(jié)摘錄

　　Revise the following paragraph to incorporate more positive language： We cannot issue a full refund at this time because you did not enclose a receipt or an authorized esti- mate. Im sorry that we will have to delay your reimbursement. We are not like those insurance compa- nies that promise you anything but then disappear when you have a claim. When we receive your re- ceipt or estimate， we will not hold up your check. Our refusal to issue reimbursement without proper　supporting evidence means that we do not have to charge you outlandish premiums for your automo-bile insurance.Wordy Expressions Revise the following sentences to eliminate wordy phrases by substituting a singleword wherever possible.a. Push the red button in the event that you see any smoke rising from the cooking surface，b. More than 40 percent of the people polled are of the opinion that government spending should be reduced.c. Please send me more information pertaining to your new line of pesticides，d. Due to the fact that two of the three highway lanes were dosed for repairs， I was nearly 20 minutes late for my appointment，Hidden Verbs　Revise the following sentences to eliminate hidden verbs.a. After much deliberation， the group came to a decision about how to respond to the lawsuit.b. Although Hugh wanted to offer an explanation of his actions， his boss refused to listen.c. Nationwide Call Systems is performing an analysis of our calling patterns to determine how we can save money on long-distance telephone calls.Hidden Subjects　Revise the following sentences to eliminate hidden subjects.a. There are four principles of marketing that we need to consider.b. There are several new assignments that should be made.c. It is our intent to complete the project by Friday at 3 p.m.d. If you are confused， there are some diagrams that you should review.Sentence Variety　Revise the following paragraph by varying sentence types and sentence lengths tokeep the writing interesting. Health Foods was founded by Floyd Morales in 1994. The product was the first snack food to combine cheddar cheese and popcorn. Morales perfected the Health Foods recipe in his home kitchen after much trial and error. Health Foods sales were reportedly only $65，000 in 1995. During that time， the product was available only in the Midwest. By 1998， sales had soared to $12 million. This attracted the attention of Norton. The snack-food giant bought Health Foods in 1999 for $15 million. Since the purchase， Norton has not revised the popular Health Foods formula. It has used its marketing prowess to keep sales growing， despite the growing number of challengers crowding the market.

圖書封面

評論、評分、閱讀與下載

---

    現(xiàn)代商務(wù)溝通 PDF格式下載

---