出版時間:2008-2 出版社:中國人民大學出版社 作者:斯坦利·J·巴蘭,Stanley J. Baran 頁數:418
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內容概要
《傳播學專業(yè)英語教程》(第四版)是一本經典的傳播學教材。該書介紹了大眾傳播學的基本概念及媒介產業(yè)的相關知識,系統(tǒng)地介紹了傳統(tǒng)的圖書、報刊、影視、廣播以及新興的互聯網等信息傳播媒介的起源、現狀及未來趨勢。本教材案例新穎、內容生動有趣、教學支持體系完善,經改編、注釋后適合專業(yè)英語教學及雙語教學的需要,尤其便于多媒體教學。
書籍目錄
PART ONE LAYING THE GRoUNDWoRK 1 Mass Communication,Culture,and Media Literacy Media Literacy What Is Mass Communication? Communication Defined Mass Communication Defined What Is Culture? Culture as Socially Constructed Shared Meaning Functions and Effects of Culture Mass Communication and Culture Mass Media as Cultural Storytellers Mass Communication as Cultural Forum Scope and Nature of Mass Media The Role of Technology The Role of Money Cultural Forum: Audience as Consumer or Audience as Product? Changes Concentration of Ownership and Conglomeration Globalization Audience Fragmentation Hypercommercialism Erosion of Distinctions among Media: Convergence Mass Communication, Culture, and Media Literacy Oral Culture The Invention of Writing Literate Culture The Gutenberg Revolution The Industrial Revolution Media Literacy Elements of Media Literacy Media Literacy Skills Living Media Literacy: Living a Media Literate Life Resources for Review and Discussion Chapter Review Key Terms Questions for Review Questions for Critical Thinking and DiscussionPART TWO MEDIA,MEDIA INDUSTRIES,AND MEDIA AUDIENCES 2 Books Book Timeline A Short History of Books Books in Colonial North America Books and Their Audiences The Cultural Value of the Book Media Echoes: The Role of Books in Social Movements Using Media to Make a Difference: Our Bodies, Ourselves Censorship Scope and Structure of the Book Industry Categories of Books From Idea to Publication Trends and Convergence in Book Publishing Convergence Conglomeration Demand for Profits and Hypercommercialism Growth of Small Presses Restructuring of Book Retailing Cultural Forum: Freedom to Read Developing Media Literacy Skills: The Lessons of Harry Potter Living Media Literacy: Start a Citywide Book Conversation Resources for Review and Discussion Chapter Review Key Terms Questions for Review Questions for Critical Thinking and Discussion3 Newspapers4 Magazines5 Film6 Radio and Sound Recording7 Television8 The Internet and the World Wide Web:Changingthe ParadigmPART THREE MASS-MEDlATED CULTURE IN THE INFORMATIoN AGE9 TheorieS and Efiects of Mass Communication1O Media Freedom,Regulation,and EthicsGlossary
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