商務(wù)英語泛讀

內(nèi)容概要

本書共分10章，內(nèi)容包括國際貿(mào)易、國際經(jīng)貿(mào)組織、企業(yè)文化、品牌與品牌名稱、國際競爭、營銷、促銷、報(bào)價(jià)、電子商務(wù)和經(jīng)濟(jì)危機(jī)十大主題。每章由Text A、Text B和Text C 3篇文章組成，每篇文章以教學(xué)目標(biāo)、導(dǎo)入、獨(dú)立閱讀和詞匯預(yù)習(xí)作為課前任務(wù)，以課堂閱讀、詞組、詞匯、句子和討論作為課堂任務(wù)和課后任務(wù)。通過任務(wù)引導(dǎo)學(xué)生積極預(yù)習(xí)、練習(xí)和復(fù)習(xí)，在完成閱讀任務(wù)的同時(shí)擴(kuò)大商務(wù)英語的理論知識面，培養(yǎng)英語的閱讀技巧，提高專業(yè)英語的閱讀能力。    本書既可作為高職高專、商務(wù)英語專業(yè)及相關(guān)專業(yè)教材，也可作為有關(guān)從業(yè)人員的培訓(xùn)教材或閱讀參考書。

書籍目錄

Chapter 1 Survey of International Trade  Overall Task 1:learning objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 2 International Economic and Trade Organizations  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 3 Corporate Culture  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 4 Brand and Brand Names  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 5 International Competition  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Textm  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 6 Marketing  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 7 Promotion  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 8 Pricing  Overall Task 1:Leaming Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 9 E-commerce  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  GlossaryChapter 10 Economic crisis  Overall Task 1:Learning Objective  Overall Task 2:Lead In    Text A  Notes  Glossary    Text B  Notes  Glossary    Text C  Notes  Glossary

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