外貿(mào)函電

內(nèi)容概要

　　
本書基于“工學(xué)結(jié)合”、“工作過程教學(xué)改革”和“校企合作”模式的課程設(shè)計(jì)和實(shí)際運(yùn)作經(jīng)驗(yàn)，在第１版的基礎(chǔ)上做了修訂。精簡原教材的課程講授內(nèi)容，增加學(xué)生的實(shí)際操作內(nèi)容；增加了第２部分，即國際貿(mào)易業(yè)務(wù)操作平臺、工具和方式，重點(diǎn)包括國際市場營銷和網(wǎng)絡(luò)營銷、企業(yè)外貿(mào)網(wǎng)站的建立與推廣等；修正、刪除原教材中不適當(dāng)?shù)暮腿哔樀膬?nèi)容；增加了電子郵件、MSN即時(shí)通信軟件等最新函電方式，使函電的體裁和表達(dá)方式更貼近現(xiàn)代國際貿(mào)易業(yè)務(wù)。
讀者對象：本書即?作為高職高專院校國際商務(wù)專業(yè)、商務(wù)英語專業(yè)、國際貿(mào)易專業(yè)及市場營銷、工商文秘、電子商務(wù)等相關(guān)專業(yè)的教材，也可作為欲從事國際商務(wù)活動的工作者的參考書。

書籍目錄

Part One　Basic Knowledge of Modern Business Correspondence
　Unit 1　The Language of Modern Business Correspondence
　Unit 2　Formats and Parts of Modern Business Letter
Part Two　Platform，Media and Methods to Market on Internet
　Unit 3　Network Marketing in International Trade2
　Unit 4　Establish Your Own Business Website
　Unit 5　Register and Application of B2B
　Unit 6　How to Use Search Engines to Find Your Clients
Part Three　Business Letter in International Trade Process
　Unit 7　Establishing Business Relations
　Unit 8　Inquiries and Replies
　Unit 9　Offers and Counter offers
　Unit 10　Acceptance
Part Four　Negotiation of Contract Terms
　Unit 11　Quality and Quantity
　Unit 12　Packing
　Unit 13　Price and Its Terms
　Unit 14　Shipment
　Unit 15　Insurance1
　Unit 16　Payment
　Unit 17　Inspection, Claims and Arbitration
Part Five　S / Contracts, L / C and Other Forms of Trade
　Unit 18　Sales Contracts1
　Unit 19　Letters of Credit
　Unit 20　Other Forms of Trade

圖書封面

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