戰(zhàn)略管理

內(nèi)容概要

任何企業(yè)都有著自己的重大決定，那些對(duì)整個(gè)企業(yè)業(yè)績(jī)帶來(lái)巨大影響的都是戰(zhàn)略決策，而它們的制定和實(shí)施過(guò)程就是戰(zhàn)略管理。
本書(shū)介紹了一整套戰(zhàn)略管理的方法。第一章介紹了戰(zhàn)略管理的概念、意義和作用，以及制定的步驟和適用范圍。第二章對(duì)企業(yè)的所處的外部環(huán)境進(jìn)行分析。介紹了對(duì)行業(yè)環(huán)境和五種競(jìng)爭(zhēng)力量的分析。第三章介紹如何形成可行的戰(zhàn)略，并強(qiáng)調(diào)只有重視買(mǎi)主需求的戰(zhàn)略才是好戰(zhàn)略。第四章介紹了如何分析企業(yè)現(xiàn)有的內(nèi)部組織結(jié)

書(shū)籍目錄

Contents
1 What is strategic management?
Making strategic decisions
Problems with corporate planning
Mission statements
Developing a strategic perspective
Organizations or firms?
Corporate versus business level strategy making
Developing skills in strategic management
Case study: Workgear Ltd
2 Analyzing the environment
The Five Forces model
The overall attractiveness of the industry
Looking into the future
Industry life cycle
Interrelationships between the five forces
Buyer segments
Competitor analysis
Bringing it all together: integrating the environmental analysis
Casework
3 Competitive strategy
Assessing the generic strategy coneept
Buyer needs
Value chains
Positioning the firm
Casework
4 The organizational implications of different strategies
Achieving cost leadership
Cost leadership, stabilitv and 'strategicfit
Achieving differentiation
From differentiation to cost leadership
From cost leadership to differentiation
Pursuing cost leadership and differentiation sirnultaneously
Two types ofdifferentiation
Casevvork
5 Analyzing the organization
Structure and systems
Culture, style and values
Skills and resources
Comparing the current position with the desired position
Casework
6 Managing strategic change
Judging the extent of change required
Visions and missions
Force field analysis
Getting movement
Dealing with momentum
Research into strategic change
Casework
7 Corporate strategy and global strategy
Managing diverse corporations
Sharing activities: the key to success
How to diversify?
When to diversify?
How to structure the corporation?
Global strategy
Appendix: Workgear case analysis
Recommended reading
Index

圖書(shū)封面

評(píng)論、評(píng)分、閱讀與下載

---

    戰(zhàn)略管理 PDF格式下載

---