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Welcome to the Business Fundamentals series from Harvard Business School Publishing!
    The readings in this collection were developed for the MBA and executive programs of Harvard Business School.These programs rely heavily on the case method of instruction, in which students analyze and discuss firsthand accounts of actual management situations.Students also learn the fundamentals of what managers do:how they measure performance,make choices,and organize their activities.At Harvard Business School,the fundamentals are often taught through background notes,which describe business processes,management techniques,and industries.

書籍目錄

IntroductionSome Thoughts on Business PlansNote on the Financial Perspective:What Should Entrepreneurs Know?How Much Money Does Your New Venture Need?Everytying You Want to Know About Raising CapitalNote on Acquiring Bank CreditBootstrap Finance:The Art of Start-upsFor Further Reading

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　　The collections in this series are no meant to be comprehensive,but to present the fundamentals of business.Each collection contains several notes,and perhaps an article or two,that provide a framework for understanding a particular business topic or function.

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