會(huì)展英語(yǔ)

內(nèi)容概要

本書(shū)分12個(gè)單元，各單元的理論部分各自獨(dú)立，但全書(shū)連貫起來(lái)就構(gòu)成了一個(gè)有機(jī)的整體。每個(gè)單元的第二部分為主旨閱讀，按會(huì)議和展覽兩大模塊分別取材于國(guó)際或地區(qū)相關(guān)重大事件，以增強(qiáng)透視性的體驗(yàn)。各單元還根據(jù)各自的主題，通過(guò)快速連接、事件回放方式，與主旨閱讀的題材構(gòu)成一類事件話題。    本書(shū)設(shè)計(jì)了兩大類練習(xí)：專業(yè)詞庫(kù)和需求實(shí)踐。專業(yè)詞庫(kù)著重對(duì)大量首字母縮略詞的認(rèn)識(shí)和對(duì)專業(yè)術(shù)語(yǔ)的掌握；需求實(shí)踐則側(cè)重實(shí)際運(yùn)用能力的訓(xùn)練，包括知識(shí)性問(wèn)題的理解和表達(dá)，英漢互譯，以及角色體驗(yàn)三種練習(xí)形式。    本書(shū)適用于會(huì)展等相關(guān)專業(yè)大專院校學(xué)生、成人教育學(xué)員使用，亦可供從業(yè)人員參考。

書(shū)籍目錄

Part I    Meetings and Conventions　Unit 1  Identifying Meetings and Conventions    1.1  Lead-In    1.2  Spotlight Reading    1.3  Quick Link    1.4  Replay    1.5  Terminology Bank    1.6  On-Demand Practice　Unit 2  The Foundations of a Proper Industry    2.1  Lead-In    2.2  Spotlight Reading    2.3  Quick Link    2.4  Replay    2.5  Terminology Bank    2.6  On-Demand Practice　Unit 3  Key Ingredients of a Successful Meeting    3.1  Lead-In    3.2  Spotlight Reading    3.3  Quick Link     3.4  Replay    3.5  Terminology Bank    3.6  On-Demand Practice　Unit 4  Planning a Meeting    4.1  Lead-In    4.2  Spotlight Reading    4.3  Quick Link    4.4 Replay    4.5  Terminology Bank    4.6  On-Demand Practice　Unit 5  Meeting Market Research    5.1  Lead-In    5.2  Spotlight Reading    5.3  Quick Link    5.4  Replay    5.5  Terminology Bank    5.6  On-Demand PracticePart I    Events and Projects　Unit 6  Event Project Management    6.1  Lead-In    6.2  Spotlight Reading    6.3  Quick Link    6.4  Replay    6.5  Terminology Bank    6.6  On-Demand Practice　Unit 7  Event Marketing Strategy    7.1  Lead-In    7.2  Spotlight Reading    7.3  Quick Link    7.4  Replay    7.5  Terminology Bank    7.6  On-Demand Practice　Unit 8  Contract Management    8.1  Lead-In    8.2  Spotlight Reading      8.3  Quick Link    8.4  Replay    8.5  Terminology Bank    8.6  On-Demand Practice  Unit 9  Cost Management    9.1  Lead-In    9.2  Spotlight Reading    9.3  Quick Link    9.4  Replay    9.5  Terminology Bank……Unit 10 Event Risk MangementUnit 11 Human Resources ManagementUnit 12 Safety MangementKey for ReferenceReferences

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