出版時(shí)間:2011-1 出版社:電子工業(yè)出版社 作者:王洪濤 編 頁(yè)數(shù):130
內(nèi)容概要
本教材秉承“任務(wù)驅(qū)動(dòng)”的理念,以貿(mào)易流程的環(huán)節(jié)為結(jié)構(gòu),各章既相互聯(lián)系又各自獨(dú)立,突出口語(yǔ),側(cè)重商務(wù)實(shí)務(wù),強(qiáng)調(diào)實(shí)用。教材分為以下幾方面的內(nèi)容:
(1)企日常商務(wù)活動(dòng)(Business Routine):(2)接待(Business Reception);
(3)商務(wù)談判(Business Negotiation;
(4)交易(Business/ransaction); (5)結(jié)匯(Settling of
Exchange):
(6)業(yè)務(wù)登記文件存檔(BusinessRegistration&DocumentArchiving)。本書(shū)內(nèi)容翔實(shí),結(jié)構(gòu)嚴(yán)謹(jǐn),外貿(mào)知識(shí)、文化背、外貿(mào)術(shù)語(yǔ)兼?zhèn)?,各章?jié)配有練習(xí)、背景知識(shí)簡(jiǎn)介和注釋等,反復(fù)朗讀記憶,情景演練,再配合使用電教材,教學(xué)效果理想,學(xué)生學(xué)后司直接上崗使用。
本書(shū)可作為高職高專(zhuān)國(guó)際貿(mào)易、商務(wù)英語(yǔ)專(zhuān)業(yè)及相關(guān)專(zhuān)業(yè)教材,也作為有關(guān)從業(yè)人員的培訓(xùn)教材或閱讀參考書(shū)。
書(shū)籍目錄
Unit 1 Arranging for an Appointment
Building up Business Relations
Order Inquiry
Confirming an Appointment
Credit Investigation
Unit 2 Showing Around the Company
Meeting at the Airport
Greetings and Introductions
Reception Banquet
Unit 3 Making offers and Counter-offers
Negotiations on Terms of Payment
Negotiations on Commission
Negotiations on Terms of Shipment
Signing a Contract
Opening a Negotiation
Making Inquiries
Unit 4 Shipment
Insurance
Delivery
Payment
Inspection
Goods Preparation
Unit 5 Settling of Exchange
Unit 6 Business Registration & Document Archiving
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