會展禮儀與文化

前言

本書是“會展英語系列教材”之第三冊，旨在彌補(bǔ)目前高等院校會展系列教材中缺少針對性較強(qiáng)的英語文化和禮儀類教材而編寫。編者認(rèn)為對會展從業(yè)人員而言，會展禮儀既是個人文化素質(zhì)的體現(xiàn)，也是企業(yè)管理理念的綜合表現(xiàn)。因此這一問題對各類會議、展覽與節(jié)事的成功舉辦有著重要的影響。本書由8個單元構(gòu)成，采用案例導(dǎo)入法編寫，既闡述了會展業(yè)的禮儀概念和文化理論，也注重了中西方禮儀文化的介紹與對比，同時結(jié)合實際會展案例，系統(tǒng)地介紹了會展禮儀相關(guān)規(guī)范和具體技巧。本書為會展從業(yè)人員和會展專業(yè)的學(xué)生提供了較為系統(tǒng)的指導(dǎo)，對他們提高文化素養(yǎng)和職業(yè)素質(zhì)具有一定的指導(dǎo)意義。本書適用于大專院校會展經(jīng)濟(jì)相關(guān)專業(yè)學(xué)生、成人教育學(xué)員及從業(yè)人員。由于在編寫的過程中，存在資料不足的問題，同時鑒于編者水平所限，因此，書中尚有諸多不盡如人意之處，誠懇希望讀者指正。

內(nèi)容概要

　　本書為期出版的《會展英語》、《會展實務(wù)英語》的配套教材，專門針對英語文化和禮儀編寫而成。　　本書由8個單元構(gòu)成，采用案例導(dǎo)入法編寫，既闡述了全展來的禮儀概念和文化理論，也注重了中西方禮儀文化的介紹與對比，同進(jìn)結(jié)合會展案例，系統(tǒng)地介紹了會展禮儀相磁規(guī)范和具體技巧?！　”緯瓤勺鳛闀菇?jīng)濟(jì)及相關(guān)專業(yè)大專院校教材，也可供會展從業(yè)人員參考。

書籍目錄

Unit 1  General Introduction　Part A  What is Etiquette and Protocol？　Part B  Etiquette and Protocol in Events and Exhibitions　Part C  Think Rightly：Ethics and Etiquette　Target PracticeUnit 2  Professional Image for Event Staff　Part A  The Basics of Professional Images　Part B  The Images in Business　Part C  Body Language　Part D  Top Ten Body Language Tips　Target PracticeUnit 3  Daily Etiquette for Event Staff　Part A  How to Introduce and Be Introduced　Part B  Handshakes　Part C  Business Cards　Part D  Telephone Courtesy　Part E  Appointment and Visiting　Target PracticeUnit 4  Pre-con Meeting Etiquette　Part A  Invitation Etiquette　Part B  Conference Room Layout and Seating Arrangement　Part C  Formal Event Etiquette--Arrival and Seating　Target PracticeUnit 5  On-Site Etiquette　Part A  Greeting Etiquette　Part B  Trade Show Booth Etiquette Can Attract Attendees　Part C  Speech Etiquette　Part D  Etiquette of Audience and Listeners　Part E  Negotiation Etiquette　Part F  On-Site Event Orchestration　Target PracticeUnit 6  Post-Event Etiquette　Part A  Gift-Giving Etiquette　Part B  Business Entertainment　Part C  Table Manners　Part D  Tips for Gift-Giving　Target PracticeUnit 7  Etiquette in Event Countries　Part A  Europe　Part B  Africa　Part C  The Middle East　Part D  Asia and the Pacific　Part E  America　Target PracticeUnit 8  Event Ethics， Etiquette and Essentials A～Z 　Target PracticeReferences

章節(jié)摘錄

sure those who were invited into the feudal castle knew how to behave properly,so the ceremony could run smoothly.Etiquette is a topic that has occupied writers and thinkers in all sophisticatedsocieties for millennia. All known literate civilizations, including ancient Greeceand Rome, developed rules for proper social conduct. Confucius included rulesfor eating and speaking along with his more philosophical sayings. Early modernconceptions of what behavior identifies a "gentleman" were codified in the 16thcentury, in a book by Baldassare Castiglione, II Cortegiano （ "The Courtier"）.In the UK, Debrett is considered by many to be the arbiter of etiquettetheir guides to manners and form have long been the last word among the polite society.Traditional publications such as Correct Form have recently been updatedto reflect contemporary society, and new titles Etiquette for Girls and Mannersfor Men act as guides for those who want to combine a modern lifestyle viith traditional values.In America, Benjamin Franklin and George Washington wrote codes of conduct for young gentlemen. The immense popularity of advice columns and booksby Letitia Baldrige and Miss Manners shows the currency of this topic. Even morerecently, the rise of the Internet has necessitated the adaptation of existing rulesof conduct to create etiquette, which governs the drafting of email, rules forparticipating in an online forum, and so on.In Germany, there is an "unofficial" code of conduct, called the Knigge,based on a book of high rules of conduct written by Adolph Freiherr Knigge inthe late 18th century entitled exactly ber den Umgang mit Menschen （On Human Relations）. The code of conduct is still highly respected in Germany todayand is used primarily in the higher society.Etiquette may be wielded as a social weapon. The outward adoption of thesuperficial mannerisms of an in-group, in the interests of social advancementrather than a concern for others, is a form of snobbism, lacking in virtue.Cambridge Dictionary defines etiquette as "the set of rules or customswhich control accepted behaviour in particular social groups or social situa-tions", which, in other words, refers to manners and behavior considered ac-ceptable in social and business situations. In Cambridge Dictionary, protocol isdefined as "the system of rules and accepted behaviour used at official ceremo-nies and occasions" . This concept often focuses on customs and regulationswith diplomatic etiquette and courtesies in official situations,such as negotiations.

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《上海市會展策劃與設(shè)計本科教育高地會展經(jīng)濟(jì)與管理系列教材?會展禮儀與文化》既可作為會展經(jīng)濟(jì)及相關(guān)專業(yè)大專院校教材，也可供會展從業(yè)人員參考。

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