MBA實用英語教程(下)

內(nèi)容概要

本書包括戰(zhàn)略管理、技術(shù)與創(chuàng)新的戰(zhàn)略管理、組織行為學和生產(chǎn)運作管理四個單元。每個單元四課書，每課有A、B兩篇，使英語語言圍繞中心內(nèi)容在深度和廣度上進行擴展，以達到豐富專業(yè)語匯的目的。各個章節(jié)主題突出，重點概念給予提示，每單元后配有跟蹤測試題。

書籍目錄

Unit Five: Strategic Management
Lesson One: Overview of Strategic Management
Lesson Two: Strategy Formulation―the Process
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Unit Six: Strategic Management of Technology and Innovation
Lesson One: A General Management Perspective of Technology, Innovation and Strategy
Lesson Two: Substance of Technology Strategy
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Unit Seven: Organizational Behavior
Lesson One: Basics of Organizational Behavior
Lesson Two: Individual Process
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Unit Eight: Operations Management
Lesson One: Understanding Operations Management
Lesson Two: Operations strategy and Planning
……
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