電子商務英語

內容概要

本書主要內容選自英文原文文章，內容編排由淺入深，基本涵蓋了電子商務的主要領域；文章內容適用，難度適中，語言流暢，既具有很強的專業(yè)性又具有很好的可讀性。本書共分7個單元，包括互聯(lián)網基礎、電子商務基礎、網絡營銷、互聯(lián)網網站、企業(yè)電子商務、電子商務的安全技術和電子商務法等內容。    為了便于讀者自學，本書選取的每一篇文章都被精心地翻譯為了中文，附在課文之后。此外，本書精練地選取英語語法的重點、難點和翻譯技巧加以講解，這對于提高學生的閱讀和翻譯水平將起到很好的作用。    本書既可作為高等職業(yè)教育和大專院校電子商務等經管類專業(yè)學生的教材，也可供電子商務從業(yè)人員和企業(yè)管理人員閱讀。

書籍目錄

Unit 1  The Internet Basics  Lesson 1  The Basic Principal of E-mail    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 2  How was the Internet Invented    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 3  Understanding the World Wide Web    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 4  How does the Internet Work    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文Unit 2  Foundations of Electronic Commerce  Lesson 5  The Origins and Development of Electronic Commerce    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 6  Definitions of Electronic Commerce    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 7  The Technological Foundations of Electronic Commerce    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 8  Business Models of Electronic Commerce    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文Unit 3  The Internet Marketing  Lesson 9  How to Start an Internet Marketing with Web    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 10  About E-marketing Strategies    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 11  The Method of Permission E-mail Marketing    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 12  What is Banner Ad    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文Unit 4  The Internet Web Site  Lesson 13  How to Built a Website    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 14  Online Publishing, E-books and Blogging    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 15  The Promotion and Maintenance of a Website    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 16  It Takes More than Technology    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文Unit 5  Enterprise E-commerce  Lesson 17  A Case of Business-to-Business EC    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 18  The Supply Chain and EDI    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 19  Logistics in E-commerce Age    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 20  What is ERP    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文Unit 6  Security Technology of E-commerce  Lesson 21  Firewall    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 22  Security Schemes in Electronic Payment Systems    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 23  SSL Server Certificates    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 24  Secure Electronic Transaction (SET)    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文Unit 7  E-commerce Law  Lesson 25  The ABC’s of Website Law    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 26  Electronic Signatures in Global and National Commerce Act    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文  Lesson 27  Tax Issues in Electronic Commerce    Vocabulary    Phrases    Notes    Grammar and Translation    Exercises    參考譯文模擬試題參考答案參考文獻

章節(jié)摘錄

版權頁：插圖：The Interact, sometimes called simply the Net, is a worldwide system of computernetworks——a network of networks in which users at any one computer can, if they havepermission, get information from any other computer （and sometimes talk directly to users atother computers）. It was conceived by the Advanced Research Projects Agency （ARPA） of theU.S. government in 1969 and was first known as the ARPANet. The original aim was to create anetwork that would allow users of a research computer at one university to be able to talk to research computers at other universities. A side benefit of ARPANet's design was that, becausemessages could be routed or rerouted in more than one direction, the network could continue tofunction even if parts of it were destroyed in the event of a military attack or other disaster.Today, the Intemet is a public, cooperative, and self-sustaining facility accessible tohundreds of millions of people worldwide. Physically, the Internet uses a portion of the totalresources of the currently existing public telecommunication networks. since it is directly across thestreet from her.

編輯推薦

《電子商務英語(第2版)》教材特點:教材資料選自英文原版、教學難度安排由淺入深、文章內容兼顧專業(yè)知識與職業(yè)教育、譯文講解突出翻譯技巧和語法難點。

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