出版時(shí)間:2007-8 出版社:7-122 作者:高瑞英 編 頁(yè)數(shù):261
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內(nèi)容概要
全書分5個(gè)單元共20篇課文,內(nèi)容選材來(lái)源于原版英文書刊、雜志、最新的化妝品著名企業(yè)站點(diǎn)信息、科技文獻(xiàn)資料等,包括行業(yè)發(fā)展趨勢(shì), FDA(US Food and Drug Administration)職能,化妝品安全監(jiān)管、產(chǎn)品簡(jiǎn)介、相關(guān)知識(shí)、標(biāo)簽、包裝、廣告、營(yíng)銷渠道,化妝品網(wǎng)站、著名企業(yè)介紹,美容知識(shí)等。全書由課文、課后練習(xí)、專業(yè)術(shù)語(yǔ)、輔助讀物等部分組成,此外書后還設(shè)有附錄,內(nèi)容包括總詞匯表,化妝品原料詞典,參考文獻(xiàn)英文刊名和縮寫規(guī)則,化學(xué)常用詞頭和詞尾的含義,常用詞頭和詞尾含義,化學(xué)上常見(jiàn)的縮略語(yǔ),化工常用英文縮寫和顏色詞匯中英文對(duì)照(彩妝用)等可供查閱。 本書內(nèi)容通俗易懂,語(yǔ)言精練,趣味性強(qiáng),選材新穎,覆蓋面廣??晒┗瘖y品生產(chǎn)、管理、經(jīng)營(yíng)、銷售及美容等從業(yè)人員閱讀,也可作為高職高?;瘖y品專業(yè)教材。
書籍目錄
UNIT ONE MARKETING Lesson 1 High-end Cosmetic Market in China Lesson 2 Self-introduction of a Famous World-Leading Cosmetics Company Lesson 3 Cosmetic Advertisements Lesson 4 Practical Guide to Brand Promotion in ChinaUNIT TWO ADMINISTRATION AND REGULATIONS Lesson 5 FDA's Authority over Cosmetics Lesson 6 Hypoallergenic Cosmetics Lesson 7 Is It a Cosmetic, a Drug, or Both? Lesson 8 Cosmetic LableingUNIT THREE SAFETY Lesson 9 Are Hair Dyes Safe Lesson 10 Cosmetic Safety: More Complex Than at First Blush Lesson 11 Protecting Children from the Sun Lesson 12 Is Indoor Tanning Safe?UNIT FOUR MATERIAL Lesson 13 Cosmetic Ingredients: Understanding the Puffery Lesson 14 Emulsion and its Stability Lesson 15 Essential Oils Lesson 16 PreservativesUNIT FIVE MAKEUP Lesson 17 How to Apply Eye Make Up Tips to Look Stunning Lesson 18 Perfumes For Women Lesson 19 Applicaion of Foundation Lesson 20 Tattoos and Permanent MakeupAPPENDIX APPENDIX I Vocabulary APPENDIX II 化妝品原料詞典 APPENDIX III 參考文獻(xiàn)英文刊名的縮寫規(guī)則 APPENDIX IV 化學(xué)常用詞頭和詞尾的含義 APPENDIX V 常用詞頭及詞尾含義 APPENDIX VI 化學(xué)上常見(jiàn)的縮略語(yǔ) APPENDIX VII 化工常用英文縮寫 APPENDIX VIII 顏色詞匯中英文對(duì)照(彩妝用)REFERENCES
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