實(shí)用英語(yǔ)文函寫(xiě)作

內(nèi)容概要

本書(shū)共分為十五個(gè)單元。第一和第二單元介紹了商務(wù)英語(yǔ)信函的寫(xiě)作基本要求，包括商務(wù)信函的結(jié)構(gòu)、格式、版面要求、信封的寫(xiě)法、撰寫(xiě)商務(wù)信函的禮貌原則及寫(xiě)作技巧。第三到第十一單元為具體商務(wù)信函寫(xiě)作，其中涉及建立業(yè)務(wù)關(guān)系、詢(xún)問(wèn)資信情況、詢(xún)盤(pán)與報(bào)盤(pán)、還盤(pán)與反還盤(pán)、訂單與確認(rèn)、各種支付方式、合同與修改信用證、包裝、裝運(yùn)、保險(xiǎn)、索賠與理賠。第十二單元到第十五單元為一般商務(wù)文書(shū)寫(xiě)作，包括電子商務(wù)（Email and Fax），備忘錄、五種不同商務(wù)報(bào)告、調(diào)查報(bào)告；各種便條及通知；邀請(qǐng)卡及邀請(qǐng)函；簡(jiǎn)歷及申請(qǐng)函。本書(shū)提供大量實(shí)例及練習(xí)，同時(shí)提供了練習(xí)答案。     本書(shū)在編寫(xiě)過(guò)程中，參閱了大量國(guó)內(nèi)外最新文獻(xiàn)及貿(mào)易實(shí)務(wù)知識(shí)，適合高職高專(zhuān)、本科院校非商務(wù)英語(yǔ)專(zhuān)業(yè)的學(xué)生以及廣大有志于外經(jīng)貿(mào)事業(yè)的人士學(xué)習(xí)使用。

書(shū)籍目錄

Unit One Business Letter Writing   Part I General Introduction   Part II Structure of Business Letters   Part III Layout of Business Letters Unit Two Seven “Cs” in Letter Writing   Part I General Introduction   Part II Technical Writing Unit Three Establishment of Business Relations   Part I General Introduction   Part II Sample Letters Unit Four Credit Inquiry   Part I General Introduction   Part II Sample Letters Unit Five Enquiry and Reply   Part I General Introduction   Part II Sample Letters Unit Six Offers and Counter Offers   Part I General Introduction   Part II Sample Letters Unit Seven Acceptance and Orders   Part I General Introduction   Part II Sample Letters Unit Eight Payment   Part I General Introduction   Part II Sample Letters Unit Nine Packing and Shipment   Part I General Introduction   Part II Sample Letters Unit Ten Insurance   Part I General Introduction   Part II Sample Letters Unit Eleven Complains and Claims   Part I General Introduction   Part II Sample Letters Unit Twelve Communication through Electronic Media   Part I Email   Part II Fax Unit Thirteen Writing Business Reports Unit Fourteen Notes and Messages Unit Fifteen Writing Persuasive Résumé and Covering Letters 參考文獻(xiàn)

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